Allison Conway Email & Phone Number

Guide the brand experience and visual evolution of Branch Basics through a variety of marketing channels including website, social media, digital ads, email marketing, packaging and moreTranslate sales and awareness goals into creative strategiesGrow and maintain the company’s online storefront experience while identifying and providing areas for improvementRecruit a team of designers, copywriters, project managers, photographers and vendorsEvaluate, update, and redesign creative processes to ensure efficiency between team members internally and externallyEnsure a high standard of visual execution and consistency across all media formats and campaigns using the most current industry best practicesPitch creative concepts to executives and stakeholders and translating constructive feedback and critiques into edits

Establish the digital design system and set the foundation of the digital ecosystem of Branch Basics.Help build and maintain the user experience from start to finish with innovative, simple, intuitive and relevant digital and non-digital solutions for the customer journey.Exercise a cross functional collaboration and issue resolution with all departments within the company.Help develop a process for creative work, including working with marketing, copywriters, key stakeholders and contractors.

Minneapolis, Mn

Worked closely with Marketing team to support and execute website, email, social media and packaging initiatives.

Portland, Oregon Area

Design conceptual and functional web experiences that connect to content strategy.Transform high-level brand concepts into standout collateral, print ads, digital assets and more.Work across the design spectrum, from strategy to pixel-level detail, including new design concept development, refinement and rollout.

Greater Minneapolis-St. Paul Area

Designed and developed rich brand identity systems that strategically captured client personality and voice for a wide range of industries.Collaborated with a multidisciplinary team of designers, copywriters, strategy directors and creative directors to produce standout work.Presented ideas and work to internal teams and clients.

Minneapolis, Mn

Executed effective brand identity, print and digital design solutions and oversaw production of projects from concept to implementation.Built out wireframes, sitemaps, prototypes and interactive guides in Sketch to concept digital projects.

Greater Minneapolis-St. Paul Area

Responsible for packaging, menus, merchandise and sign-age design. Searched for vendors and oversaw execution.Designed and maintained website and email newsletters. Art directed product photography for eCommerce.

Greater Minneapolis-St. Paul Area

Developed storyboards, mock-ups, or prototypes to communicate design concepts effectively and presented solutions both internally and externally. Designed engaging and responsive visual designs for both Web and Mobile applications within technical constraints. Created a variety of website deliverables including graphics for promotional banners, content slots, and icon systems consistent with the brand image.Collaborated with a team of Information Architects, UX Designers, Visual Designers, and Front-End Developers to create feasible design solutions and contributed to UX team project processes including research, user journeys, site maps, wireframes, and UAT testing.Assisted with marketing needs including a variety of print materials, email blasts, landing pages, and presentation designs.

Minneapolis

Defined company brand standards and logo usage in a 30+ page Brand Guidelines document.Acquired exposure to company procedure through working in various departments. Assisted with photo studio setup, shoots, and production.

Minneapolis Mn

Designed event website wireframes and mock-up along with corresponding illustrations for social media posts.Collaborated with the Creative Team and contributed designs for event logo and promotional materials. Brainstormed and conceptualized event theme ideas with the event committee.

St. Paul, Minnesota

Developed patterns and graphics using Illustrator for application to products within the Construction and Home Improvement Markets division of the Consumer Business Group.Conducted Online trend research and organized the resulting information into a trend report to determine relevancy of product patterns to the market and consumer. Presented final design projects and findings to Design Lab.Updated existing product packaging information and design.

University Of Minnesota

Designed promotional materials for a large variety of campus restaurants while working under the direction of the Marketing Manager and remaining consistent within different food brand standards for color, imagery, and typography.

University Of Minnesota Twin Cities

Formulate creative magazine layout solutions within size, style, and imagery specifications.

Greater Minneapolis-St. Paul Area

Managed creative team projects and assigned responsibilities to five team members. Organized and planned creative team meetings to ensure efficient communication during group projects.Prepared designs for presentation to the client by the Account Team.Redesigned University of Minnesota Ad Club logo to better reflect the club's professionalism.

University Of Minnesota

Designed and updated promotional materials for the School of Journalism.Organized and entered 208 Journalism School admissions applications on Filemaker for the college to assist in documentation of applicants.Responded to in-person and telephone inquiries.Performed other office-related duties like data entry, photocopying, and scanning.

Sheboygan, Wisconsin Area

Responsible for graphic design components including print ads, flyers, product guides and catalogs, trade show banners, invitations, and cover photos for social media.Preflighted copy on product packaging before sent to print.

Sheboygan, Wisconsin Area

Assisted in developing on-going marketing plan including research, presentations, websites, invitations, visuals, and prospecting. Analyzed competitor marketing and sales materials online.