Allison Bradley, Mba Email & Phone Number

New York, NY, US

New York, New York, United States

• Inherent Biosciences is pioneering a new category of diagnostics and therapeutics that leverage epigenetics, biology's inherent mechanism for gene regulation, to radically transform how we diagnose and treat complex.
• GTM: Develop and execute go-to-market strategy including customer discovery and product-market fit iteration for emerging technology in male fertility diagnostic testing.
• STRATEGY: Translate business priorities into marketing strategy across SEO, social media, training videos, sales enablement materials, and product white paper.
• BRANDING: Spearhead brand development initiatives by leading competitive analysis, defining positioning statement and visual identity, and developing value-based messaging.
• INSIGHTS: Provide insights and recommendations by increasing visibility into user touch points, behaviors, and key metrics using Google Analytics.

Brooklyn, NY

• The Center for Urban Science + Progress is an interdisciplinary research center housed at the NYU Tandon School of Engineering. Its research and academic programming focus on using data science, machine learning, AI.
• GROWTH: Drive growth in applications for graduate-level data science programs by producing strategic content for website, social media, email, and paid digital campaigns.
• USER EXPERIENCE: Lead integration of center's website into NYU Tandon's website by developing new site architecture, wireframes, project timeline, and executing.
• PRODUCT MESSAGING: Decipher target segments for 3 graduate-level data science programs and train recruiting and communications teams on differentiated messaging.
• PARTNERSHIPS: Launch industry partnership program by defining program structure and value proposition, building deck and supporting collateral, and acquiring new partners.
• REPORTING: Create frameworks to track KPIs across all digital touchpoints using GA4, Hootsuite, and Slate, and report recommendations to stakeholders.

Greater New York City Area

• The Office of Marketing Communications is NYU’s in-house creative agency that provides the University with a wide range of conventional and digital marketing communication services.
• CLIENT RELATIONS: Achieved client growth goals by overseeing paid digital campaigns through external agency and managing 35+ annual publications and digital assets.
• BRANDING: Led NYU Pipeline brand strategy development by performing competitive analysis, interviewing focus groups, and facilitating creative exercises with cross-functional teams.
• PROJECT MANAGEMENT: Produced 20+ Commencement collateral pieces annually and transitioned to virtual ceremony by transforming print magazine into a digital experience, developing social media assets, and coordinating.

Greater New York City Area

• Planned, managed and optimized ad campaigns across digital media, radio, print, and out-of-home advertising for higher education, retail, CPG, and hospitality clients.Clients included:
• Fordham University: Professional & Continuing Studies, Summer Sessions
• Sarah Lawrence College: Graduate and Undergraduate Admissions
• Windham Mountain Resort
• Stew Leonard's Grocery
• B&H

Greater New York City Area

• Clients included:
• B&H
• Stew Leonard's Grocery
• Valley Hospital

University Of Pittsburgh

Carlow University

Master Of Business Administration - Mba, Strategy And Brand Management

Activities and Societies: Orientation Leader Stern Women in Business Graduate Marketing Association Stern Tech Association Endless.

Bachelor’S Degree, Communication And Psychology

Activities and Societies: Theta Phi Alpha Fraternity, National Society of Collegiate Scholars, Pitt Dance Marathon Executive Board, Pitt.