Responsible for supporting and driving the Canadian National Office's communications and marketing efforts. A key player in the achievement of the marketing and communications objectives, the Marketing and Communications Manager also collaborates with Right To Play’s Global Communications Team in the development and roll-out of campaigns and other activities, with particular emphasis on Indigenous Programming support in Canada.

Responsible for developing and executing Samuel Family Foundation (SFF) and the Samuel Centre for Social Connectedness' (SCSC) communications and media strategies, working with diverse stakeholders and audiences.

• Participate and assist in leading the creation, development, planning and analysis of marketing and communications strategy for Foundation; • Support sponsorship sales by providing messaging, tools, and onsite management; • Assist in the management of cause marketing initiatives; • Lead the marketing and communications elements for successful fundraising gala; • Manage and consult with external vendors/stakeholders to ensure tactics are being implemented on time while adhering to brand/event guidelines; • Oversee implementation of new Foundation brand and ensure consistency and accuracy internally and through external/public facing initiatives; • Create, develop and maintain new ambassador plan and program to increase ambassador numbers and engagement; • Work collaboratively with event managers to ensure successful event outcomes; • Manage and oversee all creative direction for the foundation and each event proper (working collaboratively with event managers to ensure timelines and budgets are adhered to);• Lead, mentor and manage the Brand & Communications Coordinator, providing constructive feedback in the implantation of all tactics; • Oversee management of social media and digital elements including website; • Manage and oversee the Manager, Programs & Grants position, providing constructive feedback and actively engage with role and programs to further strategic goals of organization; • Oversees the growth and engagement of internal programs;• Oversees the research and development of internal and external granting process; • Creates and distributes marketing/communications content for national distribution including; media materials, Annual Reports, impact reports, sponsorship reports etc;• Actively engages with media to increase PR efforts for Foundation;• Acts as relationship manager with internal/external stakeholders for marketing/communications/programs initiatives.

• Creates and oversees strategic marketing, communications and branding direction and initiatives for Coast to Coast Against Cancer Foundation;• Supported sponsorship sales by providing messaging, tools and onsite event management; • Worked collaboratively with Event Managers to build strong stakeholder relationships ensuring successful event outcomes; • Managed creative direction for the foundation and each event proper (working closely with the EventManagers to ensure timelines and budgets were adhered to);• Developed and led Foundation-level and event-specific stewardship plans;• Ensured brand compliance throughout flagship events as well as from a foundational level.

• Member of two-person department responsible for all communications/digital/marketing and PR needs in not-for-profit realm;• Managed social & digital accounts including creation of editorial schedules, creating templates for national use and acting as media and strategic communications liaison for national events, including National and World Games and national fundraising gala;• Oversaw cross-country roll out of new brand initiative;• Served as digital media/website point-person and managed partner relationships with communications/marketing involvement, including with social and digital agencies;• Created annual communications/marketing operational plan based on strategic organizational goals;• Handled creation and distribution of communications/marketing/digital plans, presentation decks, e-newsletters, key messages, corporate communications pieces, Annual Reports, press releases/media advisories and support the development and execution of national marketing campaigns;• Analyzed and created analytical reports from earned media and digital platforms.

• Handled research, writing and editing e-newsletter content for multiple MediaEDGE publications;• Served as media liaison for e-news content;• Ensured social media sites were updated regularly and utilized effectively; • Researched and spearheaded revamping and implementation process of a new social media strategy to boost brand awareness and build clientele base, increasing social traction and overall online presence and performance.

• Served as writer/editor and was responsible for daily postings to the TH site;• Networked and connected with various online communities with the goal of raising the TH brand and profile;• Oversaw social media, built presence through Twitter, LinkedIn, Facebook etc...;• Recruited new interns and researched viable media outlets for recruitment.

• Chosen out of 400 applicants;• Leadership role, trained and aided new student employees;• Wrote numerous articles for the MOE newsletter; created brochure for new MOE employees; served as main contact for HR Service Delivery Centers across Ontario for Flexible Work Arrangement project; provided Administrative services for co- workers, helped create and launch the new HR intranet website.

Liaised with various media outlets for coverage of events;Researched appropriate media outlets for coverage and support;General office duties;Wrote articles for the weekly newsletter;Facilitated communications with local and foreign media outlets;Independently represented the firm at various functions.