Allison Hall

Allison Hall Email and Phone Number

Executive Director of Marketing Communications @ Malvern Preparatory School
Philadelphia, PA, US
Allison Hall's Location
Greater Philadelphia, United States
Allison Hall's Contact Details

Allison Hall personal email

n/a
About Allison Hall

Seasoned marketing/advertising professional with experience working in both agency and corporate environments. Experience includes, project management of creative, production, and programming teams to ensure campaigns are on target, on schedule, and on budget; acting as the primary liaisons between the agency, clients and internal teams; working in a wide variety of industries, many of which are highly technical, including Computer Software, Pharmaceutical, Life Science, Gaming, Financial, Consumer Packaged Goods and Not-for Profit, in both the B2B and B2C arenas. Management and execution of a wide range of integrated campaigns which have included all types of media and collateral including: - Broadcast - Print/collateral - Direct mail - Interactive, E-Marketing, Social Media - Webinars, Whitepapers, blogs, video blogs, video testimonialsIn addition, analyzed market information in order to support branding/advertising plans, created organized plans to work within budgets, and analyzed advertising performance by evaluating market share and revenues.

Allison Hall's Current Company Details
Malvern Preparatory School

Malvern Preparatory School

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Executive Director of Marketing Communications
Philadelphia, PA, US
Allison Hall Work Experience Details
  • Malvern Preparatory School
    Executive Director Of Marketing Communications
    Malvern Preparatory School
    Philadelphia, Pa, Us
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  • Malvern Preparatory School
    Executive Director Of Marketing Communications
    Malvern Preparatory School Jul 2017 - Present
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  • Ricoh Americas Corporation
    Brand Manager, Customer Experience & Digital Marketing
    Ricoh Americas Corporation Sep 2015 - Jun 2017
    Malvern, Pa
    • Marketing Manager responsible for managing the brand across all properties including social, web, advertising and events to ensure consistent voice and customer experience• Creates and manages the brand review process to drive consistent brand positioning and messaging for internal and external content development• Develops strategic briefs and messaging documents for the management of overarching corporate key brand campaigns including: Talent Acquisition, Sustainability, Workstyle Innovation and Sports & Entertainment• Drives employee adoption of the brand and social brand advocacy through Employee Engagement Programs• Manages the overall brand and customer experience work streams to drive positive brand attribution• Supports Content Strategist and Content Production functions in content creation and alignment to brand standards
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  • Ricoh Americas Corporation
    Manager, Demand Generation, Vertical Industries
    Ricoh Americas Corporation Dec 2013 - Jun 2017
    Malvern, Pa
    • Marketing Manager responsible for implementing and managing digital demand generation programs in 4 key vertical areas: Legal, Education, Government & Healthcare• Creating and managing campaigns and results using Eloqua and Salesforce.com (formerly used Marketo)• Manages and develops campaigns to drive awareness and demand for vertical–specific services and solutions• Develops vertical-specific content• Collaborates with ecommerce team on web site design, navigation initiatives and web content including helping to drive site optimization efforts aimed at improving registration and lead capture rates• Drives integration of Social Media into campaigns using LinkedIn, Twitter, and Facebook
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  • Ricoh Americas Corporation
    Manager, Demand Generation
    Ricoh Americas Corporation Dec 2012 - Jun 2017
    United States
    • Marketing Manager responsible for implementing and managing digital demand generation activity – including third party online advertising, cost per lead programs, content syndication programs, banner advertising and pay per click programs to support overall marketing strategy • Manages and develops content for online campaigns including microsites, response sites, registration sites, forms, white papers, webinars, and other marketing materials• Researches and provides guidance on most appropriate online properties for demand generation campaigns and negotiate media buys• Leads on-going webinar series for Ricoh’s Business Information Solutions; including determining speakers, production, developing email and microsite, social media campaign, follow-up communication and secondary on-demand promotional campaign• Responsible for the first ever pilot retargeting campaign within the demand generation team as well as subsequent campaigns • Manages fully integrated campaigns on third party sites utilizing banners, dedicated emails, live stream and webinar events• Collaborates with e-business team on web site design, navigation initiatives and web content including helping to drive site optimization efforts aimed at improving registration and lead capture rates• Drives integration of Social Media into campaigns using LinkedIn, Twitter, and Facebook
