Allison Watts Email & Phone Number

Seattle, Washington, Us

Seattle, Washington, Us

Seattle, Washington, Us

Plan, design, configure, and implement marketing tech systems to support centralized audience management, integrated marketing campaigns, channel activation, and reportingDevelop technical project plans and specs and execute programs to completionManage integrations, audience builds, and data federation to channels hands-on-keyboard within marketing systemsCoordinate with other tech teams to align cross-dev team sprint schedules and prioritize workDesign and configure updates to customer data platform (Tealium) and maintain documentation for all integrationsDevelop and maintain compliance processes for marketing tech systems in accordance with CCPA and GDPR

Seattle, Washington, Us

Collaborated across marketing and tech functions to develop MarTech requirements aligned with strategic vision for the businessTranslated business needs into detailed technical project plans and scope work with engineering teams to design tech specsWorked with multiple engineering teams to activate DARE program, unblocking dynamic ad capabilities that drive $22M in annual paid marketing revenueResearched and built manual data agent for CCPA compliance utilizing S3 and AWS CLI to securely send user data deletion requests; eventually automated with Alteryx using vendor API, unblocking mobile app team’s ability to track app behavior attributed to TV advertisingProgram managed Home Loans business in collaboration with marketing stakeholders to create strategic automation and data solutionsDesigned and configured updates to customer data platform (Tealium) and maintain documentation for all MarTech integrationsPerformed general maintenance, audits, and updates for MarTech systems, including troubleshooting blockers and investigating data discrepancies

Seattle, Washington, Us

Scoped, tested, and implemented marketing automation tools developed in collaboration with engineering, product, and analytics teams to streamline processes and improve operational excellencePitched and led HackWeek project to win best overall in 2019; completed working demo of bulk tool that allows streamlined account management across tens of thousands of paid marketing campaignsGathered resources, scoped requirements, and managed development and testing to complete & productionalize HackWeek tool, replacing third-party tool and saving ~$450k annuallyMaintained backlog of MarTech projects for Paid Marketing to triage tech requests in collaboration with Marketing Ops; communicated with stakeholders to prioritize projects and resolve roadblocksMaintained automated reporting pipeline for Tableau dashboards utilizing ETL processes, S3, SQL, and Hive to ensure accurate tracking and reporting of key marketing metricsDeveloped marketing strategy for millions in annual paid search spend and utilize data analysis to optimize campaigns to CPA goals and maintain ROI > 100% each yearSupported and mentored junior team members in both tactical marketing skills and growth opportunitiesLed strategic testing of new ad products and managed testing roadmap & execution of landing page, ad copy, keyword expansion, and bid algorithm testingBuilt out processes, maintained documentation of projects & testing, and communicated out updates & results for cross-team consistency and transparency

Seattle, Washington, Us

Seattle, Washington, Us

Richmond, Va, Us

White Stone, Va, Us