Allison Bick Email and Phone Number
Marketing operations professional with 15+ years of experience, I have successfully led complex projects and cross-functional teams, driving operational change in fast-paced, industry-leading companies. A proven track record of managing budgets, developing processes, and coordinating the completion of strategic initiatives.Marketing Operations | Project ManagementEmail: bick.allison@gmail.comSkilled in marketing automation, project and program management, technology oversight, and cross-functional collaboration, with a focus on optimizing processes, driving growth, ensuring compliance, and enhancing data management for impactful campaign operations. Works closely with cross-functional partners, stakeholders, vendors, and team members completing projects and aligning goals while managing meetings, presenters, deadlines, and prioritiesDedicated to supporting Senior Leadership in navigating and executing the organization's strategic priorities Utilizes critical thinking and thrives in anticipating and overcoming roadblocks, ensuring seamless progress towards our collective goals. With a holistic understanding of the organization and its priorities, continuously seek out opportunities to offer insightful recommendations and innovative solutions that drive sustainable growth and success. CORE COMPETENCIES:* Campaign Operations • Project | Program Management • Team Leadership & Collaboration • Process Improvement • Technology Management • Problem-solving • Data-Driven Decision Making • Communication ACCOMPLISHMENTS:~ Initiated and led a transformative overhaul of apparel benefits delivery processes for new products. Orchestrated cross-functional data gathering, devised a strategic plan, and secured leadership buy-in. Collaborated with Product, Data, and IT teams to implement revolutionary changes in data presentation and seasonal delivery methods. ~ Led the development and launch of an integrated tool for organization-wide marketing plan construction, monitoring, and management. Consolidated disparate tools into a single platform, optimizing efficiency. Spearheaded training and onboarding efforts across diverse teams for seamless integration. ~ Developed a project tracking tool enabling cross-functional teams to provide real-time updates for Senior Leadership assessment. Designed to enhance agility and decision-making, the tool allowed for quick evaluation of priorities for the VP's strategic focus.Please contact me at 503-358-4233 for any Operational or Project management opportunities.
Wine Institute
View- Website:
- wineinstitute.org
- Employees:
- 68
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Creative Campaign Project Manager And ProducerWine InstitutePortland, Or, Us
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Creative Campaign Project Manager/ProducerWine Institute Aug 2024 - PresentPortland, Oregon, United StatesAn advocacy group for the California Wine industry that works to ensure favorable policy environment so wineries can focus on what they do best: produce world-class wines. They also market California wines internationally. Project managing and producing the creative development of a Branding campaign for the Wine Institute. Managing the budget, timelines, and creative executions. Partnering when needed with internal Wine Institute teammates and ensuring all work is completed on time, on budget, and is resized and shipped per media requirements.*Hiring and negotiating rates with outside vendors such as Website Design, Designers, Video editing, sound design, etc.*Manage creative budget and contract agreements, invoices for all vendor payments.*Coordinate timelines, working with creatives, and vendors in development of work.*Develop an Airtable base to manage, projects, tasks, timelines, budget, vendor details, etc.*Work closely with Wine Institute Marketing Vice President and Strategist on project requirements, timelines and multi-layered approval process, legal considerations, etc. *Gather usage rights on footage for videos.*Coordinate creative and client meetings, brainstorms, and touch bases.*Ensure legal requirements are met.*Work with Wine Institute partner companies to ensure their creative needs are developed, approved, and available for use.
