Account Executive at Reed & Associates Marketing, a full service marketing, advertising and public relations agency located in Virginia Beach. Still a cornerstone of the agency, Media Buying is where we got our start. And from there, R&A has evolved as most companies do, from the ground up. Our evolution from that point was based on client needs and our desire to be a true partner in the complete marketing process. Today, Reed & Associates specializes in Media Planning and Buying, Performance Based Goals and Measurement, Creative Services, Audiovisual Production, Public Relations, Social Media, Branding, Consulting and Grassroots Marketing.We believe a successful agency / client relationship demands effective communication. And because no two businesses are alike, we put significant value on understanding all aspects of our clients’ business to better identify how we can function as a more vital extension of the bigger picture. Not only do we have a handle on marketing performance, we identify additional data points that most affect our clients’ bottom line and monitor them regularly. We ask a lot of questions and believe there is no such thing as too much information.Our performance based approach to marketing drives our hunger for data. And let’s face it – we are nerds for numbers. It’s because we are so engrossed in the data that we have the ability to be nimble, helping guide our clients’ marketing mix in the direction of their projected goals. Monitoring performance also allows us to ensure clients are fully capitalizing on their opportunity. Because after all, under spending is just as detrimental as over spending and we get that.Every member of Team R&A thrives on wearing a variety of hats, allowing for varied perspectives and an innovative work style. With a healthy mix of seasoned advertising professionals coupled with young and emerging talent, we’re a passionate, client-centric group focused on results.

Provide advertising, marketing and public relations expertise to clients. Manage the TowneBank, Hampton Roads Economic Development Alliance, Iredell Memorial Hospital and Virginia Department of Transportation accounts.Responsible for overseeing creative production, brand identity, advertising distribution and budget for each client. Direct client management, responsible for all account efforts including traditional and non-traditional marketing.

Oversee the relationship between national ad agencies and not-for-profit/government sponsors in the creation of multi-media advertising campaigns. Aid in strategic development by approving all research materials and attending all focus group sessions.Critique advertising components (TV, radio, print, outdoor and interactive) to ensure concepts are strategic and compelling.Coordinate pre-production details, oversee the productions and manage creative approval process.Provide artistic direction and marketing language for distribution of materials to media directors nationwide. Supervise the development and implementation of national public relations, social media, curriculum and grassroots programs to promote the PSA campaigns. Track and analyze all campaign results including donated media, web traffic, attitudinal and behavioral tracking studies and social media results.Initiate and manage corporate and media partnerships relative to campaigns i.e. Disney, Comcast, Oprah.com and ESPN. Manage contractual process for government, not-for-profits, partners and third party vendors to ensure that all projects are complete on time and within budget. Responsible for budget and fiscal management of over $3MM in annual billings. Train new Assistant Campaign Managers and new supervisors.

Communicated best practice research for the Advertising and Marketing Communications division Facilitated interaction with senior level executives of over 200 member companies.Supported team in management of over $5MM in contract value.Recruited senior most executives from member companies for annual events and meetings.Provided administrative and logistical support including, but not limited to: web site management, database integrity management, project management, material shipping, travel preparation, and ad hoc requests.

Coordinated environmental awareness program for not-for-profit organization through independent study courseCreated promotional elements for community mobilization. Drafted press materials including editorials and press releases.

Assisted lead financial advisor in day to day activities Managed and organized existing customer database and client statements.Researched and analyzed investment products.