Allison Baumann Email & Phone Number

Atlanta, Georgia, United States

New York, New York, United States

• Strategically led the complete creative process for social media content calendars across diverse industries, including beauty, real estate, and the medical field• Managed and optimized cross-functional teams such as internal creative, copywriters, proofreaders, and external agencies to curate and optimize content across a spectrum of social media platforms including Instagram, Facebook, TikTok, LinkedIn, and Twitter • Led a high-performing team for daily social community management… Show more • Strategically led the complete creative process for social media content calendars across diverse industries, including beauty, real estate, and the medical field• Managed and optimized cross-functional teams such as internal creative, copywriters, proofreaders, and external agencies to curate and optimize content across a spectrum of social media platforms including Instagram, Facebook, TikTok, LinkedIn, and Twitter • Led a high-performing team for daily social community management, orchestrating multi-platform engagement strategies to cultivate authentic organic growth for brands• Analyzed monthly reports for brands, providing insights and recommendations to ensure future content success Show less

Atlanta, Georgia

• Strategically planned client rebrands and renames for banks and credit unions from ideation to post-launch• Managed client’s advertising, marketing, user-experience, and branded design initiatives across print and digital channels for integration• Accountable for building and maintaining strong long-term client relationships• Collaborated with the creative and strategy departments to develop creative briefs and client presentations• Partnered with the design team to bring the… Show more • Strategically planned client rebrands and renames for banks and credit unions from ideation to post-launch• Managed client’s advertising, marketing, user-experience, and branded design initiatives across print and digital channels for integration• Accountable for building and maintaining strong long-term client relationships• Collaborated with the creative and strategy departments to develop creative briefs and client presentations• Partnered with the design team to bring the advertising strategy to life Show less

Greater Atlanta Area

• Planned strategic campaigns regarding customer acquisition for world’s largest hotel loyalty program that includes over 5,000 hotels• Worked integrally with account team to ensure all global digital art client expectations are exceeded for quarterly campaigns• Responsible for maintaining IHG's internal website, Source, to keep front desk employees updated globally on everything from IHG Rewards Club points distribution to new hotel information• Managed IHG's employee incentive… Show more • Planned strategic campaigns regarding customer acquisition for world’s largest hotel loyalty program that includes over 5,000 hotels• Worked integrally with account team to ensure all global digital art client expectations are exceeded for quarterly campaigns• Responsible for maintaining IHG's internal website, Source, to keep front desk employees updated globally on everything from IHG Rewards Club points distribution to new hotel information• Managed IHG's employee incentive program, Enroll for Rewards, with account team• Executed numerous digital projects simultaneously from commencement to completion including maintaining client's yearly budgets • Developed focused briefs and SOWs for all individual projects and campaigns including staff plans and out-of-pocket stock photography and production estimates Show less

Greater Atlanta Area

• Based in-house at InterContinental Hotels Group (IHG) headquarters for 2 years to manage client’s print or digital creative needs and full production process for 12 hotel brands such as Holiday Inn, Holiday Inn Express, InterContinental, and Crowne Plaza • Managed quarterly execution and redesign of the co-branded Chase and IHG Rewards Club member credit card direct mail piece trifold• Enhanced client relationships to grow current and new business and focused on brand stewardship for… Show more • Based in-house at InterContinental Hotels Group (IHG) headquarters for 2 years to manage client’s print or digital creative needs and full production process for 12 hotel brands such as Holiday Inn, Holiday Inn Express, InterContinental, and Crowne Plaza • Managed quarterly execution and redesign of the co-branded Chase and IHG Rewards Club member credit card direct mail piece trifold• Enhanced client relationships to grow current and new business and focused on brand stewardship for IHG's creative guidelines • Delivered creative needs on-time from static banner ads and HTML5 digital banners to printed elevator door wraps and trade magazine full-page print ads• Estimated and scoped every new project including the development of suitable timelines based off of staff plans and rate cards Show less

Greater Atlanta Area

• Responsible for the social media strategy and overall consistent messaging for all of Lighthouse’s social media channels• Managed the creative redesign for Graphic Packaging International’s public website including imagery and infographics• Spearheaded the social media launch of Lighthouse’s Facebook, Twitter, LinkedIn, Instagram & Pinterest accounts• Directed and planned every internal event for Lighthouse such as Thanksgiving and Christmas 2013

Greater Atlanta Area

• Successfully estimated and managed all digital projects from conception to completion for every interactive client account• Accountable for the interactive content management of DS Waters of America’s websites and Athena Warrior events• Developed and maintained all interactive timelines to ensure the completion of projects on schedule and on budget• Effectively led digital team from strategy to execution in delivering websites, emails, SMS messages and landing pages

