Allison Baumann Email & Phone Number

Atlanta, Georgia, United States

New York, New York, United States

• Strategically led the complete creative process for social media content calendars across diverse industries, including beauty, real estate, and the medical field
• Managed and optimized cross-functional teams such as internal creative, copywriters, proofreaders, and external agencies to curate and optimize content across a spectrum of social media platforms including Instagram.
• Led a high-performing team for daily social community management… Show more
• Led a high-performing team for daily social community management, orchestrating multi-platform engagement strategies to cultivate authentic organic growth for brands
• Analyzed monthly reports for brands, providing insights and recommendations to ensure future content success Show less

Atlanta, Georgia

• Strategically planned client rebrands and renames for banks and credit unions from ideation to post-launch
• Managed client’s advertising, marketing, user-experience, and branded design initiatives across print and digital channels for integration
• Accountable for building and maintaining strong long-term client relationships
• Collaborated with the creative and strategy departments to develop creative briefs and client presentations
• Partnered with the design team to bring the… Show more
• Partnered with the design team to bring the advertising strategy to life Show less

Greater Atlanta Area

• Planned strategic campaigns regarding customer acquisition for world’s largest hotel loyalty program that includes over 5,000 hotels
• Worked integrally with account team to ensure all global digital art client expectations are exceeded for quarterly campaigns
• Responsible for maintaining IHG's internal website, Source, to keep front desk employees updated globally on everything from IHG Rewards Club points distribution to new hotel information
• Managed IHG's employee incentive… Show more
• Managed IHG's employee incentive program, Enroll for Rewards, with account team
• Executed numerous digital projects simultaneously from commencement to completion including maintaining client's yearly budgets

Greater Atlanta Area

• Based in-house at InterContinental Hotels Group (IHG) headquarters for 2 years to manage client’s print or digital creative needs and full production process for 12 hotel brands such as Holiday Inn, Holiday Inn.
• Managed quarterly execution and redesign of the co-branded Chase and IHG Rewards Club member credit card direct mail piece trifold
• Enhanced client relationships to grow current and new business and focused on brand stewardship for… Show more
• Enhanced client relationships to grow current and new business and focused on brand stewardship for IHG's creative guidelines
• Delivered creative needs on-time from static banner ads and HTML5 digital banners to printed elevator door wraps and trade magazine full-page print ads
• Estimated and scoped every new project including the development of suitable timelines based off of staff plans and rate cards Show less

Greater Atlanta Area

• Responsible for the social media strategy and overall consistent messaging for all of Lighthouse’s social media channels
• Managed the creative redesign for Graphic Packaging International’s public website including imagery and infographics
• Spearheaded the social media launch of Lighthouse’s Facebook, Twitter, LinkedIn, Instagram & Pinterest accounts
• Directed and planned every internal event for Lighthouse such as Thanksgiving and Christmas 2013

Greater Atlanta Area

• Successfully estimated and managed all digital projects from conception to completion for every interactive client account
• Accountable for the interactive content management of DS Waters of America’s websites and Athena Warrior events
• Developed and maintained all interactive timelines to ensure the completion of projects on schedule and on budget
• Effectively led digital team from strategy to execution in delivering websites, emails, SMS messages and landing pages

Greater Atlanta Area

• Managed execution of The Home Depot’s visual merchandising and in-store signage through supervision of strategic design and production of promotional materials to increase in-store awareness and sales of products
• Directed $8 million dollar completion of The Home Depot’s Merchandising Action Planner (MAP) program, that includes conceptualizing every end cap bay across the U.S., Guam and Puerto Rico
• Responsible for the planning and execution of The Home Depot’s events and in-store… Show more
• Responsible for the planning and execution of The Home Depot’s events and in-store promotions for all 2,248 stores
• Supervised and coordinated all deliverables for off-shelf merchandising (OSM) signage with very rapid turnarounds
• Planned and implemented POP displays for annual sales events; Father’s Day, 4th of July, Labor Day and Holiday 2012

Lawrenceville, Georgia

• Conceptualized and developed marketing campaigns and data-driven advertising for leisure, travel, pharmaceutical, health and beauty brands
• Created high-level strategic marketing plans for Cetaphil - Galderma Laboratories in the U.S. and Canada
• Produced concepts and tactics for leisure clients including Marriott & Renaissance Caribbean Resorts & Mexico Hotels
• Managed interactive and CRM programs, websites, social media, SEO and multi-faceted display B2B campaigns, with strong… Show more
• Managed interactive and CRM programs, websites, social media, SEO and multi-faceted display B2B campaigns, with strong attention to detail for leisure, travel agent and meeting planner databases
• Built SEM campaign analysis reports that included top performing keywords and ad categories

Tuscaloosa, Alabama Area

• Collaborated with teams on various projects during MA program; gained valuable experience in group dynamics
• Conducted quantitative and qualitative research through surveys of my own design; completed research training with library professionals on conducting extensive, useful secondary research, data collection, and.
• Honed communication skills on a results-driven, managerial level that examined the creative and business aspects of advertising, marketing, and PR in… Show more
• Honed communication skills on a results-driven, managerial level that examined the creative and business aspects of advertising, marketing, and PR in today’s fast-paced, digital world
• Created individual advertising campaign for Tuscaloosa’s Holy Spirit Catholic Regional School to boost enrollmentThe master of arts programs in advertising and public relations focus on prevailing communication.

Tuscaloosa, Alabama Area

• Produced an integrated advertising campaign to support literacy for the state of Alabama
• Recruited 700+ volunteers and successfully tutored 600+ functionally illiterate children and adults
• Utilized Facebook, Twitter and blogs as digital promotional tools to build a network of interactive peers
• Wrote press releases, feature stories and brochures promoting literacy in West Alabama
• Produced a Public Service Announcement broadcast for the literacy movement featuring Alabama… Show more
• Produced a Public Service Announcement broadcast for the literacy movement featuring Alabama football playerswww.LITE.ua.edu Show less

Orlando, Florida Area

• Contributed and assisted in the day-to-day deliverables for radio advertising across the U.S.
• Created 30 and 60-second radio spots promoting retail auto sales for Kia dealerships coast-to-coast
• Interpreted rankers, market research, as well as Nielsen and Arbitron data
• Negotiated media rates with radio stations, supervisors and account executives

Greater Atlanta Area

• Assisted customers in the creation of customized announcements and stationery
• Designed and wrote copy for personalized invitations, stationery and presentations for customers
• Responsible for achieving sales goals, customer satisfaction objectives and following store operations
• Printed unique, highly-stylized pieces using lithography, thermography and engraving techniques for both individual and business clients

Master Of Arts, Advertising And Public Relations

Activities and Societies: Literacy is the Edge (LITE) - Social Media Coordinator

Bachelor Of Arts, Major In Advertising & Minor In Communication

Activities and Societies: Member of the Advertising Federation

Education record