Allison Watts Email and Phone Number
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Allison Watts personal email
Allison Watts phone numbers
Allison Watts is a Senior Manager, Marketing Technology at Zillow. She possess expertise in digital marketing, advertising, online advertising, google adwords, media planning and 35 more skills. She is proficient in French and Spanish. Colleagues describe her as "Allison is detail-oriented and an extremely hard worker. Her professionalism is exceptional and she is always enthusiastic, organized, and dedicated. Having worked on mutliple projects with Allison, her get-it-done attitude is what makes her succeed and enjoyable to work with."
Zillow
View- Website:
- zillow.com
- Employees:
- 1
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Senior Manager, Marketing TechnologyZillow Aug 2023 - PresentSeattle, Washington, Us
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Principal Technical Program ManagerZillow Feb 2023 - Aug 2023Seattle, Washington, Us
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Senior Technical Program ManagerZillow Sep 2021 - Feb 2023Seattle, Washington, UsPlan, design, configure, and implement marketing tech systems to support centralized audience management, integrated marketing campaigns, channel activation, and reportingDevelop technical project plans and specs and execute programs to completionManage integrations, audience builds, and data federation to channels hands-on-keyboard within marketing systemsCoordinate with other tech teams to align cross-dev team sprint schedules and prioritize workDesign and configure updates to customer data platform (Tealium) and maintain documentation for all integrationsDevelop and maintain compliance processes for marketing tech systems in accordance with CCPA and GDPR
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Marketing Operations ManagerZillow Aug 2020 - Sep 2021Seattle, Washington, UsCollaborated across marketing and tech functions to develop MarTech requirements aligned with strategic vision for the businessTranslated business needs into detailed technical project plans and scope work with engineering teams to design tech specsWorked with multiple engineering teams to activate DARE program, unblocking dynamic ad capabilities that drive $22M in annual paid marketing revenueResearched and built manual data agent for CCPA compliance utilizing S3 and AWS CLI to securely send user data deletion requests; eventually automated with Alteryx using vendor API, unblocking mobile app team’s ability to track app behavior attributed to TV advertisingProgram managed Home Loans business in collaboration with marketing stakeholders to create strategic automation and data solutionsDesigned and configured updates to customer data platform (Tealium) and maintain documentation for all MarTech integrationsPerformed general maintenance, audits, and updates for MarTech systems, including troubleshooting blockers and investigating data discrepancies
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Sem Marketing ManagerZillow Feb 2018 - Aug 2020Seattle, Washington, UsScoped, tested, and implemented marketing automation tools developed in collaboration with engineering, product, and analytics teams to streamline processes and improve operational excellencePitched and led HackWeek project to win best overall in 2019; completed working demo of bulk tool that allows streamlined account management across tens of thousands of paid marketing campaignsGathered resources, scoped requirements, and managed development and testing to complete & productionalize HackWeek tool, replacing third-party tool and saving ~$450k annuallyMaintained backlog of MarTech projects for Paid Marketing to triage tech requests in collaboration with Marketing Ops; communicated with stakeholders to prioritize projects and resolve roadblocksMaintained automated reporting pipeline for Tableau dashboards utilizing ETL processes, S3, SQL, and Hive to ensure accurate tracking and reporting of key marketing metricsDeveloped marketing strategy for millions in annual paid search spend and utilize data analysis to optimize campaigns to CPA goals and maintain ROI > 100% each yearSupported and mentored junior team members in both tactical marketing skills and growth opportunitiesLed strategic testing of new ad products and managed testing roadmap & execution of landing page, ad copy, keyword expansion, and bid algorithm testingBuilt out processes, maintained documentation of projects & testing, and communicated out updates & results for cross-team consistency and transparency
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Senior Sem SpecialistZillow Jan 2016 - Feb 2018Seattle, Washington, Us
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Sem SpecialistZillow Nov 2014 - Jan 2016Seattle, Washington, Us
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Senior Ppc AnalystDynamic Web Solutions, Llc Mar 2013 - Oct 2014Richmond, Va, Us -
Media Planner/BuyerPlanet Central May 2010 - Mar 2013White Stone, Va, Us -
Stacks AssistantVcu Library Preservations 2010 - 2010
Allison Watts Skills
Allison Watts Education Details
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Virginia Commonwealth UniversityBachelor Of Arts - Ba
Frequently Asked Questions about Allison Watts
What company does Allison Watts work for?
Allison Watts works for Zillow
What is Allison Watts's role at the current company?
Allison Watts's current role is Senior Manager, Marketing Technology.
What is Allison Watts's email address?
Allison Watts's email address is al****@****oup.com
What is Allison Watts's direct phone number?
Allison Watts's direct phone number is 206-470*****
What schools did Allison Watts attend?
Allison Watts attended Virginia Commonwealth University.
What skills is Allison Watts known for?
Allison Watts has skills like Digital Marketing, Advertising, Online Advertising, Google Adwords, Media Planning, Sem, Media Buying, Direct Mail, Online Marketing, Marketing Strategy, Ppc, Google Analytics.
Who are Allison Watts's colleagues?
Allison Watts's colleagues are Cameron Liu, Jayson Le Quesne, Jason Hall, Shane Staples, Acardio Brown, Ryan Behling, Nicole Milazo.
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