Goodway Group is a leading managed-services programmatic partner to local, regional, and Fortune 500 clients. Bootstrapped and 100% privately owned since 1929, Goodway moved into the programmatic digital media space in 2006 to continue its rich history of tackling complex local and regional campaign executions with data science-driven targeting and support services to make achieving success easy for clients. Its proprietary algorithms pair with a technology-agnostic approach to enable clients to achieve their ultimate goal – drive more traffic and sales.

Cendyn Hospitality Marketing Cloud™ is an integrated technology platform with the most complete set of applications available for driving sales and marketing performance, delivering results via two main solution sets. Cendyn/ONE™ provides Hotel CRM and Data-Driven Digital Marketing solutions for growing transient leisure bookings, guest engagement, and loyalty. Cendyn/EVENTS™ provides Event Management and Hotel Sales solutions for capturing group business and streamlining the event sourcing, planning and execution process.

• Scheduled, monitored and tracked all broadcast workflow between all agency departments• Communicated and worked with media planners, account executives, website and creative developers to ensure successful campaign launch for national clients• QA’d all creative for ad server specs• Uploaded creative to ad server and trafficked tags to publishers• Oversaw the department as the media liaison to receive, organize, and troubleshoot media buys for all clients. • Worked with complex digital platforms and databases to organize and monitor studio production. This included working with specialized functions such as High Definition, closed captioning, and sigma encoding• Supervised and trained traffic coordinators on new platforms• Created orders for electronic distribution of all external radio and television spots via DG Fastchannel• Assisted with new business projects and research• Improved and developed traffic procedures for efficient and professional communication with broadcast stations• Created and distributed purchase orders and estimates to outside vendors for competitive research, talent auditions, and studio dubbing