Allison Parrish Email and Phone Number

Directed overall strategy and execution of the winter sports category, encompassing hard goods and soft goods while managing a team and maintaining ~100 vendor relationships. Implemented standardized reports in Looker and created essential guides facilitating cross-functional utilization while optimizing workslows/processes. Resulted in increased efficiency, reduced time wastage, and ensured alignment with team objectives, enhancing overall productivity and success.- Owned P&L and lead day to day operations across the Winter Sports Department: Ski, Snowboard, Helmets, Goggles, Ski & SB Bags, Winter Apparel with focus on margin improvement and profitable growth.- Led Joint Business Plan and terms/discount negotiations improving overall margin- Provided data analysis and financial modeling to inform key business decisions including partner negotiations, product assortment choices, and pricing strategy by leveraging syndicated market data, sales metrics, and customer, demographic, and purchase behavior data- Developed and implemented scalable process optimalizations: Vendor Guide, Content Guide(xContent Team), Routing Guide(xOperations Team), Promotional Tracking Documentation(xMarketing/CRM Team)

Responsible for the buying and management of ~$70M of inventory across 30+ softgoods categories and 50+ vendors, ensuring regionally accurate product assortments for 130+ stores nationwide with 15 new stores opening within the year. Additionally accountable for the management and creative direction of company-wide private label tshirts and headwear lines.-Vendor Relations: Develop and maintain strong relationships with vendors and suppliers, negotiating favorable terms, pricing, and delivery schedules to optimize inventory and profitability.-Inventory Management: Oversee inventory levels, forecasting demand, and implementing effective inventory control strategies to minimize stockouts and overstock situations.-Merchandising Strategy: Collaborate with the marketing and visual merchandising teams to develop and execute effective in-store and online merchandising strategies that drive sales.-Promotional Planning: Plan and execute seasonal promotions, sales events, and clearance strategies to maximize revenue and minimize excess inventory.-Forecasting and Reporting: Utilize sales data, historical performance, and industry insights to forecast demand accurately and generate regular reports on product performance.-Product Lifecycle Management: Manage the entire product lifecycle, from initial product selection and ordering to clearance and discontinuation.-Market Research: Continuously research and monitor market trends, competitor offerings, and customer preferences related to apparel and hats in the outdoor and sporting goods industry.-Assortment Building: Curate a diverse and appealing selection of softgoods for Sportsman's Warehouse, ensuring it aligns with the company's brand and customer base.

Responsible for the buying and management of ~$45M of inventory across 50+ hardgoods categories, 80K+ SKUs, and 70+ vendors. Managed direct reports. ● Assortment Building: Sourced & assessed merchandise for the Backcountry customer, taking into account market trends as well as current & historical selling history.● Vendor Relationships & Negotiations: Actively fostered/created vendor relationships across 70+vendors, negotiated discounts, terms, and promotional windows.● PO Management: Created SKU/PO worksheets and built purchase orders with precise quantity, dollar, and style allocations, ensuring timely submission to vendors.● Promotions: Collaborated with marketing teams to create selling strategies for inventory. Brainstormed promotional concepts, reviewed creative briefs and performance, as well as to identified risks in the promotional calendar to maximize sales.● Pricing: Set Pre-season pricing strategy, set in-line/in-Season pricing (price matching, promotional calendar management), managed end of season price-break dates, communicated all in-season and end of season price breaks to marketing team, set and monitored discount on all Closeout buys.● Inventory Management: managed the Open to Buy(OTB), hind sighting SKU/Category performance, established Preseason PO Receipt Flow, Preseason inventory allocation, aggressively pursued Closeout opportunities to fill Closeout OTB, set in season sell-through targets, worked with planning team on exit strategies for unhealthy inventory, managed Return to Vendor(RTV) and mark-down dollar requests with vendor, and ensured inventory management strategy aligned with companywide financial goals.● Online Merchandising: reviewed/optimized color thumbnail displayed on PLP and Search pages, oversees the boosting/sort order for responsible brands/categories, ● P&L Responsibility: owned revenue, margin, inventory, receipt flow, and in-stocks levels

-Assortment Building: Assisted in sourcing merchandise for the target customer, staying updated with market trends and competitor offerings across 100+ hardgoods product categories. -Vendor Relationships & Negotiations: Supported the Buyer in building and nurturing relationships with 100+ vendors, negotiating favorable terms and discounts. -PO Management: Assisted in managing Purchase Orders and ensuring timely vendor communication. Played a key role in reducing order lead times by 20%.-Promotions: Assisted in planning and executing promotional strategies, tracking performance metrics for each campaign. Helped achieve a 10% increase in sales during peak promotion periods.-Inventory Management: Analyzed sales data to identify top-performing products and optimize inventory levels. Helped reduce excess inventory by 15% through timely reorder management.

-Creating SKUs, building Purchase Orders (PO’s), and updating unit buys quantities based on forecasts, and sending PO’s to vendors-Visual Merchandising: Shopping the site and communicating product boosts, reshoots, and any issues to the team-Develop and maintain competitive analysis information for assigned categories/brands-Maintaining and internal filing system for strike offs, lab dips, tech packs, and various other paperwork-Tech Design & Quality Control: Aiding the technical designer by measuring TOP samples and helping in the evaluation of quality control issues.-Samples Management: All aspects ranging from keeping racks organized to helping to return or forward samples on to vendors and preparing for meetings/clinics/photoshoots-Help with sample management, correspondence, PO’s and worksheets, site experience, product development, brand deck creation, and tech design

-Oversee all aspects of sales operations for the ski and bike shop, including sales strategies, inventory management, and customer service.-Recruit, train, and mentor a high-performing sales team, fostering a culture of excellence, teamwork, and customer-centric service.-Maintain strong vendor relationships, negotiate favorable terms, and optimize product selection, resulting in improved margins.-Lead by example in delivering exceptional customer service, resolving complex issues, and ensuring customer satisfaction.-Utilize Point of Sale (POS) systems and sales analytics to track and analyze sales data, identifying opportunities for improvement.-Stay updated on industry trends, new products, and emerging technologies, providing valuable insights to customers and the team.-Provided personalized product recommendations, expert advice, and outstanding customer service to meet and exceed sales goals.-Demonstrated in-depth knowledge of ski and bike equipment, clothing, and accessories, ensuring customers made informed purchasing decisions.-Assisted in visual merchandising and store layout to optimize product presentation and enhance the shopping experience.

• Customer service, interacts with 50+ customers daily • Computerized rental program, Rentmaster• Handles $2,500 cash, checks, and card reader daily• Maintain and manage equipment for the largest Collegiate Outdoor Rental in the U.S.

• Trained in ski, snowboard, skateboard production • Increased social reach through social media• Managed many different small projects while working on a team• Assisted local consumer demo events and promoted events

• Taught or assisted a minimum of 10 activity periods. • Supervised canoeing/kayaking/sailing/SUP on Lake Livingston• Facilitated ropes course (rock wall, zip line, giant swing)• Supervised 12+ children in a twenty-four hour, seven days a week, rustic environment • Represented self with a strong character and moral values to show positive examples for campers (at school and through social media sites such as YouTube, Facebook, and Twitter)