As a Senior Marketing Strategist, I’m passionate about developing and implementing strategies that don’t just reach audiences but inspire action and drive growth. I leverage a unique blend of analytical acumen, creative problem-solving, and deep expertise in marketing technology to bring a fresh perspective to every campaign and initiative.With experience in optimizing CRM systems (HubSpot and MS Dynamics), I’m skilled in enhancing marketing operations through streamlined workflows, performance-focused analytics, and automation. I thrive on creating data-driven insights that inform every stage of a campaign, ensuring each initiative aligns with business goals and delivers measurable impact.What sets me apart?Strategic Vision & Execution: I’m not just focused on tactics but on the big picture—shaping go-to-market strategies that align with business objectives and enhance brand positioning. My approach is about crafting campaigns that not only attract audiences but turn them into loyal advocates.Tech-Driven & Data-Focused: With deep knowledge of marketing tech stacks and CRM systems, I bring efficiency to processes, optimize client databases, and use robust reporting to deliver insights that inform decision-making.Collaborative Leadership: Marketing success is a team effort, and I excel in cross-functional collaboration with sales, content, and digital teams to amplify results, ensuring that messaging and strategies resonate across all channels.From managing end-to-end campaigns to leading market research and refining Ideal Client Profiles (ICPs), I bring a blend of creativity and analytical precision to drive campaigns that make a tangible impact. I’m driven to push boundaries, infuse innovation into strategy, and collaborate with a team that values data-driven insights and impactful marketing.

As a forward-thinking Marketing Operations Strategist, I specialize in driving impactful marketing initiatives and optimizing processes for maximum efficiency. With a strong foundation in business and marketing fundamentals, I bring expertise in:✨ HubSpot/CRM Specialist: Proven expertise in HubSpot, adept at integrating products, optimizing performance, and crafting templates/workflows. Specialize in nurturing programs and robust reporting.🔍 Research and Enhancement: Diligently research and enhance marketing technology stacks (especially HubSpot) to streamline internal systems and processes. Collaborate closely with Digital and Content Marketing teams to refine Ideal Client Profiles (ICPs).📊 Analytics and Insights: Define and track key performance metrics, delivering actionable insights to improve digital, content, and CRM processes. Create dashboards and reports for comprehensive performance evaluation.🛠️ Database Management: Grow, clean, and segment client databases to maximize campaign performance. Execute list pulls, data enrichment, and list sourcing. Ensure high-quality client data and CRM health.🌐 Lead Management: Support revenue goals by managing lead response times, assignments, and scoring. Collaborate cross-functionally with sales, marketing, and client success to optimize lead flow, ABM, and surveys.📅 Event Coordination: Proficiently manage marketing, sales, and client events – from tradeshows to webinars. Handle registration, scheduling, coordination, alignment, and feedback processes.📈 Technology Proficiency: Excel in Office 365 applications, with a strong command of MS Dynamics. Quick to learn, understand, and document sales and marketing processes.

Administered pension benefit transactions, enrollment, and records for a program with multiple plan structures, while adhering to the individual’s defined benefit plan documents as well as company, state, and federal regulations.

Social Media Services and Brand Development

● Assisted in the planning, set up, and execution of events with 200 attendees● Developed social media content calendar using company's target market goals.● Monitored social media and website performance, provided analytics of ROE of client created ads, and supplied recommendations for social media plan/content based on that data.● Posted client blogs using WordPress, enhanced blog SEO based on client provided data and research.● Worked with graphic designers to create social media accounts and event materials to achieve branding goals.

● Imported, segmented, and maintained customer contact information into Infusionsoft and MailChimp email platforms.● Created, monitored, and actively tracked a set of metrics to determine the success of social media campaigns, adapting them to optimize effectiveness and ROE.● Maintained and managed the company blog; including researching topics to appeal to current and prospective clients● Utilized Hootsuite program to schedule client’s content to maximize engagement and reach.● Increased the reach and bolstered the company’s brand through the use of social media websites.● Successfully organized and advertised the client’s sale resulting in local news segment, increasing attendance resulting in a product sell out.

● Worked closely with the founders to research and determine profitable target demographics and market segments● Managed all social media accounts and networking relations● Created, compiled, and managed the company’s email database and newsletter● Worked with an out of house SEO company to increase the effectiveness and exposure of blog posts