- Manage the integration and execution of digital interactive projects in the corporate digital department and company wide- Work with the members of the digital agency team to develop and implement new multi-platform programs for the company- Review new vendor platforms, work closely with existing vendors and serve as a corporate liaison between third parties, the TV stations and our corporate digital agency team.- Responsible for planning, executing and evaluating multiple projects simultaneously, and seeing them through their full cycle- Oversee the Digital Sales Manager on boarding, and training for new staff around the country- Lead planning, development and management of digital strategies as they relate to work for the agency - Agency Departments I oversee: Outreach, Social, Paid Search, Web Design & Development, Billing, and Customer Service

- Help manage and implement new digital projects for over 160 television stations- Plan and lead digital projects, oversee execution and play a key role in development and strategy- Assist with and maintain SEO best practices and processes for measuring performance- Monitor website and social traffic and analytics- Manage and implement clear brand messaging across all digital platforms- Manage the development of the Sinclair Broadcast Group websites, mobile and digital projects- Maintain policies and procedures, ensuring efficiency within the digital department companywide - Understand and use the billing/traffic system to manage digital contracts- Oversee the management of the TV stations' mobile apps and waps- Maintain existing and develop consumer driven mobile projects - Work with social media manager to develop and support social media content creation- Monitor trends in social media tools and applications- Oversee the digital ad traffic team and ensure seamless digital ad campaign execution across all platforms- Oversee content presented on websites, help determine type, quality and quantity of content needed on the websites- Work with department staff to implement procedures for the company's project management tool and train TV station staff on best practices for project management- Issue management, problem solving and crafting responses to queries and concerns- Keep current with digital trends and make recommendations to the department

SUMMARY:Allison managed the Digital Media staff of 13WHAM; developed content, programming, coordinated sales and marketing strategies, strategic alliances, cross-promotional programs, and general community promotion and public relations efforts for digital media initiatives including online and mobile.Allison helped make 13WHAM.com a leader in local news websites. Not only did she increase page views and bring in new revenue, Allison increased news content on the site by 200%. Allison also oversaw content & design of 13WHAM's mobile news & weather apps. RESPONSIBILITIES INCLUDED: Strategic partnership development and maintenance; maintain profit and loss accounting; budget preparation; staff hiring, scheduling, training, and development; creation of content strategies; marketing campaign development and implementation; review and analysis of site metrics.

- Oversaw the coordination of daily editorial content- Executed News Director's vision- Responsible for short and long-term editorial planning, event planning and staffing- Supervised editorial staff

Produced weekend newscast for one yearProduced 5pm newscast for five years

Started as a newsroom assistant in college and promoted to producer of weekend newscasts.