Allison Olson
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Allison Olson Email & Phone Number

SVP, Analytics Solutions at Merkle
Location: West Linn, Oregon, United States 11 work roles 2 schools
1 work email found @amsive.com LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Work email a****@amsive.com
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Current company
Merkle
Role
SVP, Analytics Solutions
Location
West Linn, Oregon, United States
Company size
6243 employees

Who is Allison Olson? Overview

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Allison Olson is listed as SVP, Analytics Solutions at Merkle, a with 6243 employees, based in West Linn, Oregon, United States. AeroLeads shows a work email signal at amsive.com and a matched LinkedIn profile for Allison Olson.

Allison Olson previously worked as SVP, Media Analytics at Amsive and Vice President of Marketing Analytics at Rain The Growth Agency. Allison Olson holds Masters Of Science In Marketing Analysis, Market Research from Depaul Driehaus College Of Business.

Company email context

Email format at Merkle

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{first_initial}{last}@amsive.com
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Profile bio

About Allison Olson

Whether it's breaking down intricate statistical models into simple, digestible business strategies or implementing innovative solutions to boost profitability, I'm all about results—measurable, actionable, and game-changing. I have a knack for making data not just understandable but exciting, ensuring every data point tells a story that’s relevant and powerful to the business and its goals. My passion lies in leveraging data-driven strategies, cutting-edge technologies, and forward-thinking ideas to take businesses to new heights, delivering results that make a real, measurable impact.I see opportunity where others see limitations. I believe that everything—no matter how successful or established—can be made better, faster, and more efficient. I inspire teams to embrace technologies like Artificial Intelligence (AI), Machine Learning (ML), predictive modeling, and automation to streamline processes. As a data-driven leader, I specialize in building and scaling advanced analytics teams, crafting data strategies that drive business impact, and leveraging AI and ML to solve complex challenges.For over two decades, I've led talented high-performing teams, cultivated top-tier talent, and built relationships that drive cross-functional collaboration and client success. I thrive on motivating others to push boundaries and elevate performance, whether taking a startup company to become a household name or transforming an established brand to achieve unprecedented, goal-breaking ROIs. My expertise in cross-functional team leadership and stakeholder management allows me to deliver impactful data solutions, while my executive communication skills enable me to bridge the gap between technical and business teams, ultimately providing actionable insights and improving decision-making to create measurable business value.Personal Core Values: Respect Everyone Regardless of Level | All Ideas Should be Heard | Teamwork through Motivation | Innovate to Improve

Listed skills include Segmentation, Predictive Analytics, Quantitative Research, Survey Design, and 18 others.

Current workplace

Allison Olson's current company

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Merkle
Merkle
SVP, Analytics Solutions
West Linn, OR, US
Website
merkleinc.com
Employees
6243
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11 roles · 21 years

Allison Olson work experience

A career timeline built from the work history available for this profile.

Svp, Analytics Solutions

Merkle

West Linn, Or, Us

Svp, Media Analytics

Amsive

Bolingbrook, Il, Us

Led the Customer Intelligence Analytics department, transforming it into a high-performance team that supported over 70 clients and developed innovative tools like the Marketing Mix Model and Lifetime Value models, driving substantial incremental revenue.• Led a team of 31, servicing 70+ clients and producing 245+ dashboards and 34-60 new models per month, doubling output year-over-year• Increased efficiency by automating processes, reducing time on key tasks by up to 99%, and migrating code from SAS to PySpark• Selected as Brand Ambassador speaking at multiple conferences, leading to 10+ new sales leads and $168M in potential incremental revenue

2022 - 2024 ~2 yrs

Vice President Of Marketing Analytics

Rain The Growth Agency

Portland, Oregon, Us

Built the Analytics Department from scratch, scaling it to support over 35 clients with significant media spend, while innovating advanced analytic tools. With extensive experience in data governance, data quality, and cloud data platforms, I ensured data integrity and compliance while enabling robust data engineering and architecture across the enterprise database containing billions of data points over the 20 years of data collection.• Scaled multiple brands to 2-3x revenue growth while maintaining efficiency, keeping CPA within 10-20%.• Built department from scratch and grew to 20 employees supporting 35+ clients, managing ~$600M in media spend annually.• Key pitch team member, bringing in 7-10 new clients per year with $75-$125M in additional media spend.

