ARABILIS (a-RAB-uh-lis) is a premium still and traditional method sparkling winery in the Willamette Valley of Oregon.

Lead researcher conducting market and user experience research to support oral healthcare venture services & solutions initiatives with new business models (e.g. B2B, B2B2C). o Created the research strategy (formative and evaluative research coordinated across several groups) to support a program to advance oral health behavior and improve health outcomes. o Led assumption stack building with product managers, designers, and other stakeholders.o Identified and prioritized research questions and outlined appropriate methodology. Consumer product research and user experience expert on cross-functional project teams to support the core OHC business ($200M+). o Managed the project research plan, end-to-end research, and communication of results to stakeholders to create product experiences that deliver against consumer needs and expectations. o Conducted exploratory research, competitive landscaping, usability testing, as well as compilation and mining of previously captured consumer data. o Enabled the development of junior researchers through coaching on research principles, specific methodologies, analysis, and reporting and drove product research center process improvements.

Managed and executed research to provide insights that informed new product launches, marketing taste claim communication, shelf-life determination, formulation/processing changes, and accelerated line extensions.Key Accomplishments:o Led an immersive digital ethnography with dysphagia patients and caregivers resulting in greater empathy, identification of patient goals and motivations in moments of consumption, and gaps in the commercial thickener category which informed the roadmap for Resource ThickenUp.o Piloted a category mapping study with 14+ products which identified key drivers for the nutritional beverage category, the sensory attributes that cue perceived benefits, and the trade-off between the taste and the perceived benefits of that product (including nutrition). This led to a marketing campaign communicating on taste as core to the equity for Boost Nutritional Beverages, a $10M+ brand, and investment in similar projects in other categories.o Advanced the development of the Consumer Sensory Insights group by serving as lead for the Discrimination Testing Function, mentoring 1 lab technician as well as 1 intern, and helping to install and leverage a new in-house Descriptive Analysis Function with 12 panelists.

Collaborated with marketing, product development, quality, and applications partners as well as external clients to identify needs for user and expert testing. Executed studies, analyzed data, and reported findings/recommendations to support the Gerber baby meals and drinks brand. Key Accomplishments:o Usability preference mapping of toddler snack packaging to develop a deep understanding of drivers of liking and opportunity areas. This was foundational research which I presented 3 times across the business and directly informed 2 downstream development projects.

I was responsible for supporting, communicating with, and exploring new program ideas to meet the needs of the entire IFTSA membership (2000+ students across 50+ chapters). Highlights: coordination of the the Excellence in Leadership Award as well as the IFTSA party and Student Lounge at the Annual Meeting.

I represented chapters in WA, OR, Northern CA, ID, and British Columbia. Highlight: organizing the annual meeting where members received updates, listened to industry speakers, and participated in an intercollegiate competition. Responsibilities included: management of volunteers, industry speaker recruitment, fundraising, and host university event logistics.

Assistant project manager, consumer testing, and sensory panel manager for 7 projects conducted at Washington State University in collaboration with private companies as an extension service. Products included: bakery packaging, rice, coffee, apples (Cosmic Crisp, $500M planting investment), trout, wine, and grape pomace.

I served as club president, responsible for planning meetings, events, and intramural activities. During this term, the WSU Food Science Club was named Superior Club of the Year by the College of Agriculture, Human, and Natural Resource Science at Washington State University.