Allison Casper Email & Phone Number

New York, NY, US

New York, New York, United States

Greater New York City Area

Greater New York City Area

• Experience selling cross-platform solutions including Audio, Video, Display and Custom Content Programs across Direct and Programmatic channels via a consultative sales approach
• Proven track record forecasting, achieving and exceeding quarterly revenue targets
• Cultivate and maintain relationships with key stakeholders at agencies and clients to build mutual partnerships and act as a trusted resource
• Act as a resource for internal departments to provide marketplace feedback & guidance to help evolve Spotify’s offering and go-to-market strategy
• Work closely with Global Agency Lead to drive business across borders and develop global consistency around key accounts

Greater New York City Area

• Client Services Manager supporting Account Directors who called on IPG, Mediavest Spark, Starcom, Razorfish & Havas
• Spearheaded brainstorms for all RFP responses in tandem with Account Director & Creative Solutions
• Produced all pitch collateral for RFP responses including program details and relevant research/insights
• Facilitated post-sale kick-off calls and creative production, acting as the liaison between clients, Spotify and third-party production vendors
• Compiled post-campaign wrap reports to provide insight and value to partners, including recommendations for future campaigns
• Identified and executed upsell opportunities mid-flight and post-campaign

Greater New York City Area

• Account Manager supporting Account Executives working across the Entertainment and CPG verticals
• Coordinated responses to client RFPs by organizing internal brainstorms including representatives from Sales, Ad Sales Marketing, Content & Programming, Artist Relations, Research and Inventory management
• Assisted in the development of pitch collateral and media plans
• Managed campaigns from start to finish including booking in Salesforce, coordinating kick-off calls, facilitating production of creative & custom content as well as social extensions
• Facilitated campaign activation in tandem with ad operations including delivering tags, monitoring campaign performance, providing client reporting with optimization recommendations and screenshot decks
• Worked alongside Account Executives to foster client relationships by garnering a true understanding of client needs, being in regular contact with clients and researching, identifying and executing upsell opportunities

Greater New York City Area

• Media buyer for brands across the Coca-Cola portfolio. Activated campaigns spanning the digital media landscape including display, mobile, video, social and other emerging platforms like connected TV
• Lead client and agency communication for brand connections approach, campaign activation and post-campaign analysis
• Delivered strategic recommendations and activated media plans for Coca-Cola, Diet Coke, Coke Zero, POWERADE, Coca-Cola Freestyle and customer campaigns
• Negotiated tactical details of media plans to increase overall value of media plan without additional investment
• Managed campaign budgets up to $10MM
• Supervised and trained two junior associates on assistant buyer responsibilities, planning process and proprietary tools

Greater New York City Area

• Assistant Media Buyer for the Coca-Cola portfolio; cross athlete working in digital, broadcast & print media
• Assisted in developing strategies and executing media plans for brands across the Coca-Cola portfolio, including Coca-Cola, Coke Zero, POWERADE, Gold Peak, Mello Yello, Fanta, and Honest Tea
• Worked with buyer to negotiate details of plans in order to turn back savings while still maintaining overall plan integrity
• Handled the tasks of generating insertion orders, maintaining traffic sheets, and acted as the liaison between vendors and the creative agency during the production of custom executions
• Owned and executed bi-monthly reports for all digital campaigns to be shared with Connections, Planning and Investment as well as Brand Managers
• Analyzed media performance reports in order to make optimizations to fit client needs and campaign KPIs

Greater New York City Area

• Contributed to press plans for clients like Grey Goose, BlackBerry, smart car, and Crumbs Cupcakes
• Compiled print, online, and broadcast media lists for regional and national publications
• Maintained monthly status reports
• Participated in the yearly Intern Program, involving several projects; created and presented pitch ideas and a tentative event to company directors

Greater New York City Area

• Assisted with the execution of media plans for Rosewood Hotels & Resorts, Svedka Vodka, and Rail Europe
• Compiled media lists and pitched stories to short and long lead editors
• Secured placements in Wine Enthusiast, Travel Weekly, Hotel Business, and Hotel Interactive
• Assisted in developing press kit concepts

Ba, Communication Arts

Latin American Studies