Allison Horrell Email & Phone Number

Owned the UX/UI design process from concept to execution, ensuring a seamless user experience across all stages of the product lifecycle. Orchestrated collaboration between Product and Engineering teams to create the product vision, strategy, and roadmap for Skimm Beta.Led the development of Skimm Wellness and increased user engagement by 40% in a 6-month.

Austin, Texas

Led the end-to-end redesign of TM BBQ Finder mobile app; increased user base from 300 to 8,700 and average engagement time from 3 minutes to 12 minutes per session. Worked closely with PMs and Engineers from conception to early ideation; establishing timelines and business goals, as well as technological limitations.Owned subscription UX, increased.

Austin, Texas

Project managed an expedited brand transition + site redesign; artifacts created include user journeys, wireframes, user flows, user stories, usability/QA test plans Crafted and implemented a comprehensive brand bible to inform all marketing and design elements; artifacts created include personas, style guide, image guidelines, email guidelines &.

Austin, Texas Area

Chief marketing content creator; channels included email, web, landing pages, blog posts, social media, direct mail, press releases, press kits, outreach, print advertising (magazine & newspaper)Designed, sourced content for and reported on engagement with weekly email newsletters; increased newsletter subscribers by 250%, increased newsletter open rate by.

Collingwood, Victoria, Australia

Organically grew social media followers by 68% in a 5-month periodLead all digital marketing initiatives including SEO, social media, content and email marketingDesigned layout for client proposals, company profile and case studiesGuided digital media strategies focused on company branding, engagement and community building

Kansas City

Oversaw social media management, online brand reputation management, special event coordination, graphic design and vendor management. Gained skills in graphic design, developing project proposals and management of online presence.

Planned and orchestrated public outreach events for the company. Developed press releases, contributed to social media initiatives and generated content for public display. Gained skills in organization, communication and the ability to work on multiple projects.