Allison Brownlie Email & Phone Number

Vancouver, British Columbia, Canada

British Columbia, Canada

Vancouver, Canada Area

Vancouver, Canada Area

Leading the evolution of marketing at MEC from catalog retailer to a sophisticated multi channel, performance driven team. I work closely with partners across the organization to plan and execute campaigns, bringing new product collections to market each season. As the business lead for multiple research projects and the implementation of a marketing.

Managing a team of Marketing Professionals to design, plan and manage new customer acquisition strategies across media, telemarketing, direct mail, eCommerce and face to face sales channels.

Responsible for the planning and execution of face to face marketing activities in retail stores, university campuses and sporting events. While managing a team of Marketing Specialists and Sales Vendors, I strive to create on site sales activities that represent our products in a positive light, engage customers and achieve new customer acquisition goals.

Manage the development of B2B and B2C marketing strategies to acquire and retain customers.

Developed and executed annual communication plans to a range of employee groups.

Responsible for identifying ideal retail locations to best serve the public, while forecasting revenue generation potential within major Canadian markets.

Mba

Activities and Societies: Beta Gamma Sigma Honors Society

Applied Leadership - In Progress

Bah, Geography

Major in Geography, specializing in Geographic Information Systems

Level 3 Certification

Executive Education