Serino Coyne

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We’re Serino Coyne, the world’s first advertising and marketing agency for live entertainment, cultural institutions, and attractions. We’ve got the arts down to a science, and we’ve never been afraid to experiment – which is a big reason our clients are some of the most iconic brands in the world. They include WICKED, THE OUTSIDERS, Manhattan Theatre Club, MoMA, Alvin Ailey American Dance Theater, and the New York Philharmonic.   We’re a full-service agency, with expertise in everything from brand strategy and development to media planning to influencer marketing. Across the board, all of us are passionate about the arts and put a lot of love into our work. That’s key to our success and makes our team as once-in-a-lifetime as the brands we build.
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Exclusive: Big changes are happening at Serino Coyne - Broadway News

Exclusive: Big changes are happening at Serino Coyne Broadway News

Matthew Serino Dies: Co-Founder Of Broadway Ad Agency Serino Coyne Was 79 - Deadline

Matthew Serino Dies: Co-Founder Of Broadway Ad Agency Serino Coyne Was 79 Deadline

Serino Coyne Promotes Matt Upshaw to Chief Executive Officer - Playbill

Serino Coyne Promotes Matt Upshaw to Chief Executive Officer Playbill

Matt Upshaw named as new CEO of Serino Coyne - Broadway News

Matt Upshaw named as new CEO of Serino Coyne Broadway News

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