-Produced copy across a variety of mediums and for an audience spanning all 50 states, including strategizing promotional copy for both print and digital assets distributed to 800 dealers nationwide as well as composing emails to a database of 100,000 subscribers. -Created highly engaging content for press releases announcing major nationwide initiatives, in addition to generating copy for organic and paid social media posts as well as website product pages.-Developed impactful, eye-catching copy for new product exhibits at the company’s most important showcase, the Consumer Electronics Show, collaborating across the organization to execute the high-priority project.-Performed project management from product conception through shipment to dealers and e-commerce partners across the country, coordinating cross-functionally with Product Planning, Order Management, Sales, Marketing, and Quality Assurance to compile information and resources necessary for successful product launch. -Efficiently regulated a six-week promotional schedule for each new product, including compiling product specifications and images, producing copy, coordinating proper inventory and pricing projections, and communicating full promotional details to an expansive network of dealers. -Exercised sole responsibility for writing and producing an annual product catalog featuring the company’s full product line, executing every detail through to the printing and distribution of the asset to representatives nationwide.

-Developed 1500-word blog articles for optimal SEO value, boosting online rankings through keyword research via Google Analytics and Majestic.-Championed a focus in affiliate linking through the copywriting of blogs aimed at advertising partner companies, forging an untapped revenue stream within the Zing Blog.-Produced content on behalf of associated corporations such as Mint.com and Apartment Therapy, including developing Mint.com’s second most-shared article – at more than 500 shares.-Copyedited and published an average of two to three Zing Blog articles daily on home, finance, and lifestyle topics, deploying SEO campaigns and link-building strategies to improve organic rankings and optimize domain authority.-Leveraged industry expertise to deliver insights regarding the efficacy of content, keyword value of headings, and quality of links in articles produced by a staff of 10 internal and freelance copywriters. -Augmented the efficiency and consistency of publishing, liaising with writers, editors, SEO Manager, and Legal to coordinate timely, quality content development with regularized release times, which bolstered organic performance.-Spearheaded the creation of a Facebook page for the Zing Blog separately from Quicken Loans, which returned exemplary results in regard to organic engagement.-Pioneered the transition to paid media in order to bolster target audience engagement.-Defined and executed social media strategy, including honing the topic, copy, title, image, and timing of both individual and series posts in alignment with the intended audience.