Allison Stumpf Email & Phone Number

Los Angeles Metropolitan Area

Los Angeles, California, United States

Provide regional marketing support and sales partnership throughout several West markets to enhance brand awareness, drive door traffic, and generate incremental sales. Adapt national strategies for local market execution in collaboration with sales, sponsorship, and outreach teams.

Greater Los Angeles Area

• Provided marketing direction in support of sales growth initiatives to assigned franchises within Los Angeles, Phoenix, Tucson and San Diego for a privately held company that owns and operates Carl’s Jr. and Hardee’s.
• Developed and implemented marketing, promotion, media, and sponsorship campaigns to support franchisees for Carl’s Jr. quick service restaurants in Phoenix with 65 locations, Tucson with 18 locations, and San Diego.
• Fostered relationships with franchisees to gain trust and respect as subject matter expert on marketing, promotions, and sponsorships; facilitated conversations between franchisees and potential sponsors.
• Set up and attended reoccurring onsite meetings to help franchisees set sales goals based on region-specific and seasonal factors, and established planned, tracked, and measured results.
• Worked closely with CKE district managers to determine best ways to build brand in community.

Cypress, California

• Oversaw development and implementation of marketing initiatives intended to increase sales and guest counts for 37-unit Acapulco Mexican Restaurant Y Cantina casual dining chain, and maintained previous.
• Worked with field operators to develop local store marketing initiatives to increase sales and guest counts, taking into account specific unit challenges; managed annual budget of $2 million.
• Led development and rollout of limited-time offer promotions and new menu merchandising initiatives.
• Directed all product photo shoots for Acapulco and El Torito Grill, including concept development with product marketing team and onsite management with photographer.
• Managed regional and local direct ad placement, online advertising campaigns, and secondary promotions, including Cinco de Mayo, Sunday Brunch, Kids Eat Free, Margarita Mondays, Crazy Combo Thursdays, and other holidays.

Newport Beach, California

• Developed consumer-focused marketing material to generate awareness and increase sales for one of the largest and most established dining cruise and charter yacht companies in the United States
• Collaborated with director of marketing to evaluate marketing needs, develop strategic plans, and rollout marketing plans for Newport Beach and Marina del Rey ports, with five and three yachts, respectively.
• Provided creative direction to graphic designer and oversaw development of ads, sales pamphlets, and event packets.
• Built sales for private charters, public dining cruises, weddings, and private parties.
• Partnered with sales team to coordinate scheduling and execution of corporate and social events.

Greater Los Angeles Area

• Hired as intern to support marketing initiatives, and promoted to full-time role following graduation at a premier event and grassroots marketing organization dedicated to the student-athlete.
• Developed content for Student Sports Magazine (subscription-based publication covering all high school sports), including conducting interviews with promising student athletes and writing articles for monthly.
• Supported marketing and event tasks for Nike Football Training Camps, Elite 11, Area Code Baseball, and other events.