Updated plans and follow led brand obligations to negotiate the requirements of digital and linear sales with vendorsCollaborated with the Planning team to gain insight to objectives, KPIs, strategies, and audiences to ensure tactical buys delivered against guaranteed goals

Analyzed large data files to maintain media partnerships, reconciled linear discrepancies, organized inventory, and tracked delivery across 15 brands using The Donovan System Spearheaded digital campaigns using Tactical Workflow, Prisma, DoubleClick Campaign Manager, and The Trade Desk to present the brands to consumersUpdated quarterly flighting for all brands and created digital and linear specification sheets to communicate the requirements of a sale to vendors

Grow the marketing department by identifying revenue opportunities with existing and new clienteleOversee social media campaigns such as 'Student Empowerment' and 'Digital in Real Life', to promote #ICANHELP's vision and mission statementCreate social media ad campaigns to expand our market and drive interest and salesIdentify short-term and long-term scheduling including the development of an annual marketing budget, and other financial considerationsUnderstand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team

Created event proposals by working with other employeesAttended and hosted monthly virtual eventsDelegated tasks to fluently plan each eventMaintaind partner relationships

Created Instagram accounts for three retail locations reaching a total of 3.2K followers

Served customers by answering their questions using knowledge of inventory and recorded transactions through point of sale retail system to fully satisfy their needs and maximize sales

Created and implemented social media promotional campaigns to enhance the firm’s image and reputation and obtain new clientsDeveloped targeted advertising campaigns with partner companies to increase brand awareness within those companies

Assisted customers with their game needs to ensure a fun experience