Allison Herman Email & Phone Number

Norfolk, Virginia, United States

Responsible for creating and executing communications strategies geared towards elevating and protecting PRA Group’s global brand. Spearheads storytelling efforts through various channels to strengthen public relations and influencer outreach efforts, and manage brand communications, media relations, and social media.

Norfolk, Virginia, United States

• Develop and implement strategic plans to increase audience growth in key target areas while effectively managing all news content delivered on multiple platforms.• Supervisory responsibility for all news broadcasts and online content, including editorial decision making, legal oversight and execution of newsroom content strategy.• Responsible for all departmental hiring and personnel decisions. • Supervise and provide regular feedback and quarterly performance reviews for 5-10 managerial level direct reports with ultimate responsibility for all news personnel (approximately 60-90 employees).• Communicated a shared vision consistent with company strategy, including during a significant period of change during a corporate restructure.• Develop and implement strategic plans to address changes in technology, changes in staffing and changes in trends affecting the local and national news industry.• Develop and control annual budget to comply with station guidelines.• Broad understanding of newsroom operations and equipment; ability to evaluate workflows and implement efficiencies.• Monitor all on-air and online product for compliance to federal, state and local laws as well as First and Fourteenth Amendments.• Work closely with station management team to develop and attain departmental and station goals; proactively communicate news initiatives & community efforts across departments.• Effective in a variety of formal and informal presentation settings.

Norfolk, Virginia, United States

• Assist News Director with supervisory responsibility for all news broadcasts and online content, including editorial decision making, legal oversight and execution of newsroom content strategy.• Lead coverage planning for major news events.• Responsible for hiring, scheduling, growth and performance management of 20+ direct reports.• Assist News Director in the on-going evaluation of 80+ personnel in the news department.• Create and implement tactics and strategies to increase ratings performance in key target areas for multiple platforms.• Proactively communicate news initiatives & community efforts across departments.• Broad understanding of newsroom operations and equipment; ability to evaluate workflows and implement efficiencies.• Knowledge of federal, state and local laws impacting operations.• Write copy and edit scripts for air and web; manage cross platform content creation and distribution.• Assist News Director in managing the budgetary aspects of newsroom operations.

Durham, North Carolina, United States

As the Managing Editor, I was responsible for the oversight of multiplatform news content creation on all of owned platforms, with an emphasis on high impact content and storytelling. This included editorial oversight of daily and longform stories for television, digital and streaming, as well as content collaboration with ABC News and all ABC owned local television stations. Executive Producer of the virtual Raleigh Christmas Parade broadcast.

Raleigh-Durham, North Carolina Area

As the dayside Executive Producer, I was responsible for the oversight of daily newscast production with an emphasis on high impact storytelling. Responsible for producer scheduling, new hire training, editorial oversight in newscasts and reporter stories. I also spearheaded the start to finish configuration and implementation of Dalet, a new newsroom rundown, video storage and editing program.

Indianapolis, In

As nightside Executive Producer, I was responsible for the execution of 3 of the 4 top rated late newscasts in the market, overseeing the 7pm, 10pm and 11pm newscasts on FOX and the 11pm newscast on CBS. I ensured clean, informative and compelling newscasts with an emphasis on urgency, showcasing, breaking news and meter strategy. Other duties include: - creating and maintaining producer schedules- interviewing and training producers and associate producers- conceptualizing promotable content for late newscasts in and out of sweeps months- working with management to create and execute separate brand strategies for two distinct stations- using market research to grow ratings and retain viewers- working with writers, producers, reporters and anchors to ensure accuracy in all scripts

Indianapolis, In

Producer of FOX59 News at Ten. Responsible for flawless execution of the newscast. Work alongside Executive Producer to lead the newsroom at night.

Louisville, Ky

6/11p Weekend Producer. Routinely produced other newscasts as needed. Responsible for flawless execution of any assigned newscast and leading the newsroom on nights and weekends.

Huntington, Wv

Quickly worked my way up from intern to part-time producer to full-time weekend producer to the First at Five/5:30 Edition weekday producer. Responsible for producing the newscast, editing tapes, monitoring the assignment desk and creating new web content.

Bachelor'S Degree, Journalism

Student producer/anchor/reporter at WOUB Radio and Television. Graduated magna cum laude.

High School, General

Yearbook editor-in-chief Morning Announcements co-anchor Lady Generals Basketball Track & Field