Allison Philips Email & Phone Number

Fairfax, Virginia, United States

• Conceptualized and developed creative copy that adhered to Inova’s brand voice.• Created clear, persuasive, and original copy for digital and print multichannel marketing campaigns: digital ads, emails, social media, web content, video scripts, e-newsletters, and print advertisements.• Developed short and long-form content that incorporated brand messaging targeted to various audiences for system initiatives, service line programs, patient education, and physician communication. Conducted interviews with doctors and other subject matter experts to write articles for Northern Virginia magazine and Inova.com.• Translated technical healthcare information into clear and concise copy.• Managed multiple projects simultaneously ensuring deadlines are met while maintaining high standards for execution, accuracy, and attention to detail.• Collaborated with marketing team members and clients to ensure content aligns with strategy and overall goals.

Arlington, Virginia, United States

Created copy and content for B2C and B2B channels designed to promote American Public University and American Military University under the umbrella of the American Public University System.Accelerated content creation through the use of artificial intelligence – Jasper AI.Ideated and executed content strategy for channels including website, blogs, podcasts, and YouTube videos.Generated social media elements such as Facebook and Twitter posts along with Facebook Ads.Developed targeted blog posts on a range of themes including thought leadership, new program launches, and relevant trends.Wrote copy elements from banners and email campaigns to an e-book and print ads.Utilized Search Engine Optimization (SEO), Google Analytics, Google Search Console, Slack, and WordPress CMS.

Arlington, Virginia, United States

Assisted in the development, implementation, and evaluation of communications plans at an electrical trade association. Developed social media strategy for Facebook, Twitter, LinkedIn, and Instagram. Distributed emails through Higher Logic and Mailchimp.Created an extensive range of content including press releases, email campaigns, social media posts, and website copy. Oversaw implementation of marketing plans. Managed development, distribution, and maintenance of all print and electronic communications including, but not limited to, newsletters, brochures, annual report, e-newsletters, and website.

Arlington Va

Content Consultant at John Snow Inc., a multi-national public health research and consulting firm focused on promoting and improving health in the United States and around the globe.Developed communications strategy for a public health initiative funded by the Bill & Melinda Gates Foundation.Created an extensive range of content materials – case studies, presentations, specialty messaging, reports, social media, and blogs – to reach diverse audiences worldwide.

Washington D.C. Metro Area

Consulted at AARP, a non-profit interest group focused on empowering people as they age to the tune of 38 million members.Concepted and wrote content for multiple marketing channels at Influent50, a full-service marketing agency and a division of AARP Services, Inc., a wholly owned subsidiary of AARP.Created copy for social media including Facebook and Twitter posts along with Facebook Ads. Originated Yahoo and Taboola Native Ads plus Google Search Ads for both AARP and external partners such as Chase and Expedia.Developed email campaigns, direct mail pieces, and other print promotions.

Washington D.C. Metro Area

• Developed compelling marketing communications, proposals, and website content for U.S. government agencies with the goal of enhancing citizen experiences at a federal contractor.• Originated engaging content narratives for Service Design/enhanced user experience projects and synthesizing research data.• Created internal marketing content.• Collaborated with federal clients, Accenture leadership, design teams, and project managers.

Arlington Va

• Generated impactful marketing collateral – both digital and print – for multi-million-dollar marketing campaigns at an information solutions group.• Refined campaign concepts for an extensive range of marketing materials including emails, landing pages, and webinars.• Partnered with Creative and Marketing teams to produce revenue-generating promotions.

Herndon, Va

• Created key product messaging and positioning initiatives for a comprehensive Cloud systems portfolio at a premier hosted solutions provider.• Collaborated closely with web team to originate website content that incorporated best practices for Search Engine Optimization, User Experience, and Content Marketing.• Devised concepts and copy for email campaigns, lead generation materials, proposal templates, video summaries, and much more with Product Marketing, Sales, Account Management, and Engineering.• Managed the development of blog posts and wrote press releases and award submissions.

Herndon, Va

• Generated and managed marketing content across multiple channels including print, digital, and social media especially Facebook, LinkedIn, and Twitter.• Ensured content consistency and state regulatory requirements across all media.• Coordinated with Creative Services and Marketing Managers to develop targeted content.• Invented a tracking system for content updates.• Performed periodic reviews of web properties to ensure accuracy, timeliness and relevance.