Allison Perez's Location
Newport Beach, California, United States, United States
Allison Perez's Contact Details
Allison Perez work email
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Allison Perez personal email
n/a
Allison Perez phone numbers
About Allison Perez
Marketing Specialist working in the apparel and fashion industry with over 20 years experience. Skilled in Marketing Management, Brand Strategy, Digital Marketing, Social Media, Leadership, Retail, Event Management, Media Relations, Partnerships, and Creative Direction. Go To Market Strategist.
Allison Perez's Current Company Details
Marketing Director | Brand Builder | Strategist
Allison Perez Work Experience Details
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Women'S Marketing DirectorO'Neill Aug 2019 - May 2020Irvine, CaliforniaDeveloped overall Brand Marketing vision & strategy while aligning with the sales and design teams on seasonal objectives to help drive revenue and brand performance.Supported Marketing & Art Departments, by overseeing & managing the daily digital and social output on our brand channels. Including social platforms, website and e-commerce. Developed the brands digital and social strategies while working closely with the social media manager and e-commerce team to ensure delivery of cohesive brand initiatives, digital advertising, campaigns, seasonal product launches and influencer partnerships. Created and maintained all brand marketing calendars by working closely with the Design, Merchandising & Sales leads creating cross-functioning yearly & seasonal product strategies.Managed and maintained all Women's Marketing budgets ensuring on-time and on-plan needs were met to help drive brand performance and growth.Managed, produced and oversaw the Women's Brand photo shoots for e-commerce, catalog, and campaigns seasonally. Including working closely with Talent/ModelAgencies, Hair/Makeup team, Stylists, Photographers, and Filmers. Created and managed seasonal shoot budgets. Worked closely with Brand Athletes and their Management Teams on contract negotiations, brand initiatives, events, photo shoots and brand activations. -
Women'S Marketing HeadRvca Jun 2017 - Aug 2019Orange County, California AreaLead all women’s marketing initiatives. Including digital & social marketing, retail, events, and brand partnershipsEnsured successful delivery of all social media & digital campaignsManaged fiscal year budgetsOversaw social media and brand influencer campaignsManaged all women’s brand advocates, including athletes, artists, and photographers. Worked closely with PR Agency to ensure detailed delivery of event, campaign, seasonal product launches, collaborations and brand initiatives were successfully deliveredWorked closely with design and merchandising team on seasonal collections to ensure brand alignment from development to product launch at retailManaged Retail Marketing, POP, Windows, and seasonal imagery to be delivered seasonally Worked closely with sales to provide seasonal assets for reps and accounts to ensure successful product launches at retail -
Marketing & Creative Brand Specialist/Consultant// May 2016 - May 2017Orange County, California AreaMarketing and Brand Consultant for fashion & sports apparel brands. Sales representative for accessory brand. Develop, manage, & implement social media strategyPrint & social advertising planning & buying Work closely with influencers for brand awareness and promotionBrand directionProduce all brand photo shoots (hire & manage creative team - photographer, hair/makeup, models)Develop media planPR and product placementRepresent and sell accessory brand to resorts and private label retailers and brands in Southern California.
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Marketing & Brand DirectorVnda Aug 2015 - May 2016Development of brand strategy and alignment in the fashion & athleisure market.Worked closely with designer on seasonal product strategy. Developed and implemented marketing initiatives, advertising, and events.Managed all social mediaCreated monthly newsletters
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Chief Household Officer / Consultant (Side Hustle)Perez Enterprizes Sep 2013 - Aug 2015Oversaw the development and growth of my two young children. Expertise in playtime, cleaning, laundry, cooking and chauffeur services. Also, occasionally worked as a brand consultant for fashion & sports apparel brands helping develop their marketing and go to market strategy.Print & social advertising calendars, planning & buying Work closely with influencers for brand awareness and promotionPR and product placement
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Women'S Marketing DirectorBillabong Mar 2005 - Mar 2013Ensured delivery of marketing and communications programs for product, event, athlete, and retail initiatives. Lead the the planning and logistical execution of all programs through traditional and emerging marketing platforms. Delivered seasonal marketing and specialty projects from concept to completion. Managed and produced seasonal photo shoots. Including, hiring and negotiating photographers, models, stylist, hair& makeup teams. Developed yearly budgets. Worked closely with Art Director on seasonal campaign concepts. Developed and managed Billabong Woman's yearly media plan for print campaigns. Including budgets and seasonal AD placement. Worked closely with Art Director on campaign development. -
Marketing & Events ManagerRoxy 2003 - 2005Managed all marketing and event initiatives.
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Events ManagerRoxy/Quiksilver 2000 - 2002Managed all Roxy events including photo shoots, fashion shows, surf events, snowboard events, sales meetings, and product launches.
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Marketing CoordinatorRoxy/Quiksilver Mar 1998 - 2000Worked with Director of Marketing on events and marketing initiatives including New York Fashion shows, surf events, photo shoots, and product launches. PR and product placement for the Roxy Brand.
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ReceptionistQuiksilver Jun 1997 - Mar 1998
Allison Perez Skills
Marketing
Advertising
Brand Development
Visual Merchandising
Social Media Marketing
Marketing Strategy
Media Relations
Marketing Management
Brand Management
Photo Shoot Production
Creative Direction
Apparel
Facebook
Integrated Marketing
Retail
Event Planning
Merchandising
Marketing Communications
Email Marketing
Digital Marketing
Art Direction
Retail Marketing
Event Management
Market Research
Product Development
Brand Strategy
Brand Positioning Strategies
Strategic Partnerships
Corporate Partnership Development
Corporate Partnerships
Social Media
Management
Budget Management
Public Relations
Photo Shoots
Social Advertising
Brand Awareness
Branded Content
Social Media Advertising
Allison Perez Education Details
Frequently Asked Questions about Allison Perez
What is Allison Perez's role at the current company?
Allison Perez's current role is Marketing Director | Brand Builder | Strategist.
What is Allison Perez's email address?
Allison Perez's email address is al****@****usa.com
What is Allison Perez's direct phone number?
Allison Perez's direct phone number is +194975*****
What schools did Allison Perez attend?
Allison Perez attended University Of Southern California, Orange Coast College.
What skills is Allison Perez known for?
Allison Perez has skills like Marketing, Advertising, Brand Development, Visual Merchandising, Social Media Marketing, Marketing Strategy, Media Relations, Marketing Management, Brand Management, Photo Shoot Production, Creative Direction, Apparel.
Not the Allison Perez you were looking for?
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Allison Cummins
Greater Chicago Area2gmail.com, slalom.com -
Allison Perez
Senior Strategic Leader @ Eab | University Thought Partner | Research Liaison | Creative Problem Solver | Dedicated To Partner SuccessWashington, Dc3jmu.edu, advisory.com, eab.com -
Allison Perez
Greater Chicago Area2nd.edu, protiviti.com -
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