Allison Gugala Email & Phone Number

Milwaukee, WI, US

Milwaukee, Wisconsin, United States

Greater Milwaukee Area

• Planned and executed marketing and public relations activities for a chiropractic office, with a focus on community outreach and education through conducting posture screening workshops.
• Provided account and project management support for digital agency to serve and grow existing client accounts and assisted with development of internal brand and marketing plan to increase awareness and generate leads.
• Consulted with marketing services agency on persona development, customer journey mapping, and development of lead nurturing and marketing automation strategy.
• Assisted custom product SAAS provider with tradeshow campaign planning.
• Consulted with web development agency on development of a marketing strategy to increase brand awareness and generate leads.

Butler, WI

• Co-owner of Barre District, LLC brand, responsible for brand management and website (www.barredistrict.com).
• Owner of BD Studio, LLC d/b/a Barre District Butler fitness studio, responsible for all aspects of business operations, marketing, and lead fitness instructor.

Remote Position

• Led a team of four to implement dynamic marketing strategies, directing an annual budget of $300K.
• Established new processes to track and measure lead generation impact and boost marketing ROI.
• Conducted and actively contributed market research insights to drive commerce product development.

Greater Milwaukee Area

• Orchestrated the transformation from Zeon Solutions to Perficient through comprehensive rebranding efforts.
• Spearheaded concept creation and copywriting for impactful content marketing within the DCS division.
• Directed and managed the allocation of a $250K annual marketing budget for the division.

Greater Milwaukee Area

• Directed a team of two to execute dynamic marketing strategies while overseeing an annual marketing budget of $450K.
• Nurtured the lead pipeline, driving business growth from $12M to 15M.
• Increased conversion rate of leads to opportunities from an annual average of 15% to 22%.
• Managed technology partner alliances, orchestrating partnership agreements, educating on service offerings, and co-developing marketing campaigns, resulting in a 30% increase in partner referrals.
• Headed a cross-functional team in launching an extensive corporate rebranding campaign, effectively portraying the company’s culture and diverse range of services.

Greater Milwaukee Area

• Directed budgeting, strategizing, executing, and measuring of digital marketing initiatives in alignment with overarching business and marketing strategies.
• Contributed to developing lead generation and nurturing processes, implementing Marketo for content marketing and lead scoring.
• Championed, coached, and educated internal teams to actively engage in content creation and syndication efforts.
• Spearheaded innovation, revolutionizing internal communications by selecting, implementing, and driving adoption of a social intranet (Yammer).

Greater Milwaukee Area

• Orchestrated a multi-functional team to launch an expansive corporate rebranding campaign, repositioning and differentiating the agency in the market.
• Established a thought leadership marketing strategy and executed impactful content marketing campaigns to leverage unique positioning, providing valuable insights and advice, resulting in a 15% increase in lead.
• Collaborated with account management to foster deeper customer relationships by coordinating engaging customer appreciation programs and educational events, boosting client engagement.
• Supported HR initiatives by organizing employee events and actively contributing to internal communications to enhance the overall employee work experience.

Greater Milwaukee Area

• Directed a dynamic team of two to develop and implement digital marketing strategies, enhancing brand awareness and enabling sales execution.
• Simplified complex ideas and procurement system documentation into easily comprehensible content, educating customers on system functionality and industry best practices.
• Analyzed system usability and customer satisfaction metrics, offering actionable recommendations to drive system and process improvements, training enhancements, and refined marketing strategies.
• Chaired the supplier experience sub-committee, spearheaded the emerging technology group, and led productive meetings with middle management to drive innovation and collaboration.
• Managed the Microsoft CRM system project, overseeing contact integrity, metrics reporting, and internal communication, training, and configuration strategies.

Greater Milwaukee Area

• Directed a team of eight to actively develop and maintain online supplier product catalogs across 53 customized procurement sites.
• Cultivated robust relationships with suppliers and manufacturers to acquire and develop content for enhanced e-commerce catalog offerings.
• Collaborated with vendors on brand awareness initiatives, driving compliance, and increasing sales.
• Engaged customers in catalog management and compliance strategies, offering expert consultation.
• Collaborated closely with product management and engineering teams to drive system innovations, including the implementation of a master supplier catalog project that increased rollout efficiency by 75%.
• Initiated a user experience overhaul, strategically developing and implementing DSSI system improvements, including new search functionalities, updated aesthetics, and transaction feature enhancements, leading to the.

Greater Milwaukee Area

• Established the Digital Marketing Department, broadening the company’s services to include digital marketing solutions for website development customers.
• Led a team of six to develop and execute digital marketing initiatives encompassing SEO, email campaigns, digital promotions, banner ads, and metrics analysis.
• Took charge of account and project management for diverse digital marketing client accounts, ensuring seamless execution and success.
• Played a pivotal role in driving new business by contributing expertise to sales pitches and proposals.

Greater Milwaukee Area

• Created and executed an integrated marketing plan, incorporating advertising, events, job fairs, referral programs, and recognition initiatives to attract and retain qualified candidates for the ProStaff family of.
• Fostered relationships and increased recruitment referral sources by an impressive 60%.

Greater Milwaukee Area

• Event Director - 6/1996 to 10/1997, Event Coordinator - 6/1995 to 6/1996, Event Intern - 1/1995 to 6/1995
• Planned and executed fundraising events, driving a 30% increase in participation and elevating individual and corporate sponsorship amounts, successfully raising over $1 million collectively.
• Secured media sponsors and produced compelling marketing and PR collateral to bolster outreach efforts.
• Recruited, interviewed, and trained interns and volunteers to further the mission of the organization.