In my role as Campaign Operations manager, I oversee digital marketing campaigns for a client representing over 200 hospitals with close to 100 campaigns per month. I handle initial campaign set up, reviewing creative to meet specs, tagging and pixel creation and implementation, monitoring campaigns for performance, and reporting and analytics. I research and answer client questions regarding their campaigns, relevant trends as well as tactics and formats. In addition, I have created process efficiencies and trained the client in them and built the process for a new client modeled on those practices

Before returning to full-time work, I used my knowledge of digital content and project management to contract positions for small local enterprises creating search optimized content and website structure, consulting on digital marketing strategies, and using my contacts to coordinate marketing solutions-including logo design, email campaigns and social media calendars-for clients.

I coordinated all digital marketing content across all Blockbuster properties. This included the New Release, special interest carousels, and promotional placements on blockbuster.com and blockbusterathome.com. I managed the email, social media and blog calendars, and worked with the QA and technical teams to implement and troubleshoot new features on our websites. I worked on several marketing project teams including the microsite for Beatles Rockband, Vacation from Home foreign films promotion, and in-store Kid's program.

Maintain status reports for internal and client meetingsOrganize project tem and client meetingsReview and manage consumer submitted stories for posting to client websiteMaintain site statistics, and deliver reports to client when requestedLead estimation exercises for project team to determine level of effort and cost for site reporting