The Pekoe Group

The Pekoe Group is a boutique theatrical advertising and marketing agency. We are a tight-knit group of nimble, goal-driven marketers competent in both the tried-and-true and the newest advertising tactics out there. We discover audiences and create strategic campaigns that we deliver across all platforms including traditional and digital media placement, organic social media, design, promotions, and grassroots marketing. We believe in collaborative storytelling and the power of art, people, and innovation. Our values of honesty, humor, learning, and communication allow us to engage each project fully with an open heart and relevant, focused strategy. The Pekoe Group is the only Advertising Agency in this space that is a certified Women Owned Business Enterprise in New York City and New York State. We have spearheaded the advertising and marketing campaigns for theatrical sensations such as SIX on Broadway and the national tours, The Play That Goes Wrong, Avenue Q, Eclipsed, Oh Hello On Broadway, Natasha, Pierre and The Great Comet of 1812, Dana H, Rock Of Ages, Spongebob Squarepants, The Lightning Thief; theater companies like Barrington Theatre Company, New York Theatre Workshop, Mint Theater Company, and Fellowship for Performing Arts; and cultural institutions including Brooklyn Botanic Garden. We have spearheaded the advertising and marketing campaigns for theatrical sensations such as Avenue Q, Eclipsed, Oh Hello On Broadway, Natasha, Pierre and The Great Comet of 1812, Murder for Two, Peter and the Starcatcher, and Rock Of Ages; theater companies like Barrington Theatre Company, New York Theatre Workshop, Mint Theater Company, and Fellowship for Performing Arts; and cultural institutions including Brooklyn Botanic Garden and Ripley's Believe It or Not! Times Square.