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ThredUp is the leading online fashion resale platform inspiring the world to think secondhand first-Led overall editorial and content strategy for ThredUp brand and ThredUp’s B2B Resale-as-a-Service (RaaS) platform to raise awareness and consideration of secondhand and the thrifty lifestyle-Developed brand voice and tone standards and created positioning statements and messaging strategies based on brand communication pillars -Managed editorial and content (UX) writing teams for… Show more ThredUp is the leading online fashion resale platform inspiring the world to think secondhand first-Led overall editorial and content strategy for ThredUp brand and ThredUp’s B2B Resale-as-a-Service (RaaS) platform to raise awareness and consideration of secondhand and the thrifty lifestyle-Developed brand voice and tone standards and created positioning statements and messaging strategies based on brand communication pillars -Managed editorial and content (UX) writing teams for ThredUp brand and Resale-as-a-Service-Led product marketing and content design for entire supply side of ThredUp’s marketplace leading to an increase in seller sentiment and a record number of Clean Out Kits received -Wrote and edited copy for all areas of the ThredUp experience: brand and consumer comms campaigns, site and email marketing, organic social, paid ads, blog, packaging, Clean Out kits, product experience for buying and selling, Resale-as-a-Service sites (B2B platform powering 360 resale for brands and retailers), corporate comms (Resale Reports and Impact Reports), microsites (Sustainability, About, Newsroom, Careers, Investor Relations)-Led and managed our Life Cycle Assessment with independent research firm Green Story Inc. to compare the environmental impact of ThredUp’s circular business model with a linear business model -Partnered with Green Story Inc. to create a first-of-its-kind Fashion Footprint Calculator aimed at educating consumers on the environmental impact of their fashion habits -Collaborated with CEO on our roadshow video and wrote the script when we took ThredUp public in 2021 Show less

-Developed global brand voice and style guide -Established editorial direction for all merchandise and marketing campaigns -Collaborated with copy, design, photography, and styling to develop and execute seasonal creative -Led seasonal creative kickoffs, brainstorming sessions, and concept presentations -Seamlessly integrated agency creative into the brand and site experience-Launched and served as Editor in Chief of Gap’s first blog GapMag and planned and executed all… Show more -Developed global brand voice and style guide -Established editorial direction for all merchandise and marketing campaigns -Collaborated with copy, design, photography, and styling to develop and execute seasonal creative -Led seasonal creative kickoffs, brainstorming sessions, and concept presentations -Seamlessly integrated agency creative into the brand and site experience-Launched and served as Editor in Chief of Gap’s first blog GapMag and planned and executed all content in-house -Led a team of 6+ writers and freelancers Show less

eLuxury.com was an online fashion retailer owned and operated by LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods group. It offered high-end fashion, accessories, and beauty products from various prestigious brands, including some from within the LVMH portfolio (like Louis Vuitton, Dior, Fendi, and Marc Jacobs) as well as luxury goods from outside the LVMH family.Promoted In May 2007 from Senior Copywriter-Planned and executed all fashion and merchandise stories… Show more eLuxury.com was an online fashion retailer owned and operated by LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods group. It offered high-end fashion, accessories, and beauty products from various prestigious brands, including some from within the LVMH portfolio (like Louis Vuitton, Dior, Fendi, and Marc Jacobs) as well as luxury goods from outside the LVMH family.Promoted In May 2007 from Senior Copywriter-Planned and executed all fashion and merchandise stories for online store and print and online catalogs -Worked directly with luxury brand teams at Louis Vuitton, Dior, Marc Jacobs, Celine to ensure editorial content met their brand standards -Wrote and edited all site and email copy, catalog copy, and product copy -Managed the creative and production teams Show less