Allison Busacca Email & Phone Number

London, GB

London, GB

Driving growth and changing the way people travel!

Menlo Park, California, US

• Department lead. Responsible for product discovery and product growth, driving teams to meet ambitious revenue and adoption goals.Highlights:
• Drove a 40+ product team to launch the WhatsApp Business Directory, a 0-1 pilot which unlocks native business discovery and commerce. Surpassed business onboarding goals by 13x.
• Drove alignment between 20+ sales, marketing and product VPs/Directors to outline blockers to Click to WhatsApp Ads growth; setting the foundations needed to capture $1B in incremental revenue by 2024
• Worked with other leads to scope the department’s two-year product strategy + vision, including target markets, segments and surfaces
• Formalized product discovery efforts with PMM, UXR and Data Science. Prioritized understand work based on product needs; used customer research, market insights, data and competitor analysis to inform product roadmaps
• Defined success KPIs w/ other leads; advised team on mitigating risks, managing interdependencies, driving XFN alignment

Needham, MA, US

• Pre-Covid: Led the international expansion of TripAdvisor Experiences in France, Germany, Italy, Spain and Japan; XFN team of 20+.
• Aligned previously siloed roadmaps across three cross-functional business units to grow the International experiences department by 55% YoY, and increase conversion for non-US points of sale by 72% YoY (vs 40% for YoY.
• Prioritized improving how we speak and sell in 10+ languages worldwide; used machine learning to help consumers find a tour in their native language in >1 min, and improved human translation to increase conversion by.
• Worked with exec team to relaunch the consumer product vision, strategy and roadmap to meet changing traveler behaviors
• Designed company OKRs; aligned B2C roadmaps to OKRs; formalized B2C product pods to ensure XFN collaboration
• Sponsored two tiger team initiatives: “Virtual experiences” (15% of virtual consumers also booked future in-person tours) and the “Reopening” (a rebrand of the site + the launch of safety features to meet a surge in.

• Department lead. Responsible for innovative product & vertical growth programs, as well as inbound to support product roadmap development, across consumer and business initiatives. Served as IG EMEA Head of Community.
• Developed a global Flight School program which grew Travel Ads adoption by 10%, adding $3.5M of incremental EMEA revenue in 6 mo. Globally, revenue grew 56% for FS attendees vs 37% for overall airlines
• Built a product feedback process for +6M businesses; led prioritization and investment case development for regional needs, incl support for right-to-left languages in MENA
• Coordinated between 9 global functions + 2 external creative agencies to execute the 50-SMB, 25,000-attendee #InstaGiftMarket and Insta-Economy report launch. The report was picked up by 50+ UK policy and press, while.
• Launched Instagram Stories for press, policy makers, influential advocates and key clients w/ a never-before-seen live Stories experience, inspiring 30+ min of Stories creation.
• Conceived IG's first Livestameet, the company's biggest global event oriented exclusively to Stories and Teens; 250 teens attended 45 Livestameets, resulting in more than 100k views and 30% first-time Lives

London, England, GB

• Founding member of the BBC.com features business; Editor-in-Chief for BBC.com/Travel. Responsible for the site’s brand vision, commercial strength and editorial growth. 2016 Gold Lowell Thomas winner for best Travel.
• Refined the site vision in response to audience feedback, market research and sales needs; lead a redesign and USP/brand re-launch that grew site UVs by 63% in the first six months; grew 115% over four years
• Coordinated with sales to grow revenue by 17% in year one, 300% over four years; managed a $1M budget
• Employed social listening to grow distribution and reach; followers grew by 700%; referral traffic by 150
• Represented the brand at global events, including WTM, SXSW, ITB Asia, City Nation Place, SMW, INDABA, TBC Asia
• Inaugural “50 Reasons to #LovetheWorld” campaign reached ~141m on Twitter & won a 2015 Silver Lowell Thomas award, beating out the New York Times

New York, NY, US

• Digital Editor for the Sunday Travel section, online travel guides, multimedia and blogsHighlights:
• Launched the NYT’s first UGC video series; including a bespoke CMS, pilot video and guidelines
• Launched a 400k UVs/month blog; produced audio & video interactives; coordinated a multi-level CMS migration
• Managed the Frommer’s partnership + weekly data uploads for 1,120 travel guides, compared monthly traffic trends
• Trained print editors on WordPress, basic HTML, SEO strategies and best blogging practices

New York City, NY, US

• Part of a two-person team running the pregnancy & parenting section of the women’s lifestyle website Highlights:
• Assigned, edited and produced articles, slideshows, tools, user-generated features and packages
• Managed experts and freelance writers; coordinated content with TODAY show segments
• Edited and wrote for a daily blog; wrote two weekly newsletters
• Coordinated editorial, design and tech workflow; managed project deliverables
• Analyzed traffic using Omniture; aided in SEO strategies, blog outreach and content distribution

Washington, DC, US

• Freelance researcher (September 2007-August 2008) and ASME Intern (June 2006-Aug 2006)
• Contributing fact-checker/researcher for National Geographic Personal Explorer, Ltd.
• Wrote and edited copy for the website, magazine and Travvies Award-winning blog
• Wrote “48 Hours: Quebec City” (October 2006), “What’s New Madrid” (November/December 2006)

University Park, Pennsylvania, US

• Lead site redesign as Web editor; turned the Keystone Press Award-winning, 40,000-circulation daily newspaper into a 24-hour newsroom
• Edited copy, posted breaking news, created photo galleries, monitored blogs, assigned stories
• Previously served as page designer, news editor, staff reporter for the daily; arts editor for the daily and a 16-to-24-page weekly entertainment magazine

• Worked on the “Hot Toy” and “Best Toy” features (October, November/ December 2005)

US

• Wrote news, feature and sports stories for a series of weekly newspapers in Central New Jersey
• Freelance writer, winter break 2004-2005