Allison Cohen Email & Phone Number

Philadelphia, PA, US

• Provide continuous oversight for day-to-day activities of the ACE Creator Collective and campaign development from ideation and brief writing, creator research and outreach, content review, payment, and reporting
• Develop creator marketing campaigns consistent with current social media trends across TikTok, Instagram Reels, and YouTube Shorts
• Engage content creators across a wide range of followings – from micro-influencers (<10k followers) to macro-influencers (>500k+ followers) to celebrities and other tastemakers
• Create comprehensive influencer marketing campaigns to meet all funder grant deliverables
• Achieved current program total reach of 75M as part of the Creator Collective team
• Collaborate cross-departmentally with internal teams spanning paid media, research, business development, and local and national organizing using a solutions-oriented approach

• Managed the day-to-day activities of the ACE Creator Collective influencer marketing program
• Led creator marketing campaigns for climate advocacy and civic engagement efforts, ensuring creative brief and campaign goals were consistent with our target aged 18-34 youth audience
• Scaled the ACE Creator Collective program to increase breadth and depth of content creators engaged in campaigns, including creators from North America, Europe, and the Global South

• Supported management of the ACE Creator Collective influencer marketing program
• Led communication with content creators throughout the lifecycle of a campaign, from outreach to payment
• Identified and sourced creators based on various factors and needs per campaign
• Created and sent email and SMS messaging to support get-out-the-vote (GOTV) efforts during the 2022 Midterm elections

Philadelphia, Pennsylvania, United States

• Collaborated with cross-functional teams to develop eCommerce campaign strategy, execution, and follow-up to drive customer engagement for over forty stores
• Activated customer engagement through paid media, CRM, SEO/SEM, social and influencer campaigns, loyalty and rewards programs to achieve goals and expand account capabilities
• Developed targeted customer journeys through branded customer service messaging and CRM automations to increase customer lifetime value and overall customer experience
• Applied data-driven insights to tailor storefront experience and better support customers

Philadelphia, Pennsylvania, United States

• Led day-to-day communication and account management with internal and external teams at Fame House, an award-winning full-service digital marketing agency
• Developed marketing and content strategy for clients through multi-channel campaigns
• Managed social media presence for global artists such as Pearl Jam, with total following of 16M+ fans (increased +2M fans throughout time working on account)
• Executed email marketing campaigns to promote various high-priority initiatives
• Maintained and updated client websites with new content as needed
• Analyzed client’s digital marketing performance and strategized for improvement using A/B testing and other problem-solving optimizations to reach target audiences

Philadelphia, Pennsylvania

• Continued in role when Fame House fully merged with Universal Music Group in February 2020
• Led day-to-day communication and account management with internal and external teams at Fame House, an award-winning full-service digital marketing agency
• Developed marketing and content strategy for clients through multi-channel campaigns
• Managed social media presence for global artists such as Pearl Jam, with total following of 16M+ fans (increased +2M fans throughout time working on account)
• Executed email marketing campaigns to promote various high-priority initiatives
• Maintained and updated client websites with new content as needed

Philadelphia, Pennsylvania

• Created content calendars for marketing initiatives
• Managed clients’ social media communities to understand market response
• Interacted regularly with clients to develop strategic plans
• Communicated with internal client teams on day-to-day and long-term business
• Collaborated with in-house e-commerce, creative and paid media teams
• Provided reports and analysis for strategic positioning

Philadelphia, PA

• Planned and executed events to encourage freshman students to meet one another and familiarize themselves with campus beginning with Welcome Week and move-in
• Devised detailed budget plans and Excel spreadsheets to organize event planning
• Promoted and publicized Hillel activities throughout the campus
• Fostered relationships with all students across a variety of key organizations

Philadelphia, PA

• Represented Drexel University while speaking to prospective and accepted studentsand their families on campus tours
• Assisted in various official University events as a student liaison

Philadelphia, PA

• Managed a roster of more than six unique artists and bands across a range of genres
• Developed marketing plans to accompany album releases and other projects
• Supported artists on social media through a mix of organic and paid marketing

Philadelphia, Pennsylvania

• Maintained and updated venue website for each new artist and event
• Created weekly newsletters that were distributed to 1,000+ subscribers for the venue
• Researched and pursued new marketing and advertising opportunities each week
• Served as Brand Ambassador at live events and interacted with potential customers

Philadelphia, PA

- Promoted engagement activities and interacted with students to help form a network- Fostered relationships with all students across Greek life and other key organizations- Promoted and publicized Hillel activities throughout the campus

Philadelphia, PA

- Informed the Drexel community about the campus addition of our new building and the facilities and activities available to students- Developed social media campaigns to further promotion of the building before, during, and after construction

Philadelphia, PA

Organized events and activities to encourage freshman students to meet one another and familiarizethemselves with campusDevised detailed budget plans and Excel spreadsheets to organize event planning

Windsor, NJ

Monitored pool and enforced water safety techniques and rulesAdministered first aid and/or CPR when requiredSwim instructor for ages 3-10Performed pool maintenance and cleaning functions

West Windsor, NJ

Monitored pool and enforced water safety techniques and rulesAdministered first aid and/or CPR when requiredSwim instructor for ages 3-10Performed pool maintenance and cleaning functions

Princeton, NJ

- Facilitated rehearsals for seasonal shows and house band practices- Communicated with music industry professionals regarding show bookings, concert preparations and logistics throughout the performance day- Transformed house band into mostly student-run group by the end of tenure

Bachelor Of Science (B.S.), Music Industry (Concentration: Business), 3.93 Gpa

Activities and Societies: Westphal College of Media Arts & Design Student Advisory Board (Treasurer), Alpha Sigma Alpha sorority.

Education record

Activities and Societies: Pit Orchestra, Wind Ensemble, Philharmonic Orchestra, National Honors Society