Clients: Logo TV, Disney Theatrical Productions, Wicked The Musical, One World Observatory, The Phantom of The Opera, Dear Evan Hansen.Head Media division with full autonomy and high level of care, ensuring smooth operations, efficiency, and results across a high volume of accounts. Develop and set marketing / media strategies, budget allocations, and strategic partnerships. Partner cross-functionally with clients, creative and account teams, and vendors (digital, broadcast, OOH/DOOH, search, social, display, print, programmatic) to manage and develop account strategies. Manage external partners to execute paid media, partnerships, and promotions. Lead team in developing media plans, strategies, concepts, and placements for clients — source advertising opportunities, develop upfront plans, create media presentations and client reports, cultivate relationships with sales executives and clients as the focal point on accounts, and oversee all negotiations with media planning/buying vendors. Manage relationships with buying partners and area media outlets. Mentor and coach team to enrich capabilities and careers; hold open-door policy.Serve as key member of Leadership Team (as 1 of 5 VPs) and New Business Development Team; assist in managing the agency; partner with business leaders to develop strategic marketing and business plan in support of agency objectives.Run data-driven, result-oriented media campaigns 52 weeks per year.

Clients: Viacom, IFC Network, Fuse, Current TVRequested to accompany Viacom client to Media Storm. Developed and implemented media solutions, oversaw communications strategy, and deepened client relationships and satisfaction by expanding campaign scope and revenue.

Introduced digital, driving integration of digital channels into media plan and service, ensuring quality media implementation and delivery on plan.Secured exclusive placements and rates for clients — negotiating premium inventory, ensuring placements at the best available rates, managing media dollars for advertising inventory to the greatest benefit of clients. Achieved exceptional 15%-40% savings to clients, ensuring top-of-mind awareness / ticket sales of theater productions, via a variety of strategies, including pushing data-driven digital messages targeting tourists to NY.

Clients: American Express, IBM, News Interactive, DiageoRecruited to manage interactive and digital media strategies, optimizations, and placements for clients of Mindshare Australia. Oversaw all aspects of digital media across networks/partners, negotiated cost-efficient programs, provided essential tactical account management, and managed client and vendor relationships. Quickly adapted to new culture, collaborating in team-based, fast-paced, detail-oriented environment. • Drove double-digit profit increase, with full accountability for departmental P&L. Initiatives included negotiating agency remuneration rates with client management, which led to increased agency compensation. • Pitched and secured 100% spend commitment from client for strategic digital media placements, resulting in significant advertising impact and achievement of campaign goals.

Client: Delta Air LinesMastered digital media and advertising, earning promotion to Media Account Manager within 6 months of hire. Managed and executed media planning of all interactive advertising initiatives for Delta Air Lines account. • Negotiated with media properties to secure the lowest costs, in-demand/premium inventory, and cost-efficient schedules.• Ensured quality client service and satisfaction, communicating daily as account focal point regarding campaign status.

Clients: Ford Motor Company, 20th Century Fox, Domino's Pizza, DeBeers, Kohl's, Merrill Lynch Rapidly promoted through positions of increasing responsibility; named Partner of the Agency after short tenure. Executed media buys (radio, TV) for advertising, negotiating the best rates and most favorable time slots for clients based on market share and audience demographics. • Negotiated and scheduled spot television and radio in several top-50 markets.• Delivered 15%-30% savings on behalf of clients, negotiating relentlessly to cut costs while maintaining quality and value