Allison Casper Email & Phone Number

New York, Ny, Us

New York, New York, United States

Greater New York City Area

Greater New York City Area

• Experience selling cross-platform solutions including Audio, Video, Display and Custom Content Programs across Direct and Programmatic channels via a consultative sales approach• Proven track record forecasting, achieving and exceeding quarterly revenue targets• Cultivate and maintain relationships with key stakeholders at agencies and clients to build mutual partnerships and act as a trusted resource• Act as a resource for internal departments to provide marketplace feedback & guidance to help evolve Spotify’s offering and go-to-market strategy • Work closely with Global Agency Lead to drive business across borders and develop global consistency around key accounts

Greater New York City Area

• Client Services Manager supporting Account Directors who called on IPG, Mediavest Spark, Starcom, Razorfish & Havas• Spearheaded brainstorms for all RFP responses in tandem with Account Director & Creative Solutions• Produced all pitch collateral for RFP responses including program details and relevant research/insights• Facilitated post-sale kick-off calls and creative production, acting as the liaison between clients, Spotify and third-party production vendors• Compiled post-campaign wrap reports to provide insight and value to partners, including recommendations for future campaigns• Identified and executed upsell opportunities mid-flight and post-campaign • Worked with Account Directors to find meaningful touch points with clients in order to develop strong relationships and trust • Helped develop decks for client meetings, presented and led 101 meetings with agencies & clients direct • Provided top quality customer service to all advertiser and agency partners; supervised and collaborated with Sales Planner• Covered Account Director responsibilities during interim time period; closed $1.65MM in revenue• Led prospecting efforts for agencies such as Neo@Ogilvy, Merkle & Deutsch among several other smaller, independent agencies

Greater New York City Area

• Account Manager supporting Account Executives working across the Entertainment and CPG verticals• Coordinated responses to client RFPs by organizing internal brainstorms including representatives from Sales, Ad Sales Marketing, Content & Programming, Artist Relations, Research and Inventory management• Assisted in the development of pitch collateral and media plans• Managed campaigns from start to finish including booking in Salesforce, coordinating kick-off calls, facilitating production of creative & custom content as well as social extensions• Facilitated campaign activation in tandem with ad operations including delivering tags, monitoring campaign performance, providing client reporting with optimization recommendations and screenshot decks• Worked alongside Account Executives to foster client relationships by garnering a true understanding of client needs, being in regular contact with clients and researching, identifying and executing upsell opportunities• Coordinated client billing with internal and external finance departments

Greater New York City Area

• Media buyer for brands across the Coca-Cola portfolio. Activated campaigns spanning the digital media landscape including display, mobile, video, social and other emerging platforms like connected TV• Lead client and agency communication for brand connections approach, campaign activation and post-campaign analysis• Delivered strategic recommendations and activated media plans for Coca-Cola, Diet Coke, Coke Zero, POWERADE, Coca-Cola Freestyle and customer campaigns• Negotiated tactical details of media plans to increase overall value of media plan without additional investment• Managed campaign budgets up to $10MM• Supervised and trained two junior associates on assistant buyer responsibilities, planning process and proprietary tools• Notable initiative: The Coca-Cola Ahh Effect (2013 & 2014); digitally-led campaign geared towards teens in which the digital campaign drove traffic and contributed to a collection of unique URLs, effectively engaging teens and helping alter their perception of the Coca-Cola brand. Content created through media partnerships converted for on-air use (broadcast).

Greater New York City Area

• Assistant Media Buyer for the Coca-Cola portfolio; cross athlete working in digital, broadcast & print media• Assisted in developing strategies and executing media plans for brands across the Coca-Cola portfolio, including Coca-Cola, Coke Zero, POWERADE, Gold Peak, Mello Yello, Fanta, and Honest Tea• Worked with buyer to negotiate details of plans in order to turn back savings while still maintaining overall plan integrity• Handled the tasks of generating insertion orders, maintaining traffic sheets, and acted as the liaison between vendors and the creative agency during the production of custom executions• Owned and executed bi-monthly reports for all digital campaigns to be shared with Connections, Planning and Investment as well as Brand Managers• Analyzed media performance reports in order to make optimizations to fit client needs and campaign KPIs• Assisted with the maintenance of larger Coca-Cola corporate integrations including the Super Bowl, American Idol and NCAA Sponsorships• Assisted broadcast buyers with day-to-day maintenance of scatter TV buys including but not limited to monitoring deal delivery and organizing traffic to be sent to networks• Assisted in the training of new Junior Associates on systems, software and portfolio process

Greater New York City Area

• Contributed to press plans for clients like Grey Goose, BlackBerry, smart car, and Crumbs Cupcakes• Compiled print, online, and broadcast media lists for regional and national publications• Maintained monthly status reports• Participated in the yearly Intern Program, involving several projects; created and presented pitch ideas and a tentative event to company directors

Greater New York City Area

• Assisted with the execution of media plans for Rosewood Hotels & Resorts, Svedka Vodka, and Rail Europe• Compiled media lists and pitched stories to short and long lead editors• Secured placements in Wine Enthusiast, Travel Weekly, Hotel Business, and Hotel Interactive• Assisted in developing press kit concepts

Ba, Communication Arts

Latin American Studies