-Launched social media presence for independent artist; responsible for creating a consistent social media blueprint, allowing the artist to create an open communication with his consumer, increasing the number of touch points with his consumer, creating an increase in opportunity to sell prints-Developed a process for social media activity for a restaurant within a franchise, and executed said process, creating an independent social voice while adhering to the creative limitations put in… Show more -Launched social media presence for independent artist; responsible for creating a consistent social media blueprint, allowing the artist to create an open communication with his consumer, increasing the number of touch points with his consumer, creating an increase in opportunity to sell prints-Developed a process for social media activity for a restaurant within a franchise, and executed said process, creating an independent social voice while adhering to the creative limitations put in place by the franchise; tasked with increasing awareness and traffic, thus driving sales-Took over the social media footprint for a healthcare advocacy company, creating a consistent presence and cultivating content for the client to execute in-house for 12 months, including a series on humanizing the company, which created an opportunity to take the content from a solely 2D idea to a 3D idea-Provided all clients with data driven posting schedules, flexible editorial calendars, and ongoing client support via weekly calls and meetings Show less

-Youngest Vice President in agency history; work in tandem with agency CEO and President, among other agency leaders; continue to lead social media department and co-lead digital team-Responsible for determining spend strategy and execution of over $1.1 million dollars in social media channels, including Facebook, Instagram, YouTube and Snapchat. The levels of spend I stewarded provided access to network representatives assigned directly to the agency to discuss upcoming developments and… Show more -Youngest Vice President in agency history; work in tandem with agency CEO and President, among other agency leaders; continue to lead social media department and co-lead digital team-Responsible for determining spend strategy and execution of over $1.1 million dollars in social media channels, including Facebook, Instagram, YouTube and Snapchat. The levels of spend I stewarded provided access to network representatives assigned directly to the agency to discuss upcoming developments and network best practices.-Lead strategist for Wendy's® social media activity for 35 local markets nationwide; responsible for planning and executing paid messaging driving awareness and traffic. Markets vary in number of stores and DMA, creating the need for critical thinking regarding fair share and individual location support-Lead strategist for development and execution of Google search strategies for Planet Fitness®; responsible for driving market awareness and support for Grand Openings and online member sign-ups-Lead strategist for Papa John's Pizza® social media campaigns in a downward trending market to increase brand awareness and drive sales; utilized social tactics to increase product trial, thus increasing sales-Lead sales analyst; responsible for identifying connections and trends between media campaigns and increased sales; identifying areas in which media could increase sales; success of media vehicles, creative, and messaging on consumers-Integral member of the Business Development Team, responsible for participating in new client pitches and contributing to new client RFPs-Developed a social strategy for a single location client that increased sales 73% during an eight month time period, allowing the client to reach their $2 million annual sales goal Show less

-Planned and executed a 30+ market product tour; including appearances at the Sundance Film Festival, the North American International Auto Show, ShowStoppers at the Consumer Electronics Show, and New York Internet Week-Coordinated client showings at malls, corporate properties, athletic facilities, concert venues; responsible for overseeing showing details including insurance requirements, location logistics and audience potentials-Developed and managed digital content including social… Show more -Planned and executed a 30+ market product tour; including appearances at the Sundance Film Festival, the North American International Auto Show, ShowStoppers at the Consumer Electronics Show, and New York Internet Week-Coordinated client showings at malls, corporate properties, athletic facilities, concert venues; responsible for overseeing showing details including insurance requirements, location logistics and audience potentials-Developed and managed digital content including social media content and page management, blog content, and Google content for clients representing various industries including healthcare, finance, entertainment, nonprofit organizations, retail, and QSR-Lead data analyst for campaign enhancement; including ad efficiency and optimization and identifying weaknesses in media strategy-Supervised social and cross-functional teams responsible for driving measurable results for clients-Participated in the Macomb-Oakland University Incubator, an economic development in Southeast Michigan that accelerates high-tech businesses, cultivates academic innovation and encourages research and development; volunteered in an advisory role Show less

-Led PR strategy and implementation for clients representing various industries including healthcare, finance, entertainment, nonprofit organizations, retail, and QSR-Acted as Account Executive for digital only clients-Developed curriculum for social advertising course, adding an additional revenue stream for the agency-Led client seminar on social behavior and policy for healthcare IT company Huntzinger Management Group, named one of the fastest growing consulting firms in… Show more -Led PR strategy and implementation for clients representing various industries including healthcare, finance, entertainment, nonprofit organizations, retail, and QSR-Acted as Account Executive for digital only clients-Developed curriculum for social advertising course, adding an additional revenue stream for the agency-Led client seminar on social behavior and policy for healthcare IT company Huntzinger Management Group, named one of the fastest growing consulting firms in 2015-Supported sponsorship opportunities for Campus Martius Park-Evaluated proposed media packages, including sports sponsorships, for media and community value Show less

-Developed systems for analyzing growth, oversaw management of social media accounts, prepared proposals, and led client meetings-Created promotional strategies to increase social engagement, resulting in fan-base increase of over 300% in a one-month period-Expanded department expertise to include paid social media support, Google AdWords and SEM best practices

-Strategized, executed, and analyzed social media campaigns for clients representing various industries including healthcare, finance, entertainment, nonprofit organizations, retail, and QSR-Managed and maintained over 30 different Facebook and Twitter accounts, including Buffalo Wild Wings®, on a day-to-day basis, including generating content, writing daily posts, engaging with customers, monitoring feedback, and organizing content calendars

Employee and customer educationWebsite development and updatingDeveloped a tracking process for department inventory and customer touches

Member recruitment implementation Website development for events, expositions, conferences and membership.Created enactment materials for events and member programs, including e-mail campaigns and correlating marketing materialsRedeveloped the re-certification process using a process map of the system

Greeted customers and provided customer assistanceStocked inventory