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Director, Markeing OperationsAriat International Jun 2021 - Oct 2023San Leandro, California, United StatesLeading footwear and apparel company for English and Western riders and gear for construction, electrical, hospital, and factory workers.Orchestrated transformative changes within the marketing team, implementing innovative processes, and tools, and fostering cross-functional collaboration across Global and International teams. Managed the product copy team, bringing new processes, tools, cross-functional organization, and communication to the Global and International teams* Managed and led copy creative team in efforts to deliver new product benefits details, enhancing clarity and timeliness of information shared across teams and global partners.* Pioneered a paradigm shift in delivering key apparel benefits for new products throughout the organization. Leveraging insights from partner teams, formulated a strategic plan, successfully advocated for its adoption at the leadership level, and spearheaded collaborative efforts with Product Development Team. * Conceptualized, presented, and brought to fruition a cutting-edge tool for comprehensive management of marketing plans, product copy, and legal intricacies. This initiative streamlined operations by consolidating multiple tools into a singular platform, accompanied by comprehensive training and onboarding programs across various teams.* Formulated a streamlined GTM year-long timeline and procedural framework for key deliverables, ensuring efficient communication and collaboration with internal and external stakeholders.*Collaborated with Marketing, UX, and eComm teams on the implementation of updates to ariat.com resulting in better consumer experiences and feedback. * Managed team meeting topics and coordinated agendas with presenters and leadership.* Lead key competitor research to determine how to understand the prioritization of similar key product benefits across product categories on .com. Presented findings resulting in changes on ariat.com that support increases in consumer conversion. -
Director, Digital Operations, Consumer Direct MarketingNike Sep 2017 - Mar 2021Beaverton, Oregon, United StatesDirected and optimized the operations and project management teams across six Consumer Direct Marketing divisions, fostering cohesive workflows, enhancing communication channels, and maximizing the efficiency of tools and resources.* Managed and mentored team, fostering growth, managing reviews, addressing opportunities, and acknowledging great work.* Lead cross-functional seasonal creative development and distribution of a product toolkit for key styles to support Geo marketing needs.* Utilized Airtable and Smartsheet to manage product, creative, and project timelines, enhancing collaboration and creating process efficiencies across teams.* Crafted a comprehensive project tracking tool to streamline communication and enhance visibility for our cross-functional team, enabling Senior Leadership to swiftly assess priorities and allocate resources effectively.* Established monthly and quarterly creative briefing protocols in collaboration with the Creative team, ensuring alignment with strategic objectives. Implemented a tiered structure based on project complexity and creative requirements, simplifying planning and resource allocation.* Coordinated agenda and ran meetings for all of CDM VP’s cross-functional and internal meetings.* Developed and coordinated a monthly Newsletter of all the work of CDM with links to key documents for cross-functional internal and geo partners. This resulted in easy access to important documents and kept all partners informed and a part of the team. -
Integrated Retail Marketing - Channel Operations Sr. ManagerNike Jul 2016 - Sep 2018Beaverton, OrInstituted streamlined processes for the newly formed Digital Team responsible for managing marketing activities across Nike-owned channels and apps, including SNKRS, Nike Training Club, and Nike Running Club, aimed at catalyzing growth across all channels.* Strategically managed budgets across five digital teams, ensuring adherence to financial allocations and alignment with strategic priorities. Aligning with multiple budget owners.* Spearheaded the development of processes and alignment initiatives within the newly established digital channel team and digital marketing teams. Identified opportunities to harmonize the efforts of these two entities in line with leadership directives.* Directed project management of asset creation for key styles, orchestrating collaboration with creative, and global partners for seamless distribution to end-users.* Partnered with Procurement when exploring new vendors, onboarding requirements, NDA's, and ensuring we were following company guidelines.
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Digital Project Manager - Special Projects And Nike Women'S - Digital Brand MarketingNike, Inc. Jan 2014 - Jul 2016Beaverton, Oregon, United StatesCollaborated closely with Digital Marketing Directors on multifaceted projects, contributing to the entire spectrum of marketing priorities from strategy formulation and brief creation to the nuanced process of creative development.* Initiated and guided the onboarding process for an external agency entrusted with creative development responsibilities. Collaborated closely with the agency to devise a comprehensive seasonal workflow, spanning from creative briefing to campaign launch, encompassing key touch points, approvals and alignment with Senior Leadership.* Oversaw the digital creative development for high-profile projects such as the Olympics and Women's World Cup. Collaborated closely with lead brand and creative teams to ensure that digital requirements were meticulously integrated and successfully executed from conception to launch.* Led digital operations and creative development for the Rio Olympics, collaborating across teams and legal partners to deliver compelling digital content ensuring delivery for all timely messages throughout the games. * Drove seasonal creative, working closely with all teams inclusive of Digital Gift Cards in getting final designs and ensuring uploaded on the site and marketed accordingly.
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Digital Producer, Nike Sportswear, Global Digital CommerceNike Feb 2009 - Jan 2014Beaverton, OrLed the end-to-end production of all creative assets and seasonal narratives showcased on pivotal landing pages for Nikesportswear.com and nike.com. This involved conceptualizing, designing, and curating compelling copy and visuals tailored to engage and resonate with the target audience, while staying true to the brand's identity and messaging.
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Account SupervisorWieden + Kennedy Sep 2006 - Aug 2008Portland, Oregon, United StatesKey contact for all client communication. Worked closely with strategic and creative partners. Managed all budgets and creative development. Owner of all consumer facing advertising for clients such as Starbucks and Nike.
Allison Bick Education Details
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Radio, Television, And Digital Communication
Frequently Asked Questions about Allison Bick
What company does Allison Bick work for?
Allison Bick works for Wine Institute
What is Allison Bick's role at the current company?
Allison Bick's current role is Creative Campaign Project Manager and Producer.
What schools did Allison Bick attend?
Allison Bick attended University Of Oregon.
Who are Allison Bick's colleagues?
Allison Bick's colleagues are Bill Cooper, Farkas Csaba, Lea Bussard, Hunter Limbaugh, Annie Bones, Bijan Madani, Ray Chadwick.
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Alison Bick
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Alison Bick
United Kingdom -
1wk.com
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