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  • Sap Global Marketing
    Program Planner, Global Services Marketing, Sap
    Sap Global Marketing Sep 2008 - Mar 2010
    • Program planner responsible for several fast growth program areas including: Services for SAP BusinessObjects (SBOP), Business Transformation Services (BTS) and Performance & Insight Optimization (PIO)• Program planner for Testing Services and Custom Development• Experience working with regional counterparts in NA, LATAM, EMEA and APJ• Built and executed multiple, fully integrated global campaigns - both demand generation and awareness• Developed and delivered program & campaign offers including: Thought Leadership, whitepapers, interactive whitepapers, videos, webcasts, audio/video podcasts• Led integration of Services in to several Large Enterprise Global campaign for Office of the CIO and Office of the CFO Management of programmatic budget and timelines
  • Sap Global Large Enterprise Marketing
    Program Planner
    Sap Global Large Enterprise Marketing Dec 2006 - Dec 2007
    Large Enterprise Global Marketing Manager• Day-to-day contact between Solution Marketing Team and vendors working with NetWeaver, GRC, and ERP teams in NA, EMEA & APJ• Project Managed GRC village for a large domestic and international customer event (SAPPHIRE)• Assisted in developing and executing the Office of the CIO Playbook• Managed integrated global demand generation campaign targeting the Office of the CIO• Managed the development of technical whitepapers• Launched several online campaigns which included Search Engine Marketing, Banners, and Online Advertorials• Responsible for the creation and development of several print advertorials• Maintained timelines and budget in order to complete projects on time and within budget• Knowledge of Direct Mail, Online and Print campaign executions
  • Euro Rscg Direct
    Sr. Account Executive
    Euro Rscg Direct Sep 2005 - Nov 2006
    Senior Account ExecutiveClients: Sanofi-Aventis, Agilent Technologies, Exide Technologies, Yellow Book, HCI, and New Business Team• Day-to-Day contact between Agency and Client• Developed monthly Competitive Media Reports• Generated Client creative briefs, status reports and conference reports• Managed several national and international campaigns which included Direct Mail, Print and Online media• Maintained timelines, estimates and budget in order to complete projects on time and within budget• Knowledge of Direct Mail, Online and Print executions
  • Domus
    Account Executive
    Domus May 2004 - Sep 2005
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  • Tbc
    Account Manager
    Tbc 1999 - 2002
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Allison Hall Skills

Email Marketing Demand Generation Online Advertising Marketing Communications Marketing Strategy B2b Marketing Program Management Social Media Advertising Program Development Direct Marketing Sem Marketing Social Media Marketing Product Marketing Sales Automation Lead Generation Integrated Marketing Marketing Management Crm Online Marketing Digital Marketing B2b Customer Relationship Management

Allison Hall Education Details

Frequently Asked Questions about Allison Hall

What company does Allison Hall work for?

Allison Hall works for Malvern Preparatory School

What is Allison Hall's role at the current company?

Allison Hall's current role is Executive Director of Marketing Communications.

What is Allison Hall's email address?

Allison Hall's email address is al****@****ast.net

What is Allison Hall's direct phone number?

Allison Hall's direct phone number is +148459*****

What schools did Allison Hall attend?

Allison Hall attended Loyola University Maryland, Loyola University Maryland.

What are some of Allison Hall's interests?

Allison Hall has interest in Animal Welfare, Children, Education.

What skills is Allison Hall known for?

Allison Hall has skills like Email Marketing, Demand Generation, Online Advertising, Marketing Communications, Marketing Strategy, B2b Marketing, Program Management, Social Media, Advertising, Program Development, Direct Marketing, Sem.

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