Erin Killion Email & Phone Number

Albuquerque-Santa Fe Metropolitan Area

Erin specializes in strategic planning + implementation that align with HCOs' missions, visions, and goals, identifying market opportunities, setting strategic priorities, and conducting comprehensive market research to understand trends, competitive landscapes, and patient needs, leveraging this data-driven approach to inform strategic decisions and foster growth.Erin builds strong relationships with healthcare providers, payers, and partners, acting as the main point of contact to ensure client satisfaction and address concerns. She tailors strategic solutions to meet clients' unique needs, considering their specific challenges, goals, and regulatory environments.She develops strategies to enhance patient engagement and satisfaction through patient-centric approaches and digital health tools. She ensures compliance with PHI regulations and guidelines, balancing data protection with improved access and engagement.Erin guides organizations in integrating digital health technologies to enhance care delivery and operational efficiency. Leveraging data analytics and AI, she drives insights to improve patient outcomes, and optimize performance.As an industry expert, she stays updated on healthcare regulations, ensuring clients follow HIPAA+ recommendations and established risk mitigation policies. She conducts risk assessments to identify and mitigate potential issues.Effective communication and stakeholder engagement are crucial for Erin. She ensures alignment and buy-in for strategic initiatives and designs training programs to equip teams with necessary skills and knowledge.Erin promotes a culture of innovation, stays updated on trends, and implements innovative solutions for engagement and performance. She establishes metrics to monitor strategic initiatives and make data-driven improvements. Additionally, she builds and manages partnerships across the healthcare ecosystem to drive growth.

Cleveland, Ohio, United States

Cleveland/Akron, Ohio Area

Drive and implement digital and traditional marketing strategies Integration of brand and message into offline and online advertising including, display, social, PPC, SEO, and automation initiativesClient and agency Technology stack alignment Develop omni-channel campaigns designed to drive awareness, engagement and lead generation Accelerate digital IQ of agency and clients Collaboration initiatives to integrate and align creative and engagement Leverage and lead adaptation of all digital marketing initiatives Influence and collaborate with internal and external teams to deliver integrated strategies, identify objectives and measure ROI Review and iterate on success of digital marketing programs and scale learning across divisions and clients Align digital innovation with trends to maximize business revenue for agency and clientsLeverage key insights to inform digital strategy

Albuquerque, New Mexico Area

Erin drives growth for the agency, including new business, strategy, and promoting the latest technology, platforms and services. She has spearheaded the dynamic growth of K2MD and K2MD Health’s brand development and strategy across multiple platforms, including digital and social. Since joining the agency in 2014, Erin has helped to move a legacy agency into the digital era, increasing client digital strategy investment by more than 351%, and providing clients with the information and access to a complete digital integration of their brand. Active in local nonprofit work, she serves on the board for The Storehouse New Mexico and Alta Mira Specialized Family Services, helping to close the gaps throughout the community for people struggling with food insecurity and developmental, intellectual and physical disabilities.

Bernalillo, Nm

Maintained the integrity of the casino brand in all internal, external, direct and mass mediums. Establish advertising/messaging guidelines. Ensure all creative elements are aligned with brand/message. Develop mass advertising campaigns for general branding, promotions, entertainment, F&B, outlets within the casino. Directly managed all casino branding initiatives including mass, direct, digital, integrated, social and point of saleDynamic part of marketing team responsible for 14 of the top 15 days generating the highest coin-in in casino’s 21 year historyCreated unique, effective marketing efforts designed to drive traffic and build loyalty in highly competitive market placeImplemented rewards based program to increase carded play by more than 45% and build membership valueEstablished, designed and launched New Member, Acquisition, and Reactivation campaignsOversaw development and direction of general branding, promotional, amenity and internal brand strategyResearched, developed and launched social media strategy including paid and non-paid components for new night club venue within casinoIdentified and target key casino promotions and communication initiatives to target earned media opportunities for branding, promotions and community relations effortsLaunched property-wide digital integrated marketing program to serve targeted, relevant messagingWorked directly with external agency to execute email growth program – increasing participation and effectiveness by over 400%Designed and launched four major website redesigns in conjunction with digital agency to increase ease of use, accessibility to information and digital reputationIdentified market segments and delivered comprehensive strategies to target and motivate response based on consumer and market knowledgeAllocated and managed multi-million dollar budget, providing monthly, quarterly and yearly projections, analysis and cost-saving opportunities

As a media manager I oversee the Media Department at Esparza. We strive to place media and creative advertising plans to help our clients find success and get their message out to the masses!

getting your messages out of the clutter and into the heads of consumers

Des Moines, Iowa Area

Managed marketing, public relations, community outreach, grassroots, promotional and day of efforts for family shows, convention and trade shows, live events, sporting events and concerts at the Iowa Events Center.

Served as a liaison between players/staff/organization and community/sponsors to secure appearances, plan events and capitalize on non-traditional exposure and advertising.