Allison Labarbera Dowd Email & Phone Number

New York, Ny, Us

Techno Security & Digital Forensics Conference

Red Bank, Nj (Virtual Position)

• Developed content for multiple virtual and in-person marketing events, including seminars, tutorials, and marketing training workshops.• Researched timely marketing topics and identified and secured subject matter experts, resulting in improved audience feedback and increased attendance. • Recruited and assessed speakers, negotiated contracts, and managed relationships of speakers, including high-profile keynotes.• Reviewed speaker presentation content and coached speakers on improvements to better align with audience expectations. • Successfully managed speaker budget and initiated cost-saving methods.• Lead instructional designer to develop in–person training programs. - Identified and managed subject matter experts on providing initial, overarching content. - Curated the provided content to create scripts, designed interactive exercises, and applied the ADDIE model and adult learning theories to improve the learning experience. - Created workshop materials, including workbooks and job aids.• Utilized strong project management skills by successfully overseeing simultaneous, deadline-driven projects and events.• Collaborated with production team on improvements to make virtual programs more engaging and interactive for audience members. • Used social media platforms to interact with customers, promote events, and gain feedback on company events. • Software applications used: Salesforce, Basecamp, LiquidPlanner, Adobe Connect.

Princeton, Nj

• Implemented strategic marketing campaigns and tactics, resulting in increased conference revenue and attendance year over year.• Collaborated on event programming and managed on-site speaker relations.• Responsible for content development and speaker recruitment for virtual events. • Executed creative development and design from concept through final production of all marketing collateral, including an award-winning website.