Allison Thompson Email & Phone Number

Phoenix, Az, Us

Phoenix, Arizona, United States

As a Senior Marketing Strategist, I’m passionate about developing and implementing strategies that don’t just reach audiences but inspire action and drive growth. I leverage a unique blend of analytical acumen, creative problem-solving, and deep expertise in marketing technology to bring a fresh perspective to every campaign and initiative.With experience in optimizing CRM systems (HubSpot and MS Dynamics), I’m skilled in enhancing marketing operations through streamlined workflows, performance-focused analytics, and automation. I thrive on creating data-driven insights that inform every stage of a campaign, ensuring each initiative aligns with business goals and delivers measurable impact.What sets me apart?Strategic Vision & Execution: I’m not just focused on tactics but on the big picture—shaping go-to-market strategies that align with business objectives and enhance brand positioning. My approach is about crafting campaigns that not only attract audiences but turn them into loyal advocates.Tech-Driven & Data-Focused: With deep knowledge of marketing tech stacks and CRM systems, I bring efficiency to processes, optimize client databases, and use robust reporting to deliver insights that inform decision-making.Collaborative Leadership: Marketing success is a team effort, and I excel in cross-functional collaboration with sales, content, and digital teams to amplify results, ensuring that messaging and strategies resonate across all channels.From managing end-to-end campaigns to leading market research and refining Ideal Client Profiles (ICPs), I bring a blend of creativity and analytical precision to drive campaigns that make a tangible impact. I’m driven to push boundaries, infuse innovation into strategy, and collaborate with a team that values data-driven insights and impactful marketing.

As a forward-thinking Marketing Operations Strategist, I specialize in driving impactful marketing initiatives and optimizing processes for maximum efficiency. With a strong foundation in business and marketing fundamentals, I bring expertise in:✨ HubSpot/CRM Specialist: Proven expertise in HubSpot, adept at integrating products, optimizing performance, and crafting templates/workflows. Specialize in nurturing programs and robust reporting.🔍 Research and Enhancement: Diligently research and enhance marketing technology stacks (especially HubSpot) to streamline internal systems and processes. Collaborate closely with Digital and Content Marketing teams to refine Ideal Client Profiles (ICPs).📊 Analytics and Insights: Define and track key performance metrics, delivering actionable insights to improve digital, content, and CRM processes. Create dashboards and reports for comprehensive performance evaluation.🛠️ Database Management: Grow, clean, and segment client databases to maximize campaign performance. Execute list pulls, data enrichment, and list sourcing. Ensure high-quality client data and CRM health.🌐 Lead Management: Support revenue goals by managing lead response times, assignments, and scoring. Collaborate cross-functionally with sales, marketing, and client success to optimize lead flow, ABM, and surveys.📅 Event Coordination: Proficiently manage marketing, sales, and client events – from tradeshows to webinars. Handle registration, scheduling, coordination, alignment, and feedback processes.📈 Technology Proficiency: Excel in Office 365 applications, with a strong command of MS Dynamics. Quick to learn, understand, and document sales and marketing processes.

Phoenix, Arizona, United States

Phoenix, Arizona, United States

Administered pension benefit transactions, enrollment, and records for a program with multiple plan structures, while adhering to the individual’s defined benefit plan documents as well as company, state, and federal regulations.

Phoenix, Arizona Area

Phoenix, Arizona

Social Media Services and Brand Development

● Assisted in the planning, set up, and execution of events with 200 attendees● Developed social media content calendar using company's target market goals.● Monitored social media and website performance, provided analytics of ROE of client created ads, and supplied recommendations for social media plan/content based on that data.● Posted client blogs using WordPress, enhanced blog SEO based on client provided data and research.● Worked with graphic designers to create social media accounts and event materials to achieve branding goals.

Scottsdale, Arizona, United States

● Imported, segmented, and maintained customer contact information into Infusionsoft and MailChimp email platforms.● Created, monitored, and actively tracked a set of metrics to determine the success of social media campaigns, adapting them to optimize effectiveness and ROE.● Maintained and managed the company blog; including researching topics to appeal to current and prospective clients● Utilized Hootsuite program to schedule client’s content to maximize engagement and reach.● Increased the reach and bolstered the company’s brand through the use of social media websites.● Successfully organized and advertised the client’s sale resulting in local news segment, increasing attendance resulting in a product sell out.

Scottsdale, Arizona, United States

● Worked closely with the founders to research and determine profitable target demographics and market segments● Managed all social media accounts and networking relations● Created, compiled, and managed the company’s email database and newsletter● Worked with an out of house SEO company to increase the effectiveness and exposure of blog posts