Allison Gerber Email and Phone Number

Direct, guide and develop a National US & Canadian team of Regional Field Managers and Field Marketing Representatives. Working in conjunction with client stakeholders and company senior leadership to develop strategies to drive significant increases in share of shelf and sales for our client at key retailers. Identify and implement process improvements to deliver field execution excellence. Established Key Performance Indicators as a benchmark of excellence.Key Accomplishments:… Show more Direct, guide and develop a National US & Canadian team of Regional Field Managers and Field Marketing Representatives. Working in conjunction with client stakeholders and company senior leadership to develop strategies to drive significant increases in share of shelf and sales for our client at key retailers. Identify and implement process improvements to deliver field execution excellence. Established Key Performance Indicators as a benchmark of excellence.Key Accomplishments: • Drove multiple successful NPI (new product introductions) in US & Canada Retail PC market, increased consumer awareness and purchase of AMD OEM & branded products, sales currently up 62%+ over forecast• Increased share of shelf at key retailer, Best Buy US, by 51%+ in the notebook category alone in a two-year period, along with expanding existing program from 81 positions to 106 (FT & PT) Show less

Managed, staffed and motivated AMD Field Marketing Representatives throughout the Central US region. Management of all staff within the region, including performance management, metrics and targeting performance goals. Execution and planning of large group training and special events.

Recruited, staffed and retained EPSON retail associates throughout the Midwestern region. Implemented demonstration events within designated district through execution and effective results management. Management of all staff within the assigned district, which includes measuring performance management, metrics and targeting performance goals. Maintained relationships with the company’s Talent Acquisition teamKey Accomplishments: • Supported very successful launch of new US Retail… Show more Recruited, staffed and retained EPSON retail associates throughout the Midwestern region. Implemented demonstration events within designated district through execution and effective results management. Management of all staff within the assigned district, which includes measuring performance management, metrics and targeting performance goals. Maintained relationships with the company’s Talent Acquisition teamKey Accomplishments: • Supported very successful launch of new US Retail inkjet category, increased consumer printer replacement rate by 30%, delivering training and sales initiatives for the new EPSON EcoTank Series• Consistently achieve a 98% to 100% quarterly compliance level in sales training and leadership of 45+ retail representatives throughout the Midwestern region.Regional Manager – Field Operations (Wal-Mart Program)| 2014 – 2015Hired, scheduled and managed personnel development and program oversight of all programs in designated district. Effectively planned, managed and executed all client programs in respective district. Supported client programs by driving event execution results through hands-on management of team, objectives, and training through close coordination with peer management and support teams. Audit events and conduct coaching sessions with associates to discuss strategies for ongoing demonstration improvement as needed. Show less

Led, directed, developed and supported a national team of Regional Managers, District Managers and Merchandisers. Collaborated cross-functionally and with senior leadership to develop strategies that drove the value proposition and increased revenue for clients and the organization. Identified and implemented process improvements to deliver field execution excellence. Established Key Performance Indicators as benchmark of excellence.Key Accomplishments: • Successfully expanded top… Show more Led, directed, developed and supported a national team of Regional Managers, District Managers and Merchandisers. Collaborated cross-functionally and with senior leadership to develop strategies that drove the value proposition and increased revenue for clients and the organization. Identified and implemented process improvements to deliver field execution excellence. Established Key Performance Indicators as benchmark of excellence.Key Accomplishments: • Successfully expanded top PC manufacturer program from $3.2 to $6.6 million (50% + growth) between 2011 and 2013• Increased workforce team, within the Lenovo program, to more than 100 FT and PT employees• Consistently drove project execution KPIs, resulting in a 98% to 100% compliance level• Built successful relationships with key external stakeholders, increasing positive feedback by 33%• Successfully developed and implemented an Employee Engagement Strategy consisting of coaching and mentoring which resulted in a significant increase in staff retention. Show less

Managed the Intel PC Account. Influenced and drove sales of Intel based PC’s at retail outlets including SKU line-ups at retail stores, as well as produce marketing and website channels. Responsible for managing 34+ contract employees via Intel’s Midwest Champ Program. Key Accomplishments:• Implemented sales contests, drove increased Return on Investment (ROI) and Market Segment Share on Intel based products• Partnered with fellow travelers on weekend sales events, sales… Show more Managed the Intel PC Account. Influenced and drove sales of Intel based PC’s at retail outlets including SKU line-ups at retail stores, as well as produce marketing and website channels. Responsible for managing 34+ contract employees via Intel’s Midwest Champ Program. Key Accomplishments:• Implemented sales contests, drove increased Return on Investment (ROI) and Market Segment Share on Intel based products• Partnered with fellow travelers on weekend sales events, sales contests and large scale trainings• Coordinated efforts with various Original Equipment Manufacturers including HP, Lenovo, Apple, Toshiba and NEC• Received a Division Recognition Award for Sales Associate Impact in 2005, for Sales Associate Advocacy in 2006• Recognized for consistently being in the top 10% of Intel American’s Sales and Marketing Organization – Recognized and Awarded Intel Top Achiever’s Club in 2007 Show less

Managed overall Event Sales Day execution to achieve client and program goals•Accountable for 260 to 400+ retail end user events per weekend, up to 390 pt-employees•Assisted National Event Manager with program improvements, communication & implementationAwards/Accomplishments:2001- Event Sales Manager of Q1, Event Sales Manager of the Year2002- Event Sales Manager of Q12003- Event Sales Manager of Q1, Q3, Event Sales Manager of the Year2004- Event Sales Manager… Show more Managed overall Event Sales Day execution to achieve client and program goals•Accountable for 260 to 400+ retail end user events per weekend, up to 390 pt-employees•Assisted National Event Manager with program improvements, communication & implementationAwards/Accomplishments:2001- Event Sales Manager of Q1, Event Sales Manager of the Year2002- Event Sales Manager of Q12003- Event Sales Manager of Q1, Q3, Event Sales Manager of the Year2004- Event Sales Manager of Q1, Q2 Show less

Accountable for all retail training and merchandising activities in the Midwest •Responsible for staffing, training and motivation of field personnel•Implemented 1998 & 1999 retail coverage model for 100+ field representative•Maximized MarketStar’s quality and growth through succession planning•Impacted Hewlett-Packard market share through field leadership and sales training