Allison Olson

Allison Olson Email and Phone Number

SVP, Analytics Solutions @ Merkle
West Linn, OR, US
Allison Olson's Location
West Linn, Oregon, United States, United States
Allison Olson's Contact Details
About Allison Olson

Whether it's breaking down intricate statistical models into simple, digestible business strategies or implementing innovative solutions to boost profitability, I'm all about results—measurable, actionable, and game-changing. I have a knack for making data not just understandable but exciting, ensuring every data point tells a story that’s relevant and powerful to the business and its goals. My passion lies in leveraging data-driven strategies, cutting-edge technologies, and forward-thinking ideas to take businesses to new heights, delivering results that make a real, measurable impact.I see opportunity where others see limitations. I believe that everything—no matter how successful or established—can be made better, faster, and more efficient. I inspire teams to embrace technologies like Artificial Intelligence (AI), Machine Learning (ML), predictive modeling, and automation to streamline processes. As a data-driven leader, I specialize in building and scaling advanced analytics teams, crafting data strategies that drive business impact, and leveraging AI and ML to solve complex challenges.For over two decades, I've led talented high-performing teams, cultivated top-tier talent, and built relationships that drive cross-functional collaboration and client success. I thrive on motivating others to push boundaries and elevate performance, whether taking a startup company to become a household name or transforming an established brand to achieve unprecedented, goal-breaking ROIs. My expertise in cross-functional team leadership and stakeholder management allows me to deliver impactful data solutions, while my executive communication skills enable me to bridge the gap between technical and business teams, ultimately providing actionable insights and improving decision-making to create measurable business value.Personal Core Values: Respect Everyone Regardless of Level | All Ideas Should be Heard | Teamwork through Motivation | Innovate to Improve

Allison Olson's Current Company Details
Merkle

Merkle

View
SVP, Analytics Solutions
West Linn, OR, US
Website:
merkleinc.com
Employees:
6243
Allison Olson Work Experience Details
  • Merkle
    Svp, Analytics Solutions
    Merkle
    West Linn, Or, Us
  • Amsive
    Svp, Media Analytics
    Amsive 2022 - 2024
    Bolingbrook, Il, Us
    Led the Customer Intelligence Analytics department, transforming it into a high-performance team that supported over 70 clients and developed innovative tools like the Marketing Mix Model and Lifetime Value models, driving substantial incremental revenue.• Led a team of 31, servicing 70+ clients and producing 245+ dashboards and 34-60 new models per month, doubling output year-over-year• Increased efficiency by automating processes, reducing time on key tasks by up to 99%, and migrating code from SAS to PySpark• Selected as Brand Ambassador speaking at multiple conferences, leading to 10+ new sales leads and $168M in potential incremental revenue
  • Rain The Growth Agency
    Vice President Of Marketing Analytics
    Rain The Growth Agency 2020 - 2022
    Portland, Oregon, Us
    Built the Analytics Department from scratch, scaling it to support over 35 clients with significant media spend, while innovating advanced analytic tools. With extensive experience in data governance, data quality, and cloud data platforms, I ensured data integrity and compliance while enabling robust data engineering and architecture across the enterprise database containing billions of data points over the 20 years of data collection.• Scaled multiple brands to 2-3x revenue growth while maintaining efficiency, keeping CPA within 10-20%.• Built department from scratch and grew to 20 employees supporting 35+ clients, managing ~$600M in media spend annually.• Key pitch team member, bringing in 7-10 new clients per year with $75-$125M in additional media spend.
  • Rain The Growth Agency
    Director, Marketing Analytics
    Rain The Growth Agency 2017 - 2020
    Portland, Oregon, Us
  • Access To Insight, Llc
    Director Of Modeling And Analytics
    Access To Insight, Llc 2012 - 2017
    Chicago, Il, Us
    Founding member of a startup that exceeded revenue targets and became profitable within the first year, significantly expanding the team and client base.• Exceeded revenue goals by 10%, achieving profitability in the first year and paying off all startup debts by year two.• Extended a two-month contract into a four-year engagement, adding $1.3M in additional revenue through personalization strategies.
  • Leo Burnett
    Modeling Manager
    Leo Burnett Apr 2011 - Oct 2012
    Chicago, Illinois, Us
    Excelled in business intelligence, predictive modeling, and developing data-driven insights to guide strategic planning and foster digital transformation initiatives within diverse industries.
  • Marketing Analytics, Inc.
    Category Manager/Consultant
    Marketing Analytics, Inc. Aug 2009 - Mar 2011
    Us
  • Blue Cross And Blue Shield Association
    Senior Consultant
    Blue Cross And Blue Shield Association 2006 - 2009
    Chicago, Il, Us
  • Iri
    Manager, Market Research
    Iri Sep 2001 - Dec 2006
    Chicago, Il, Us
  • Remote Support Services
    Marketing Intern
    Remote Support Services Feb 2000 - Aug 2001
  • Market Directions
    Summer Intern, Market Research
    Market Directions Jun 2000 - Aug 2000
    Us
    Summer Internship

Allison Olson Skills

Segmentation Predictive Analytics Quantitative Research Survey Design Analytics Crm Strategy Sas Market Research Market Analysis Marketing Research Marketing Strategic Consulting Data Analysis Marketing Strategy Database Marketing Customer Insight Analysis Customer Relationship Management Marketing Mix Modeling Analytical Skills Competitive Analysis

Allison Olson Education Details

  • Depaul Driehaus College Of Business
    Depaul Driehaus College Of Business
    Market Research
  • Missouri State University
    Missouri State University

Frequently Asked Questions about Allison Olson

What company does Allison Olson work for?

Allison Olson works for Merkle

What is Allison Olson's role at the current company?

Allison Olson's current role is SVP, Analytics Solutions.

What is Allison Olson's email address?

Allison Olson's email address is al****@****wth.com

What schools did Allison Olson attend?

Allison Olson attended Depaul Driehaus College Of Business, Missouri State University.

What skills is Allison Olson known for?

Allison Olson has skills like Segmentation, Predictive Analytics, Quantitative Research, Survey Design, Analytics, Crm, Strategy, Sas, Market Research, Market Analysis, Marketing Research, Marketing.

Who are Allison Olson's colleagues?

Allison Olson's colleagues are Priya Yadav, Kanisha Pandya, Yordanos H., Derek Cheever (He/him), Eric Tallant, Jen Goodwin, Jill Ellington.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.