Alli Green, Mba Email & Phone Number

Seattle, WA, US

Microsoft vendor worked for marketing and communications professionals across a range of Business Groups, products, and program teams including Azure; Security Compliance, Identity, and Management (SCI-M); Microsoft Learn; and Field CMO Community and Marketing Learning.For more information, please see my agency experience starting in 2021; Microsoft has.

Seattle, Washington, United States

• Managed and executed Microsoft Security, Compliance, Identity, and Management (SCI-M) global go-to-market field communications and engagement to drive top business priorities aligned with field rhythm of business.
• Created and distributed biweekly and ad hoc sales enablement tools to global GTM field team of more than 18,000 for all revenue-driving products, events, resources, and initiatives.
• Planned and produced digital field and partner training events, including quarterly product roadmap and monthly team calls to ensure consistent messaging and resource alignment across more than 20,000 field reps and.
• Managed self-service resource tool to empower field team and operationalize communications.

Seattle, Washington, United States

• Scoped, built, and led complex, multi-workstream marketing projects, including client, stakeholder, vendor and project team collaboration and management.
• Crafted joint messaging and positioning frameworks and co-branded marketing assets for AWS and ISVs to ensure consistent, on-brand co-marketing campaigns to generate ISV-owned marketing and sales qualified leads.
• Managed program strategy and implementation for AWS VIP Marketing Acceleration Program (VIPMAP) ISV Pipeline Builder to improve operational efficiencies and client and ISV experience.
• Led content strategy and execution for AI security startup HiddenLayer’s channel partner program launch and partner enablement assets to facilitate transition to channel-first sales strategy.
• Built strategy and GTM campaign materials for Microsoft Security, Compliance, and Identity (SCI) to increase adoption of integrated SIEM and XDR, and Microsoft Defender for Cloud.
• Co-led consultant cohort professional development, training, and mentoring program for 10 mid-level consultants. Directly managed two high-performing mid-level consultants.

• Led strategy, execution, and delivery of sales enablement and go-to-market materials for Microsoft.
• Directed content strategy and project team for Microsoft Learn Career Connected program GTM campaign and sales and partner enablement materials, resulting in successful program launch.
• Managed Worldwide Learning account and grew revenue by 125% in first six months.
• Researched, wrote, and edited content for SCI and Azure Cloud-Scale Analytics, Solution Accelerators, Cloud Adoption Framework (CAF), and Migration GTM assets and campaigns.
• Researched and crafted 11 SCI internal customer case studies with field and customer insight to accelerate product sales and customer usage.

AWS vendor worked with GTM technology partners team and ISV leadership to accelerate AWS and ISV co-marketing and co-selling.For more information, please see my agency experience.

Seattle, Washington, United States

For more information please see my Marketing Consultant experience, starting in 2021 at The Channel Company.

Seattle, Washington, United States

• Consulted for companies and nonprofits spanning multiple audiences and channels.
• Developed GTM strategy and edited business plan for successful UK Tier 1 Graduate Start UP Visa application.
• Created marketing strategy and edited successful application for Edmonds Chamber Foundation WISH Fund grant.
• Wrote and edited customer-facing content for startup virtual interviewing platform including instruction, user experience (UX), and tooltip copy; menus; and automated email responses.
• Wrote social media content for international experiential education nonprofit.

Seattle, Washington

• Managed budgets and created annual strategic marketing plans including segmentation, targeting, positioning, market research, competitive analysis, and PR and content strategies for portfolio of 10 brands.
• Launched Cense Wine Spritzer, in partnership with WW (Weight Watchers), estimated $3.6 million in initial sales revenue, in collaboration with winemaking, product development, supply chain, operations, design, and.
• Researched and analyzed Nielsen data, market trends, consumer insights, competitive intelligence, product feedback, and sales data to optimize product assortment and perform sales forecasting and demand planning.
• Produced digital, trade, sponsorship, on-premises, and point of sale marketing materials for 20 national sales managers to improve sales and marketing efficiencies.

