Allison Eddy Sollazzo Email & Phone Number

New York, New York, Us

New York, New York, Us

New York, New York, Us

Colorado Springs, Co, Us

Advisory position on USA Hockey’s marketing and partnership efforts throughout America.

Us

Launched and directed a variety of new franchise pillar initiatives with the goal of increasing fan engagement, community enrichment and regional alliances between city, county and club.

Us

Oversight of Padres new fan facing initiatives created to drive engagement, loyalty and customized connection with members and fans alikeSome responsibilities included: loyalty program and fan engagement via personalized marketing, technology innovation, strategic planning against key business and revenue objectives, customer satisfaction, analytics, growth and game day staff management Lead the MLB At Bat mobile app promotional efforts increasing Padres fan engagement by integrating digital ticketing, e-cash and social media into one user-friendly platformIdentified revenue generating opportunities by consumer behavior analysis Planned and executed best-in-class Fan Appreciation Month with hundreds of surprise-and-delight prizes, seat upgrades, giveaways, sponsor gifts and high value experiences

Miami Gardens, Fl, Us

Managed & renewed all TV and Radio media partnershipsDirected the sponsorship and media inventory as well as the related reporting and forecastingCreated and managed a 'one button' system that integrates all sixteen Dolphins content channels and the corresponding sponsor advertising within each channel

Miami Gardens, Fl, Us

Managed and renewed sponsorship and integrated media partnershipsCreated meaningful client relationships with key decision-makersBuilt integrated advertising platform, secured client advertising and implemented then managed all Dolphins media inventory

Miami Gardens, Fl, Us

Vancouver, Bc, Ca

Responsibilities included evaluating team sponsorship contracts, activation of sponsorship accounts, researching Vancouver demographic information to showcase in the monthly business review sent to corporate sponsors, record and update of signage around GM Place, operation of game night sponsor promotions and scoreboard.

New York, New York, Us

Responsibilities were centered around the highly anticipated new NHL.com website launch and roll out across the league. This included comparison and development of interactive digital content, evaluating online advertisement engagement, deploying new intuitive products to consume hockey news, and identifying creative marketing practices utilized by team websites. I also spent time learning from the marketing department reviewing league-wide marketing strategy, business revenue models, league sponsorship proposals, contracts, renewals, and comparing the National Hockey League’s target market/demographics to other major professional sport leagues.

Miami Gardens, Fl, Us

Responsibilities included analyzing Miami Dolphin target markets and fan demographic, analyzing year-to-date ticket sales and revenue, identifying team sponsorship opportunities appealing to the Dolphin’s unique fan demographic, branding and value-adding activity, summarizing team sponsorship contracts, evaluating current marketing mix and new business opportunity, ordering, processing, and sale of Dolphin team merchandise, and researching/prospecting corporate hospitality market.

Exeter, Nh, Us

Responsibilities included producing paid and free publicity packets, providing assistance in writing press releases, visiting all regional Bauer/Nike retail locations, recording the requests of area retailers, communicating with external regional sales staff, selling product to regional clients, and assessment of marketing distribution channels.

Bachelor Of Business Administration (B.B.A.), Marketing/Marketing Management, General

Education record