Greater Atlanta Area

• Managed execution of The Home Depot’s visual merchandising and in-store signage through supervision of strategic design and production of promotional materials to increase in-store awareness and sales of products• Directed $8 million dollar completion of The Home Depot’s Merchandising Action Planner (MAP) program, that includes conceptualizing every end cap bay across the U.S., Guam and Puerto Rico• Responsible for the planning and execution of The Home Depot’s events and in-store… Show more • Managed execution of The Home Depot’s visual merchandising and in-store signage through supervision of strategic design and production of promotional materials to increase in-store awareness and sales of products• Directed $8 million dollar completion of The Home Depot’s Merchandising Action Planner (MAP) program, that includes conceptualizing every end cap bay across the U.S., Guam and Puerto Rico• Responsible for the planning and execution of The Home Depot’s events and in-store promotions for all 2,248 stores• Supervised and coordinated all deliverables for off-shelf merchandising (OSM) signage with very rapid turnarounds• Planned and implemented POP displays for annual sales events; Father’s Day, 4th of July, Labor Day and Holiday 2012 • Coordinated and organized art review approval process for all promotional and event signage• Spearheaded an innovative plan process for MAP to accelerate correct delivery and placement of visual merchandising• Facilitated design of a 20-store digital signage roll-out for the first time in The Home Depot history Show less

Lawrenceville, Georgia

• Conceptualized and developed marketing campaigns and data-driven advertising for leisure, travel, pharmaceutical, health and beauty brands• Created high-level strategic marketing plans for Cetaphil - Galderma Laboratories in the U.S. and Canada• Produced concepts and tactics for leisure clients including Marriott & Renaissance Caribbean Resorts & Mexico Hotels• Managed interactive and CRM programs, websites, social media, SEO and multi-faceted display B2B campaigns, with strong… Show more • Conceptualized and developed marketing campaigns and data-driven advertising for leisure, travel, pharmaceutical, health and beauty brands• Created high-level strategic marketing plans for Cetaphil - Galderma Laboratories in the U.S. and Canada• Produced concepts and tactics for leisure clients including Marriott & Renaissance Caribbean Resorts & Mexico Hotels• Managed interactive and CRM programs, websites, social media, SEO and multi-faceted display B2B campaigns, with strong attention to detail for leisure, travel agent and meeting planner databases• Built SEM campaign analysis reports that included top performing keywords and ad categories• Designed programs for blogger outreach, coupon sharing and education for the launch of new skin care product lines Show less

Tuscaloosa, Alabama Area

• Collaborated with teams on various projects during MA program; gained valuable experience in group dynamics• Conducted quantitative and qualitative research through surveys of my own design; completed research training with library professionals on conducting extensive, useful secondary research, data collection, and organization• Honed communication skills on a results-driven, managerial level that examined the creative and business aspects of advertising, marketing, and PR in… Show more • Collaborated with teams on various projects during MA program; gained valuable experience in group dynamics• Conducted quantitative and qualitative research through surveys of my own design; completed research training with library professionals on conducting extensive, useful secondary research, data collection, and organization• Honed communication skills on a results-driven, managerial level that examined the creative and business aspects of advertising, marketing, and PR in today’s fast-paced, digital world• Created individual advertising campaign for Tuscaloosa’s Holy Spirit Catholic Regional School to boost enrollmentThe master of arts programs in advertising and public relations focus on prevailing communication theories, current research findings, and advanced practical techniques. The faculty seeks to educate highly competent, focused students who will be recognized for their leadership qualities: the ability to discern issues both in the practice of their profession and in their role in society; the ability to develop and execute successful communication programs; and the ability to lead others effectively. Show less

Tuscaloosa, Alabama Area

• Produced an integrated advertising campaign to support literacy for the state of Alabama• Recruited 700+ volunteers and successfully tutored 600+ functionally illiterate children and adults• Utilized Facebook, Twitter and blogs as digital promotional tools to build a network of interactive peers• Wrote press releases, feature stories and brochures promoting literacy in West Alabama• Produced a Public Service Announcement broadcast for the literacy movement featuring Alabama… Show more • Produced an integrated advertising campaign to support literacy for the state of Alabama• Recruited 700+ volunteers and successfully tutored 600+ functionally illiterate children and adults• Utilized Facebook, Twitter and blogs as digital promotional tools to build a network of interactive peers• Wrote press releases, feature stories and brochures promoting literacy in West Alabama• Produced a Public Service Announcement broadcast for the literacy movement featuring Alabama football playerswww.LITE.ua.edu Show less

Orlando, Florida Area

• Contributed and assisted in the day-to-day deliverables for radio advertising across the U.S. • Created 30 and 60-second radio spots promoting retail auto sales for Kia dealerships coast-to-coast• Interpreted rankers, market research, as well as Nielsen and Arbitron data• Negotiated media rates with radio stations, supervisors and account executives

Greater Atlanta Area

• Assisted customers in the creation of customized announcements and stationery• Designed and wrote copy for personalized invitations, stationery and presentations for customers• Responsible for achieving sales goals, customer satisfaction objectives and following store operations• Printed unique, highly-stylized pieces using lithography, thermography and engraving techniques for both individual and business clients

Master Of Arts, Advertising And Public Relations

Activities and Societies: Literacy is the Edge (LITE) - Social Media Coordinator

Bachelor Of Arts, Major In Advertising & Minor In Communication

Activities and Societies: Member of the Advertising Federation

Education record