• Oversaw multi-million dollar digital marketing budget• Led strategic planning, execution, and analysis across key digital channels, including website, social, paid/organic search, banner ads, and content partnerships• Managed BuzzFeed partnership that resulted in a record-breaking social ROI • Launched banner ad campaign that increased differentiation and purchase intent, key objectives for the brand• Implemented a paid search strategy that outperformed industry standards by… Show more • Oversaw multi-million dollar digital marketing budget• Led strategic planning, execution, and analysis across key digital channels, including website, social, paid/organic search, banner ads, and content partnerships• Managed BuzzFeed partnership that resulted in a record-breaking social ROI • Launched banner ad campaign that increased differentiation and purchase intent, key objectives for the brand• Implemented a paid search strategy that outperformed industry standards by improving keyword selection, ad relevance, click-through-rates, and landing page engagement Show less

• Responsible for multi-million dollar promotional budget• Created and executed promotional strategies, analyzed performance, and optimized spend • Led sales and financial analysis on a $1B brand to identify key business drivers and profitable opportunities• Developed line extensions from ideation to launch in targeted white space driving incremental volume

• Analyzed sales volume and identified key factors driving losses for a large cat food brand • Developed strategic plan to reverse negative trends through product reformulation, package redesign and updated messaging

• Provided category recommendations for key accounts, such as Dollar General and Lowe’s, centered around optimizing price, promotion and product assortment• Implemented pricing strategy based on elasticity models to determine ideal price points• Increased distribution by expanding the battery category in key retailers • Developed seasonal promotional programs that resulted in share growth • Secured secondary locations in high-shopper crossover areas generating category growth of… Show more • Provided category recommendations for key accounts, such as Dollar General and Lowe’s, centered around optimizing price, promotion and product assortment• Implemented pricing strategy based on elasticity models to determine ideal price points• Increased distribution by expanding the battery category in key retailers • Developed seasonal promotional programs that resulted in share growth • Secured secondary locations in high-shopper crossover areas generating category growth of 10% • Utilized shopper insights to create and implement assortments designed to increase volume Show less

• Identified opportunities and built selling stories to grow and defend client's business• Led elasticity study that resulted in major national price change across client's key segments • Conducted 5-year category sales forecast utilized by senior management to develop strategic plans and new product introductions

• Identified target consumer segment and optimal retailers for client's new product resulting in a successful national product launch• Increased in-store campaign effectiveness by developing cross-promotions and secondary locations • Improved effectiveness of TV spots by utilizing a marketing mix model to determine ROI

• Contributed to the concept, package and taste testing for Bud Light Lime• Developed and programmed online surveys to quantify consumer attitudes toward new product concepts including Bud Light Lime, Bud Light Golden Wheat and Budweiser American Ale• Measured consumer appeal of potential print advertisements

• Developed and executed test market for Lori Coulter swimsuits which led to a contract with Macy’s• Researched and analyzed competitive trends resulting in the repositioning of Black Velvet Whiskey• Procured tie-in partners for Sutter Home Wines’ in-store program generating incremental sales