Kara Johnson Email & Phone Number

New York, New York, United States

New York, New York, United States

Own the Visual Merchandising strategy for getquip.com with the goal of improving the user experience and achieving desired goals. Analyze site performance and implement site optimizations through the form of A/B Testing. Tests included Merchandising tests, Content test, Pricing tests, and more. Drive engagement with new and existing getquip.com customers by creating valuable new experiences, thoughtful features, and effective content.Develop comprehensive DTC launch presentations with detailed plans for achieving desired KPI’s and goals.

Greater New York City Area

Managed the timeline & execution of retail.com new item setups and content updates for over 30 retailers, including working cross-functionally with different teams to deliver photo assets, SEO copy, and additional projects such as videos and differentiated below-the-fold content.Optimized the brand’s appearance on the digital shelf while keeping in mind consumer insights, market trends, and the customer shopping journey.Partnered with external agencies to further explore strategies to optimize our digital presence such as building A+ Enhanced Content and leading review acquisition campaigns.Communicated and briefed in customer experience projects ranging from digital assets and retailer advertisements to in-store displays and signage.Managed innovative product development for retailer-exclusive launches, including preparing product briefs, developing cost of goods and market forecasts, and ensuring timelines are met.

Greater New York City Area

Worked cross-functionally to collect all product information, specs, and images and setup over 250 new items in our product management platform, Salsify.Planned and executed Shopper Marketing campaigns that drove conversion at key retail partners including Target, Walmart, and Kohl's.Assisted the Sales and Marketing team with the creation of Market decks, briefing and managing the delivery of retail marketing projects, and organizing and fulfilling sample requests.

Greater New York City Area

• Managed all social media accounts for our three brands: Fairway and Greene, Zero Restriction and EPNY, by creating and posting content on Instagram and Facebook. Maintained Marketing calendar to ensure all deadlines were met and analyzed promotional campaign effectiveness to maximize results. Responded to all customer comments and questions promptly. • Assisted with in-house and out of house photoshoots, including styling, organizing logistics, and sample coordination.• Seamlessly planned the execution of corporate, social and sales events ranging from large corporate conferences to social company gatherings to major Trade Shows. • Oversaw customer relations, including greeting all clients, organizing private events, and created a strong visual appearance of the showroom by effectively executing merchandise plans and strategies.Accomplishments:• Successfully grew every social media following by posting relevant content, sourcing potential ambassadors and responding to customer inquiries in a timely and professional manner. • Worked closely with our E-Commerce Manager to write and edit web copy, boost online sales and advertise promotions. • Contributed to the success of Trade Shows and events by implementing a calendar for each event, organizing key logistics for our Sponsored Ambassadors and Top Executives, and aided in developing new creative concepts.

Managed and oversaw Riffraff’s Twitter while analyzing growth and interacting with customers. Generated weekly newsletter campaigns reaching over 62,000 customers. Published weekly blog posts consisting of original content and company branding. Brainstormed and planned creative concepts for major photoshoots and independently completed mini photoshoot campaigns.