Heather Hall Email & Phone Number

Norfolk, Virginia, United States

Norfolk, VA

Norfolk, VA

Norfolk, Virginia Area

Norfolk, Virginia Area

Generating new development deals focused on class action case specific prospects. Managing all aspects of sale cycle and tracking all sales activities. Providing Management team with input into new business markets and working with Business Development and Analytic team to enhance marketing media.

Virginia Beach, VA

• Introduced a new national sister company, SiempreTax+ focusing on the needs of the Hispanic culture. Conduct hours of research and analysis on best positioning, mapping, and office site selection. Directed operations.
• Spearheaded operations, training, technology, systems, etc.; for a new nationwide brand, SiempreTax+ - 52 locations operating in its first year
• Synchronized all operational systems, materials and processes for 52 offices nationwide
• Developed and implemented a new training program focused on diversity marketing
• Engineer, host and talent search daily recorded calls posted nationally to all offices

• A role that was created for me, I launched tax school participation of 3,500 offices from 60% participation to 92%. Created cash-flow from a programs that had otherwise been considered cost of doing business.
• Responsible for overall operation of the Tax Preparer Training Program (Tax School)
• Ensured compliance in all 50 states – several states require registration of Tax Schools
• Designed web-based application for student life-cycle management for franchisees
• Developed training materials for over 3,500 offices in both US and Canada
• Originated and facilitated an Online Tax School – over 2,000 students have completed

Greater Pittsburgh Area And El Paso, TX

This was and is such an exciting challenge. I started my franchisee experience with two Liberty Tax locations in the Greater Pittsburgh area. I successfully ran these offices for 3 years before relocating to Virginia Beach to work full-time for Liberty Tax, Inc. 2014 presented another opportunity to become a franchise owner again in the opening of.

Virginia Beach, Virginia

• Using theories best articulated by Jay Conrad Levinson, we continually evolved and trained franchisees new and existing the proper techniques in guerrilla marketing to cost effectively market their business.
• Maintained a budget of nearly $3M
• Coordinated hands-on trainings throughout the U.S. with a team of guerrilla marketing experts
• Implemented a nationwide guerrilla marketing tracking system with 25%+ adoption rate in the applications first year
• Analyzed high performing franchisee techniques to implement into the corporate training provided internationally to all franchisees

Sacramento, CA

I represent Liberty Tax Service on the CTEC Board. CTEC governs tax professionals as well as tax educators in the state of California. I am also the Committee Chair of the Public Awareness committee. I am the Vice Chair of the Governance Committee.

Telecommunications Management

Education record