I work with business owners, marketing directors and their advertising agencies to create well thought out advertising campaigns that combine advertising in Our State Magazine as well as our array of digital opportunities. Some of my customers target our entire circulation of 220,000+ - while others choose to segment our readership regionally. Some combine both approaches.

At Douglas Displays, we assist Ad Agencies, Marketing Directors and Business Owners with their Out of Home (OOH) campaigns Utilizing Douglas Displays’ 100+ combined years of industry and market knowledge as well as our vendor relationships. Our clients count on our expertise and ability to locate, propose and execute effective OOH advertising campaigns. Our partnership enables them to conserve resources while saving time and money in payroll and travel expense. In addition to providing media recommendations and unique ideas, Douglas' clients love that we consolidate communications and provide customized billing and invoicing. In today’s business environment outsourcing an OOH campaign simply makes sense.

Volunteer

Provided Research, Negotiation and Purchasing of a complete array of Out of Home Media formats for businesses and organizations. Media formats included Billboards, Ads on Buses, Fully Wrapped Buses and Mobile Media, Ads on Gas Pumps, Ads on Mall and Shopping Center Directories (North Carolina Mall Network), Ads in Restrooms, On Screen Advertising in Theaters and Ads in other Public Venues like Coliseums and Event CentersClient categories included Colleges and Universities, Banks and Credit Unions, NC Department of Agriculture programs, North Carolina Department of Transportation, North Carolina Department of Tourism

Traveled State of North Carolina representing Tourism Development Authorities in the sale of advertising into and the development of their Official Visitors Guides. Doubled the amount of revenue in Wilmington and NC's Cape Fear Coast Visitors Guide. Successfully sold advertising in The ACC Basketball Tournament and ACC Football Championship Souvenir Programs and in our company's Greensboro Winston-Salem and HIgh Point In Room Hotel Book product, Triad Adventures.

Represented 6 radio station cluster. Worked closely with Rep Firm Management and Account Executives to develop macro and account specific pricing strategies that maximized cluster share and advertising results.

Developed and set in place a sales strategy to overachieve the market share goal for our 6 station market cluster. Managed the sales process with our team of national sales representatives. Negotiated annual contracts with the cluster's largest advertisers.

Turned the Yellow Pages in to a solid billing account list.