Allison Bradley, Mba Email & Phone Number

New York, Ny, Us

New York, New York, United States

Inherent Biosciences is pioneering a new category of diagnostics and therapeutics that leverage epigenetics, biology's inherent mechanism for gene regulation, to radically transform how we diagnose and treat complex diseases like infertility, autoimmune disease, autism, and other complex diseases.• GTM: Develop and execute go-to-market strategy including customer discovery and product-market fit iteration for emerging technology in male fertility diagnostic testing.• STRATEGY: Translate business priorities into marketing strategy across SEO, social media, training videos, sales enablement materials, and product white paper.• BRANDING: Spearhead brand development initiatives by leading competitive analysis, defining positioning statement and visual identity, and developing value-based messaging.• INSIGHTS: Provide insights and recommendations by increasing visibility into user touch points, behaviors, and key metrics using Google Analytics.

Brooklyn, Ny

The Center for Urban Science + Progress is an interdisciplinary research center housed at the NYU Tandon School of Engineering. Its research and academic programming focus on using data science, machine learning, AI, and modeling to help city governments make more informed policy decisions, and ultimately to improve quality of life for urban citizens.• GROWTH: Drive growth in applications for graduate-level data science programs by producing strategic content for website, social media, email, and paid digital campaigns.• USER EXPERIENCE: Lead integration of center's website into NYU Tandon's website by developing new site architecture, wireframes, project timeline, and executing.• PRODUCT MESSAGING: Decipher target segments for 3 graduate-level data science programs and train recruiting and communications teams on differentiated messaging.• PARTNERSHIPS: Launch industry partnership program by defining program structure and value proposition, building deck and supporting collateral, and acquiring new partners.• REPORTING: Create frameworks to track KPIs across all digital touchpoints using GA4, Hootsuite, and Slate, and report recommendations to stakeholders.

Greater New York City Area

The Office of Marketing Communications is NYU’s in-house creative agency that provides the University with a wide range of conventional and digital marketing communication services.• CLIENT RELATIONS: Achieved client growth goals by overseeing paid digital campaigns through external agency and managing 35+ annual publications and digital assets.• BRANDING: Led NYU Pipeline brand strategy development by performing competitive analysis, interviewing focus groups, and facilitating creative exercises with cross-functional teams.• PROJECT MANAGEMENT: Produced 20+ Commencement collateral pieces annually and transitioned to virtual ceremony by transforming print magazine into a digital experience, developing social media assets, and coordinating gift box delivery.

Greater New York City Area

Planned, managed and optimized ad campaigns across digital media, radio, print, and out-of-home advertising for higher education, retail, CPG, and hospitality clients.Clients included:• Fordham University: Professional & Continuing Studies, Summer Sessions• Sarah Lawrence College: Graduate and Undergraduate Admissions• Windham Mountain Resort• Stew Leonard's Grocery• B&H

Greater New York City Area

Clients included:• B&H • Stew Leonard's Grocery • Valley Hospital

University Of Pittsburgh

Carlow University

Master Of Business Administration - Mba, Strategy And Brand Management

Activities and Societies: Orientation Leader Stern Women in Business Graduate Marketing Association Stern Tech Association Endless.

Bachelor’S Degree, Communication And Psychology

Activities and Societies: Theta Phi Alpha Fraternity, National Society of Collegiate Scholars, Pitt Dance Marathon Executive Board, Pitt.