Allison Hall Email & Phone Number

Philadelphia, Pa, Us

Malvern, Pa

• Marketing Manager responsible for managing the brand across all properties including social, web, advertising and events to ensure consistent voice and customer experience• Creates and manages the brand review process to drive consistent brand positioning and messaging for internal and external content development• Develops strategic briefs and messaging documents for the management of overarching corporate key brand campaigns including: Talent Acquisition, Sustainability, Workstyle Innovation and Sports & Entertainment• Drives employee adoption of the brand and social brand advocacy through Employee Engagement Programs• Manages the overall brand and customer experience work streams to drive positive brand attribution• Supports Content Strategist and Content Production functions in content creation and alignment to brand standards

Malvern, Pa

• Marketing Manager responsible for implementing and managing digital demand generation programs in 4 key vertical areas: Legal, Education, Government & Healthcare• Creating and managing campaigns and results using Eloqua and Salesforce.com (formerly used Marketo)• Manages and develops campaigns to drive awareness and demand for vertical–specific services and solutions• Develops vertical-specific content• Collaborates with ecommerce team on web site design, navigation initiatives and web content including helping to drive site optimization efforts aimed at improving registration and lead capture rates• Drives integration of Social Media into campaigns using LinkedIn, Twitter, and Facebook

United States

• Marketing Manager responsible for implementing and managing digital demand generation activity – including third party online advertising, cost per lead programs, content syndication programs, banner advertising and pay per click programs to support overall marketing strategy • Manages and develops content for online campaigns including microsites, response sites, registration sites, forms, white papers, webinars, and other marketing materials• Researches and provides guidance on most appropriate online properties for demand generation campaigns and negotiate media buys• Leads on-going webinar series for Ricoh’s Business Information Solutions; including determining speakers, production, developing email and microsite, social media campaign, follow-up communication and secondary on-demand promotional campaign• Responsible for the first ever pilot retargeting campaign within the demand generation team as well as subsequent campaigns • Manages fully integrated campaigns on third party sites utilizing banners, dedicated emails, live stream and webinar events• Collaborates with e-business team on web site design, navigation initiatives and web content including helping to drive site optimization efforts aimed at improving registration and lead capture rates• Drives integration of Social Media into campaigns using LinkedIn, Twitter, and Facebook

• Program planner responsible for several fast growth program areas including: Services for SAP BusinessObjects (SBOP), Business Transformation Services (BTS) and Performance & Insight Optimization (PIO)• Program planner for Testing Services and Custom Development• Experience working with regional counterparts in NA, LATAM, EMEA and APJ• Built and executed multiple, fully integrated global campaigns - both demand generation and awareness• Developed and delivered program & campaign offers including: Thought Leadership, whitepapers, interactive whitepapers, videos, webcasts, audio/video podcasts• Led integration of Services in to several Large Enterprise Global campaign for Office of the CIO and Office of the CFO Management of programmatic budget and timelines

Large Enterprise Global Marketing Manager• Day-to-day contact between Solution Marketing Team and vendors working with NetWeaver, GRC, and ERP teams in NA, EMEA & APJ• Project Managed GRC village for a large domestic and international customer event (SAPPHIRE)• Assisted in developing and executing the Office of the CIO Playbook• Managed integrated global demand generation campaign targeting the Office of the CIO• Managed the development of technical whitepapers• Launched several online campaigns which included Search Engine Marketing, Banners, and Online Advertorials• Responsible for the creation and development of several print advertorials• Maintained timelines and budget in order to complete projects on time and within budget• Knowledge of Direct Mail, Online and Print campaign executions

Senior Account ExecutiveClients: Sanofi-Aventis, Agilent Technologies, Exide Technologies, Yellow Book, HCI, and New Business Team• Day-to-Day contact between Agency and Client• Developed monthly Competitive Media Reports• Generated Client creative briefs, status reports and conference reports• Managed several national and international campaigns which included Direct Mail, Print and Online media• Maintained timelines, estimates and budget in order to complete projects on time and within budget• Knowledge of Direct Mail, Online and Print executions

Ba, Marketing

Marketing