Allison Perez Email & Phone Number

Irvine, California

Developed overall Brand Marketing vision & strategy while aligning with the sales and design teams on seasonal objectives to help drive revenue and brand performance.Supported Marketing & Art Departments, by overseeing & managing the daily digital and social output on our brand channels. Including social platforms, website and e-commerce. Developed the brands digital and social strategies while working closely with the social media manager and e-commerce team to ensure delivery of cohesive brand initiatives, digital advertising, campaigns, seasonal product launches and influencer partnerships. Created and maintained all brand marketing calendars by working closely with the Design, Merchandising & Sales leads creating cross-functioning yearly & seasonal product strategies.Managed and maintained all Women's Marketing budgets ensuring on-time and on-plan needs were met to help drive brand performance and growth.Managed, produced and oversaw the Women's Brand photo shoots for e-commerce, catalog, and campaigns seasonally. Including working closely with Talent/ModelAgencies, Hair/Makeup team, Stylists, Photographers, and Filmers. Created and managed seasonal shoot budgets. Worked closely with Brand Athletes and their Management Teams on contract negotiations, brand initiatives, events, photo shoots and brand activations.

Orange County, California Area

Lead all women’s marketing initiatives. Including digital & social marketing, retail, events, and brand partnershipsEnsured successful delivery of all social media & digital campaignsManaged fiscal year budgetsOversaw social media and brand influencer campaignsManaged all women’s brand advocates, including athletes, artists, and photographers. Worked closely with PR Agency to ensure detailed delivery of event, campaign, seasonal product launches, collaborations and brand initiatives were successfully deliveredWorked closely with design and merchandising team on seasonal collections to ensure brand alignment from development to product launch at retailManaged Retail Marketing, POP, Windows, and seasonal imagery to be delivered seasonally Worked closely with sales to provide seasonal assets for reps and accounts to ensure successful product launches at retail

Orange County, California Area

Marketing and Brand Consultant for fashion & sports apparel brands. Sales representative for accessory brand. Develop, manage, & implement social media strategyPrint & social advertising planning & buying Work closely with influencers for brand awareness and promotionBrand directionProduce all brand photo shoots (hire & manage creative team - photographer, hair/makeup, models)Develop media planPR and product placementRepresent and sell accessory brand to resorts and private label retailers and brands in Southern California.

Development of brand strategy and alignment in the fashion & athleisure market.Worked closely with designer on seasonal product strategy. Developed and implemented marketing initiatives, advertising, and events.Managed all social mediaCreated monthly newsletters

Oversaw the development and growth of my two young children. Expertise in playtime, cleaning, laundry, cooking and chauffeur services. Also, occasionally worked as a brand consultant for fashion & sports apparel brands helping develop their marketing and go to market strategy.Print & social advertising calendars, planning & buying Work closely with influencers for brand awareness and promotionPR and product placement

Ensured delivery of marketing and communications programs for product, event, athlete, and retail initiatives. Lead the the planning and logistical execution of all programs through traditional and emerging marketing platforms. Delivered seasonal marketing and specialty projects from concept to completion. Managed and produced seasonal photo shoots. Including, hiring and negotiating photographers, models, stylist, hair& makeup teams. Developed yearly budgets. Worked closely with Art Director on seasonal campaign concepts. Developed and managed Billabong Woman's yearly media plan for print campaigns. Including budgets and seasonal AD placement. Worked closely with Art Director on campaign development.

Managed all marketing and event initiatives.

Managed all Roxy events including photo shoots, fashion shows, surf events, snowboard events, sales meetings, and product launches.

Worked with Director of Marketing on events and marketing initiatives including New York Fashion shows, surf events, photo shoots, and product launches. PR and product placement for the Roxy Brand.

Education record

Education record