Allison Focella Email & Phone Number

New York, Ny, Us

New York, New York, United States

New York

New York, New York, United States

Focused on digital execution, program management and delivering program value; verticals: Pharmaceutical marketing- Leadership - Responsible for the team outputs and overseeing and supervising Coordinator(s), Sr. Coordinator(s), and Program Manager(s)- Program Management – Program management of ongoing campaigns and strategy needs including managing work and timelines and also providing support to contextualize the strategy. Set roles and responsibilities along with timelines for larger team to ensure all deliverables are meeting deadlines and are up to team standards- Strategy Execution – Develop, understand, and articulate the program strategy to ensure all digital & social tactical pieces fit into the story while making recommendations as needed. Explore opportunities to create efficacy and strengthen strategic approach of the program- Program Value – Elevate client communications to deliver agency POV’s, educate clients and prove to be a strategic and collaborative partner- Quality Assurance – Oversee development of Editorial Calendars (specifically user-path, messaging and objectives, and media) for implementation and QA ads at high level to ensure accuracy- Creative Direction – Work with the creative team to develop post briefs, dictating the types of posts and associated messaging to align with overall strategy- Reporting & Analytics – Lead reporting process among internal teams to develop client-facing reports that provide insight and demonstrate program value

Greater New York City Area

Digital team lead, focusing on project management of strategy development & execution of social media (organic/paid) and influencer marketing; verticals: lifestyle and travel- Oversaw the Turner PR digital team (including content and influencer specialists), partnering closely with senior leadership to manage the execution of digital strategies and ongoing social programs - Project managed (from conception to execution) social marketing plans for a variety of lifestyle and travel clients, working with cross-functional team to create integrated, strategic campaigns based on specific client goals and objectives - Led client communications across major accounts and built strong relationships with clients by being a trusted advisor- Integral part of new business development, demonstrating high-level competency in identifying brand needs, developing strategic plans, creating tailored proposals communicating agency point of view, and ultimately, pitching to sell in the ideas to potential clients- Created and implemented processes across teams which resulted in improved efficiencies and streamlined campaign management- Developed reporting structure for team that clearly demonstrated ROI for clients as well as qualitative analytics, driving insightful reporting that contained actionable insights and optimizations for future campaigns- Oversaw implementation of organic and paid content across various key social media channels (Facebook, Instagram, Twitter, Blogs, etc.)- Led brainstorms between client and larger internal teams to develop social content strategies and tactics that drove the expansion of new offerings for the agency- Consistently monitored top trends and social media evolution, proactively providing unique POV’s about the current digital and social landscape- Worked closely with senior leadership to develop SOW’s based on client RFI’s, including timelines and budgets

Greater New York City Area

Strategy & execution of social media (organic/paid), custom content and experiential campaigns across major client accounts; verticals: hospitality and finance- Managed social media and custom content campaign efforts from initial planning to execution to final campaign reporting & analysis, including deep dives on campaign successes, learnings and implications to incorporate in future campaigns- Leader in custom content creation specifically tailored to digital channels based on best practices across platforms and ad units- Acted as primary POC for partners and clients when executing custom partnerships cross digital channels- Educated clients and cross-agency partners on the role of custom content and paid media as it pertains to delivering upon overarching business objectives- Conducted intensive multi-platform analyses and reporting of custom content and social media efforts evaluating the effectiveness and impact on client goals- Created and implemented cross-team paid promotion process, which improved team efficiencies and streamlined the campaign setup, launch and Q/A process- Developed and executed real-time activations (off and on-site) with the social support cross platform- Ideated and produced innovative, buzz-worthy, bespoke branded experiential activations through conception to implementation - Aided in various New Business plan development and pitching process, resulting in account wins for the larger agency- Integral part of launching Marriott’s M Live Global Marketing Real-Time Command Center, the epicenter for creating real-time content and generating social engagement with travelers. Tracked conversations, trends, global performance, marketing campaigns and brand reputation across social platforms in real-time, identifying opportunities to engage consumers with Marriott’s 27 brands and nearly 5,700 properties worldwide

Greater New York City Area

New York, New York

Baltimore, Maryland Area

• Pitched news to national organizations which resulted in the publication of press releases• Worked with various clients including CARCHEX, CoPilot Live, KoolSpan, Search Technologies• Worked with Social Media Platforms (Facebook, Twitter, Google+, HooteSuite) to create awareness to company audiences• Created digital cover photos for various social media accounts• Compiled media lists in preparation for press releases and/or business pitches for various companies• Created press releases for upcoming news and events for various companies

Baltimore, Maryland Area

• Assisted with filming by manning the camera• Prepared lighting for video shoots • Edited raw footage to develop a final product• Worked in public relations to create awareness of various programs to the University community

Bachelor Of Arts (Ba), Communications; Pr, Advertising, Digital Media

Activities and Societies: Lambda Pi Eta (The National Communications Honor Society), Alpha Delta Sigma (The National Advertising.

Education record

• Melbourne, Australia • Study Abroad Program

Education record