Allison Abernethy Email & Phone Number

Surrey, BC

• Manages the marketing strategies, plans and activities to drive MNP brand awareness and positioning in the region, in order to support client retention, targeted pursuit plans and referrals.
• Develops and leads the implementation of all office, client group and service-specific marketing strategies, programs and activities.
• Develops annual regional marketing plans, taking into account the competitive environment, MNPs market share and brand positioning, current and future marketing and… Show more Manages the marketing strategies, plans.
• Develops annual regional marketing plans, taking into account the competitive environment, MNPs market share and brand positioning, current and future marketing and industry trends, and economic indicators.
• Measures and reports on the impact of marketing activities; analyzes results and optimizes plans and programs accordingly.
• Builds strategic alliances and fosters marketing relationships with key stakeholders in the external marketplace including regional influencers, media and the local business community. Show less

Vancouver, Canada Area

• Planned, developed and implemented member contact programs to support the organization's strategic direction and business objectives, ensuring each program was tailored to the needs of the member and delivered a.
• Planned programs in conjunction with the priorities of the member contact plan, considering impacts to resourcing for both executing a program and supporting subsequent member response;
• Developed comprehensive marketing strategies using… Show more Planned, developed and implemented member contact programs to support the organization's strategic direction and business objectives, ensuring each program.
• Developed comprehensive marketing strategies using channel best practices;
• Strategically modified project plans to address roadblocks, timing and budgetary constraints;
• Worked with data team to translate program business requirements into data criteria. Show less

North Vancouver, BC

• Managed the strategic program planning, implementation and execution of global digital initiatives, with particular focus on acquisition, retention and nurture streams, and driving eComm sales. Oversaw the mix of.
• Set strategic business direction and KPIs to achieve business goals, campaign objectives and customer needs;
• Developed and optimized communications schedule through the customer lifecycle;
• Managed the… Show more Managed the strategic program planning, implementation and execution of global digital initiatives, with particular focus on acquisition, retention and nurture streams, and driving eComm sales..
• Managed the departmental budget, from planning and forecasting, through to reconciling actuals and regular reporting;
• Measured program performance through a variety of analytics and reporting tools in order to provide recommendations for program optimization. Show less

Vancouver, BC

• Key account services role on Canadian grocery store chain account, primarily for guiding and building the marketing strategy to promote the client’s newly-launched loyalty card program.
• Developed and executed client marketing activities including email, direct mail, print, POS and OOH;
• Primary client contact, from middle management to vice-president level of client organization, to ensure prioritization of client projects and needs were met;
• Managed account budget through… Show more Key account services role on Canadian grocery store chain account, primarily for guiding and building the marketing strategy to promote the client’s newly-launched loyalty card.
• Managed account budget through forecasting, budget management, and reporting to ensure client projects were completed on budget and account profitability was realized. Show less

Vancouver, BC

• Managed customer relationship marketing programs across numerous Intrawest Resorts, with particular focus on direct mail and email marketing. Developed strategic recommendations to create innovative, effective CRM.
• Provided inputs into the appropriate targeting and segmentation strategies for CRM programs, including identifying profitable target markets for the purposes of increasing year-over-year… Show more Managed customer.
• Provided inputs into the appropriate targeting and segmentation strategies for CRM programs, including identifying profitable target markets for the purposes of increasing year-over-year ROI;
• Monitored and regularly tracked, analyzed and reported CRM program results in order to report on the effectiveness of targeting and segmentation strategies;
• Led and coached team of four program coordinators in the successful execution of CRM programs. Show less

Vancouver, BC

• Key leadership role on an international financial services account. Responsible for the development and execution of client marketing activities with a focus on direct marketing and advertising tactics using print.
• Managed the project across all teams, bridging role between planners, creative, and account managers and executives, ensuring that deadlines and targets were met;
• Led and coached team of three account services members in the… Show more Key leadership role on an international financial services account. Responsible for the development and execution of client marketing activities.
• Led and coached team of three account services members in the exceptional servicing of the client’s projects and needs;
• Oversaw account budget through forecasting, budget management, and reporting to ensure client projects were completed on budget and account profitability was realized. Show less

Richmond, BC

• Managed marketing activities for marketing solutions provider/commercial printer, with particular focus on the company’s direct marketing initiatives. Directed industry-based B2B direct marketing strategy, including.
• Managed creation and production of all direct mail components and corporate marketing materials, including Annual Report, print advertisements and sales… Show more Managed marketing activities for marketing solutions.
• Managed creation and production of all direct mail components and corporate marketing materials, including Annual Report, print advertisements and sales collateral;
• Launched new product line that achieved sales on target for first year. Responsible for all aspects of launch, including strategy development, competitive analysis, product positioning and development, and all aspects.

Vancouver, BC

• Coordinated advertising, direct marketing and promotional projects for leading worldwide coffee company. Other clients included telecommunications, government agency, and not-for-profit accounts.
• Developed and executed marketing campaigns and promotional programs for clients;
• Drafted proposals and negotiated with partners on behalf of client to secure valuable promotional programs.

Vancouver, Canada Area

• Developed and coordinated corporate communications initiatives for leading international commercial real estate company.
• Copywriting for corporate communications collateral (newsletter articles, brochures, presentations, and intranet site content);
• Event planning for a variety of corporate functions;
• Managed outsourcing of all collateral materials;
• Developed, designed and managed maintenance of corporate intranet site;
• Executive support to vice president.

Bachelor Of Arts (B.A.), History

Marketing Communication Certificate Program

Direct Marketing Certificate Program