Allie Cox ⭐ Email & Phone Number

Unlocking marketing potential, streamlining workflows, & driving growth with strategic expertise in technology optimization.

- Develop and implement strategies to optimize business operations and improve efficiency.- Manage and oversee daily operations of all marketing technologies.- Lead and mentor directly and cross-functionaly, providing guidance and support to ensure they are meeting goals and objectives.- Collaborate with other senior leaders to align operations with overall business strategy.- Implement and oversee process improvement initiatives, identifying areas for improvement and implementing solutions to streamline processes and increase productivity.- Develop and maintain relationships with key stakeholders, including internal teams, vendors, and partners.- Ensure compliance with regulatory requirements and company policies and procedures.- Analyze operational data and metrics to identify trends, opportunities for improvement, and areas of risk.- Communicate effectively with all levels of the organization, providing regular updates on operational performance and key initiatives.- Develop and implement marketing automation strategies to optimize lead generation, lead nurturing, and lead scoring- Ensure marketing programs are aligned with business goals and KPIs, and provide data-driven insights to help guide decision-making- Oversee the management of the marketing technology stack, including the marketing automation platform, CRM, and analytics tools

Started as B2B Senior Marketing Operations Manager but rapidly ascended to oversee all Marketing Operations. - Collaborated with internal stakeholders to identify and execute high-impact projects across both B2B and B2C divisions- Analyzed performance of marketing tech tools and optimize each tool with new processes and strategies.- Leveraged data to benchmark performance and drive operation efficiency in marketing- Coached and mentor marketing ops team and cross- functional teams on automation, operations, and marketing strategy & best practices.- Generated reports detailing campaign performance, customer engagement and engagement trends.

- Lead a team with diverse skillsets from design, development, Pardot, Salesforce, and more. - Report to senior leadership on trends in the tickets and hours worked.- Analyze trends in data and recommend improvements to be made. - Develop, optimize and maintain new strategies for managing projects effectively. Revitalized the work intake process in early 2021 to increase queue efficiency. - Oversee queue of work and ensure tickets are delivered on time and to the highest quality. - Report to senior leadership on trends in the data. Using tools like Tableau CRM, Salesforce, Excel, Powerpoint, and Pardot.

Served as team lead for a group of consultants. Continued to manage a set of client relationships and ensuring their deliverables were completed on time. Mentored and coached team members in Pardot, Salesforce, and soft skill development.

Managed client relationships and projects. Responsible for project strategy, management, reporting, and analysis for each client. Coordinated with internal and external stakeholders to move each project forward efficiently. Leveraged Pardot, Salesforce, and Zapier to deliver solutions.

Dallas/Fort Worth Area

Oversee a team of lead generation experts that are skilled in the areas of lead generation, marketing automation, email marketing and event marketing. Direct monthly advertising budget with marketing agency with the goal of decreasing CPA month-over-month. Data Analysis- Track and report on the success of each channel (Facebook, Google, LinkedIn, etc)- Determine areas of improvement and work with internal teams to optimize campaignsChannel Identification and Optimization: - Manage monthly budget for lead generation with an external agency- Constantly identify new digital marketing channels- Identify and stay engaged with the best resources, staying on the look-out for new trends and opportunities- Lead relationships with partners to provide brand exposure and content placements- When a new channel has been identified, work with the Creative Team to build a strategy for testing and optimization

Dallas/Fort Worth Area

- Develop reports and dashboards to track leads throughout the funnel- Work with internal teams and external partners to plan and execute digital media buys- Partner with creative team to create various types of marketing campaigns based on best practice- Successfully develop content that is effective based on the platform being used, and the Demographic being targeted

San Antonio, Texas Area

- Build best-practice marketing automation programs within Marketo- Consulting the marketing teams to strategize and execute their vision- Segment and leverage the marketing database for efficient and effective campaign targeting- Collaborate with Marketing Automation team to create lead generation, lead-nurturing, and lead scoring programs- Train peers on how to run reports, code HTML/CSS and create marketing programs within Marketo

Planned, coordinated, managed and measure marketing campaigns in Pardot. - Using JavaScript, HTML, CSS and Dynamic content, I created a custom discount promotion that was unique to the month in which it was offered. - Developed adaptive email templates and landing pages using HTML/CSS- Implemented strict QA processes to prevent mistakes

Responsible for collaborating with clients to implement marketing campaigns in marketing automation (Pardot, Marketo, HubSpot, Eloqua) and CRM platforms (Salesforce). Managed the migration of assets, nurture campaigns and workflows.

Spring Branch, Tx

Designed, created, and implemented marketing programs to support lead generation activities. Specialized in the areas of marketing automation, email marketing, and system design.Responsibilities include:- Developed a lead nurturing program strategy and monitored performance of on-going campaigns - Coded and designed a variety of mobile friendly email templates and landing pages- Segmented lists based on activities (email opens, form completions, etc.)- Collaborated with the marketing team and other teams within CollegePlus to create email marketing strategy- Managed email marketing schedule and budget- Analyzed the performance of individual marketing campaigns and identify areas of improvement- Facilitated the promotion of CollegePlus-related materials- Maintained professional relationships with external vendors- Worked closely with Salesforce Admin to optimize systems- Created, tested, and revamped landing pages- Consistently updated job knowledge by participating in educational opportunities, reading professional publications, maintaining personal networks, participating in professional organizations

As a Jr. Salesforce Administrator, I provided support to quickly assess and fix system issues as well as performed on-going system maintenance.- Created, maintained, and tracked custom campaigns- Documented custom fields, workflow rules, field updates, and email alerts- Provided up-to-date reporting using custom reports and dashboards- Ensured Salesforce data integrity by monitoring incoming leads and applications- Designed Visualforce pages- Performed data analysis and research to provide insights into client base- Provided technical support and training for end users- Proactively evaluated legal compliance to avoid legal challenges- Worked with Pardot Admin to code and send out emails- Project Management for Executive Staff

Effectively engaged prospective students through consultative selling, providing guidance on educational programs and facilitating admissions processes.