Greater Seattle Area

• Executed Waterbrook Winery UW Huskies Football sponsorship marketing and point of sale program with Redhook Brewery, resulting in 2.6% brand growth in dollar volume nationally, outpacing overall category growth.
• Initiated and implemented Battle Creek Cellars label redesigns to include LIVE Certified Sustainable Wine and Salmon Safe certification logos to compliant SKUs, successfully differentiating products in competitive.

Greater Seattle Area

• Researched, developed, and presented a report to VP of Corporate Investments and Compliance and investment team and board members that included recommendations on potential impacts of climate change on WA state.
• Identified local industries most likely to benefit or face increased risks to inform future investment decisions for nearly $5 billion in assets.
• Established a due diligence checklist to drive consistent adoption of climate-conscious/ESG investing initiatives.

New York, NY

• Led reorganization of global marketing and communications team operations including creation and implementation of new brand standards and messaging; editorial, content creation, and multi-channel campaign planning and.
• Developed, executed, and analyzed national email campaigns in Eloqua to activate network of over 100,000 alumni and parents, resulting in 21.6% and 43.7% email open rates, surpassing project goals by 1.6% and 23.7%.
• Created, implemented, and optimized national post-high school gap year integrated marketing campaign, including paid and organic social, display, and email, resulting in 680 new sales-qualified leads.
• Managed global English language public and media relations, including ghostwriting op-eds for international CEO, in partnership with international CMO and agency partners, resulting in 4 monthly press placements, a.
• Trained, mentored, and supervised 5 summer interns, who completed projects for all departments.

New York, NY

• Developed, implemented, and optimized content marketing strategies to connect with customers through every stage of the customer journey.
• Created, executed, and analyzed content and social media marketing strategies to increase followers across social media platforms, resulting in monthly average increase of 1,100 Facebook Likes and 250 Twitter Followers.
• Researched, wrote, and published more than 125 multimedia content pieces including profiles, stories, and infographics across communications channels to engage audiences and stakeholders, resulting in a 1% increase in.
• Built relationships with and provided marketing and PR support to 300 organizational partners to increase partnered content creation and distribution.
• Managed and updated websites and blogs on Wordpress and Drupal.

Greater New York City Area

• Researched, developed, and facilitated after-school educational programs to mentor and engage teens in discussions about global and domestic political, social, and cultural issues and topics.
• Increased brand recognition via social media and email marketing strategies.
• Partnered with students, parents, teachers, and school administrators to open 2 new JSC clubs in local high schools.
• Authored successful $25,000 grant proposal to UJA-Federation of New York to expand program to NYC schools.
• Planned 2 annual fundraising galas, in collaboration with local Area Director and national CEO.

Jerusalem, Israel

• Built relationships with 5 organization directors and the communications and development team, resulting in improved coordination and efficiency in marketing, public relations, and fundraising efforts.
• Drafted and edited letters of intent, grant proposals, grant reports, and an annual report to international foundations and secured funding for signature educational programs of Meitarim alternative public school.
• Authored content for Meitarim’s and The Citizens’ Accord Forum between Jews and Arabs in Israel’s new English websites.

Honesdale, PA

• Summers of 2008, 2009, and 2011
• Created a safe and inclusive environment in a cabin of 20-plus female teenage campers.
• Organized and led sports and arts and crafts activities for teen campers.
• Supported teen campus elective programs and evening activities directors in program scheduling, planning, and facilitation.

Boston, MA

• Organized and conducted media literacy and production class program for low-income area teens.
• Coordinated outdoor event programming including location selection and permitting process.
• Recruited Boston-area partner organizations to participate in annual Community Connect event.
• Traveled to Second U.S. Social Forum in Detroit, MI as Production Assistant for documentary film project

Mba

B.A

Study Abroad

Study Abroad

National High School Institute

Education record