Allison Fecteau
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Allison Fecteau Email & Phone Number

Head of Social Media at MediaForce // Paid Social Media & SEM // Digital Media Strategy // Paid & Organic Search // Social Content // Performance Display // Rate Optimization at Media Force
Location: Hope, Rhode Island, United States 6 work roles 1 school
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Role
Head of Social Media at MediaForce // Paid Social Media & SEM // Digital Media Strategy // Paid & Organic Search // Social Content // Performance Display // Rate Optimization
Location
Hope, Rhode Island, United States
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Allison Fecteau is listed as Head of Social Media at MediaForce // Paid Social Media & SEM // Digital Media Strategy // Paid & Organic Search // Social Content // Performance Display // Rate Optimization at Media Force, a company with 38 employees, based in Hope, Rhode Island, United States. AeroLeads shows a matched LinkedIn profile for Allison Fecteau.

Allison Fecteau previously worked as Head of Social Media at Media Force and Campaign Manager at Nanigans. Allison Fecteau holds Bs, Advertising, Business Administration from Boston University.

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Media Force

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About Allison Fecteau

Highly accomplished and innovative marketing executive with a consistent record of driving strategic marketing initiatives for diversified organizations. Skilled in collaborating with subject matter experts (SMEs) to develop integrated approaches, influence market research, and create comprehensive media plans that deliver tangible business results. Recognized for optimizing productivity through scalable processes and leveraging advanced technologies. Adept at architecting data and measurement strategies to showcase a clear return on investment (ROI). Proven expertise in providing mentorship, structured assistance, and inspiration to teams and cross-functional departments. Strategic contributor in winning client renewals, upsells, and new accounts through subject matter expertise. Proficient in planning, managing, and executing integrated digital media campaigns.Key Highlights: - Developed and executed strategic marketing initiatives, consistently driving innovation and achieving tangible results for diversified organizations.- Collaborated with SMEs to create integrated approaches that aligned with client and prospect objectives.- Influenced best-in-class market research and strategic briefs to guide the Paid Media department in delivering high-performance campaigns.- Created comprehensive media plans that accurately forecasted business outcomes for clients, resulting in increased revenue and market share.- Implemented scalable processes leveraging advanced technologies, optimizing productivity and enhancing operational efficiency. - Architected data and measurement strategies that showcased a clear ROI and informed future marketing strategies. - Provided mentorship, structured assistance, and inspiration to team members, fostering a collaborative and high-performing environment. - Played a strategic role in pitches for renewals, upsells, and new accounts, showcasing subject matter expertise and driving successful outcomes. - Planned, managed, and executed integrated digital media campaigns, overseeing account setup, strategy development, and campaign organization. - Led cross-functional teams and collaborated with various departments to ensure seamless execution of campaigns and deliver exceptional results.If you would like to hear more about myself and my story, please feel free to send me an InMail message or email me at akfecteau@gmail.com!

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Media Force
Media Force
Head of Social Media at MediaForce // Paid Social Media & SEM // Digital Media Strategy // Paid & Organic Search // Social Content // Performance Display // Rate Optimization
tel aviv, tel aviv, israel
Website
Employees
38
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6 roles

Allison Fecteau work experience

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Head Of Social Media

Current
  • Spearhead all affiliate and performance marketing. Oversaw strategy and execution of $10M+ annualized spend.
  • Led a $1M search ad campaign on Facebook comprised of several separate KPIs.
  • Grew social media team from one member to four across three countries.
  • Developed paid media strategy, overseeing a $10M annualized budget.
Apr 2016 - Present

Campaign Manager

Greater Boston Area

  • Championed campaigns for Zulily, New York Times, ProFlowers/Shari's Berries, and Media Force. Managed the daily performance of Paid Search and Social programs. Build and project manage a testing plan to launch new.
  • Analyzed campaign performance, pulled reports, and made recommendations for optimization.
  • Liaised with the internal analytics team to implement necessary custom website programming for conversion.
  • Created, implemented, and maintained tags and tracking URLs for all digital campaigns.
  • Led strategy for ProFlowers/Shari’s Berries Valentine’s and Mother’s Day Facebook campaigns for 3+ years.
  • Managed $500K-$1M of ad spend per holiday advertising period.
Sep 2012 - Apr 2016

Sem Manager

Greater Boston Area

  • Drove overall SEM strategy in relation to device and location targeting for company clients. Oversaw advertising budgets across Google, Bing, Facebook, and Linkedin.
  • Designed and deployed PPC lead generation campaigns in Google Adwords, Bing Ad Center, and Facebook.
  • Spearheaded the remarking of campaigns in Display, Search, and Social Media.
Jul 2012 - Sep 2012

Sem Manager

Woburn, MA

Served as an SEM Manager for EDU, running paid search campaigns on Google, Yahoo, and Bing.

May 2012 - Jul 2012

Sem Marketing Associate

Directed budget and operational success of diversified client pay-per-click marketing campaigns for major search engines and content networks, including Google, Yahoo, MSN, and Bing. Surpassed client profitability goals by monitoring meticulous data analysis and enhancing SEM campaigns.

Jan 2011 - Jun 2012

Account Manager

  • Manage and budget multiple client pay-per-click marketing campaigns for all major search engines and content networks including Google, Yahoo, and MSN/Bing
  • Optimize SEM campaigns to successfully achieve client profitability goals with meticulous data analysis
Nov 2008 - Jan 2011
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1 education record

Allison Fecteau education

FAQ

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What company does Allison Fecteau work for?

Allison Fecteau works for Media Force.

What is Allison Fecteau's role at Media Force?

Allison Fecteau is listed as Head of Social Media at MediaForce // Paid Social Media & SEM // Digital Media Strategy // Paid & Organic Search // Social Content // Performance Display // Rate Optimization at Media Force.

Where is Allison Fecteau based?

Allison Fecteau is based in Hope, Rhode Island, United States while working with Media Force.

What companies has Allison Fecteau worked for?

Allison Fecteau has worked for Media Force, Nanigans, Kaplan University, Avenue100 Media Solutions, Inc, and Avenue 100 Media Solutions.

Who are Allison Fecteau's colleagues at Media Force?

Allison Fecteau's colleagues at Media Force include Dragana Marković, Tal Aharoni, Omri Tabachnik, Aviran Perets, and Stav Netanel.

How can I contact Allison Fecteau?

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What schools did Allison Fecteau attend?

Allison Fecteau holds Bs, Advertising, Business Administration from Boston University.

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