2020 - 2022 ~2 yrs

Director Of Modeling And Analytics

Access To Insight, Llc

Chicago, Il, Us

Founding member of a startup that exceeded revenue targets and became profitable within the first year, significantly expanding the team and client base.• Exceeded revenue goals by 10%, achieving profitability in the first year and paying off all startup debts by year two.• Extended a two-month contract into a four-year engagement, adding $1.3M in additional revenue through personalization strategies.

2012 - 2017 ~5 yrs

Modeling Manager

Leo Burnett

Chicago, Illinois, Us

Excelled in business intelligence, predictive modeling, and developing data-driven insights to guide strategic planning and foster digital transformation initiatives within diverse industries.

Apr 2011 - Oct 2012

Manager, Market Research

Iri

Chicago, Il, Us

Sep 2001 - Dec 2006

Marketing Intern

Remote Support Services
Feb 2000 - Aug 2001

Summer Intern, Market Research

Market Directions

Us

Summer Internship

Jun 2000 - Aug 2000
Team & coworkers

Colleagues at Merkle

Other employees you can reach at merkleinc.com. View company contacts for 6243 employees →

SS Snehal Shinde Snehal Shinde Colleague at MerkleMumbai, Maharashtra, India View → DM David Marín Olmo David Marín Olmo Colleague at MerkleGreater Barcelona Metropolitan Area, Spain View → BP Bozhidar Panayotov Bozhidar Panayotov Colleague at MerkleSofia, Sofia City, Bulgaria View → AB Andressa Bandeira Andressa Bandeira Colleague at MerkleBrno, South Moravia, Czechia, Czech Republic View → 徐 徐赵飞 徐赵飞 Colleague at MerkleNanjing, Jiangsu, China View → SR Shradha Ravi Shradha Ravi Colleague at MerkleBangalore Urban, Karnataka, India View → HW Helen Wu Helen Wu Colleague at MerkleHouston, Texas, United States View → HP Hritik Poddar Hritik Poddar Colleague at MerkleMumbai, Maharashtra, India View → PA Priya Ahirkar Priya Ahirkar Colleague at MerklePune, Maharashtra, India View → AD Ashish Dubey Ashish Dubey Colleague at MerkleMumbai, Maharashtra, India View →
2 education records

Allison Olson education

Masters Of Science In Marketing Analysis, Market Research

Depaul Driehaus College Of Business

Education record

Missouri State University
FAQ

Frequently asked questions about Allison Olson

Quick answers generated from the profile data available on this page.

What company does Allison Olson work for?

Allison Olson works for Merkle.

What is Allison Olson's role at Merkle?

Allison Olson is listed as SVP, Analytics Solutions at Merkle.

What is Allison Olson's email address?

AeroLeads has found 1 work email signal at @amsive.com for Allison Olson at Merkle.

Where is Allison Olson based?

Allison Olson is based in West Linn, Oregon, United States while working with Merkle.

What companies has Allison Olson worked for?

Allison Olson has worked for Merkle, Amsive, Rain The Growth Agency, Access To Insight, Llc, and Leo Burnett.

Who are Allison Olson's colleagues at Merkle?

Allison Olson's colleagues at Merkle include Snehal Shinde, David Marín Olmo, Bozhidar Panayotov, Andressa Bandeira, and 徐赵飞.

How can I contact Allison Olson?

You can use AeroLeads to view verified contact signals for Allison Olson at Merkle, including work email, phone, and LinkedIn data when available.

What schools did Allison Olson attend?

Allison Olson holds Masters Of Science In Marketing Analysis, Market Research from Depaul Driehaus College Of Business.

What skills is Allison Olson known for?

Allison Olson is listed with skills including Segmentation, Predictive Analytics, Quantitative Research, Survey Design, Analytics, Crm, Strategy, and Sas.

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