Allison Lawlor

Allison Lawlor Email and Phone Number

Director, Customer Experience and Digital Strategy @ NEJM Group
Boston, MA, US
Allison Lawlor's Location
Greater Boston, United States
Allison Lawlor's Contact Details
About Allison Lawlor

Highly-collaborative, creative and mission-driven product leader with a deep passion for listening to users and delivering experiences that satisfy customer pain points, deliver on organizational goals and meet more than just the bottom line. Presently leads the Digital Strategy & Experience team and Customer Insights team for NEJM Group.Highlights:• 25+ years of experience in digital strategy and experience, marketing, product management, user experience, customer experience and customer insights.• People leader: Experience in creating, managing, and nurturing high-performing teams and advocating for career paths, upskilling and growth• Strategic Partner: Highly skilled in building productive partnerships with internal and external stakeholders as well as advocating for the Voice of the Customer to always be included • Always curious and always learning: Recent areas of professional development include product management/strategy, adult learning methods, customer experience blueprinting and user experience research and designEducation/Certification:• Masters of Business Administration, Babson College• Bachelor of Science in Marketing, Providence College• User Experience Bootcamp Certificate, Bentley University• Certificates in Graphic Design

Allison Lawlor's Current Company Details
NEJM Group

Nejm Group

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Director, Customer Experience and Digital Strategy
Boston, MA, US
Website:
nejmgroup.org
Employees:
273
Allison Lawlor Work Experience Details
  • Nejm Group
    Director, Customer Experience And Digital Strategy
    Nejm Group
    Boston, Ma, Us
  • Nejm Group
    Director, Customer Experience & Digital Strategy
    Nejm Group Dec 2023 - Present
    Waltham, Massachusetts, United States
    Customer Experience, Insights & Digital Strategy department head. Lead teams in creating and delivering meaningful product experiences for readers.
  • Nejm Group
    Director, Digital Strategy & Experience
    Nejm Group May 2022 - Dec 2023
  • Nejm Group
    Director, Digital Product And Program Management
    Nejm Group Oct 2020 - Aug 2022
    Waltham, Massachusetts, United States
  • Nejm Group
    Senior Digital Product Manager, New England Journal Of Medicine
    Nejm Group 2019 - Sep 2020
    Waltham, Massachusetts, United States
  • Nejm Group
    Digital Product Manager, New England Journal Of Medicine
    Nejm Group 2013 - 2019
    Waltham, Ma
  • Nejm Group
    Digital Business Manager, Journal Watch
    Nejm Group 2010 - 2013
    Waltham, Ma
  • Nejm Group
    Product Manager, Journal Watch
    Nejm Group May 2008 - 2010
  • Babson College
    Marketing Manager, Center For Women’S Leadership
    Babson College May 2002 - May 2008
    Wellesley, Ma
    • Responsible for the product marketing of the Arthur M. Blank Center for Entrepreneurship, William Glavin Center for Global Management, and Center for Women’s Leadership centers to promote faculty research, educational programs, and strategic partnerships. • Managed websites, content creation, e-newsletters, blogs, podcasts and other digital marketing initiatives. • Developed and executed digital marketing campaigns across the Center’s diverse expert areas• Led the development of the Babson’s Women’s Business Blog – awarded a Council for Advancement and Support of Education distinction for digital work• Marketed the annual Women’s Leadership conference
  • Polaroid
    Senior Marketing Associate, Corporate Internet Group
    Polaroid 2000 - 2002
    Waltham, Ma
    - Managed digital marketing efforts for multiple sites within the Polaroid domain- Developed B2B content marketing site - Responsible for e-commerce launch/management of accessory business
  • Mts-Group
    Marketing Manager - Online Recruiting Products/Services
    Mts-Group 1998 - 2000
    Waltham, Ma
    Executed marketing efforts including print, web, and special events for Internet-based recruitment/career services. Products included: - HotChili Technology: A low-cost, Internet based resume management outsource service. - Career site branded PlanetResume.com.

Allison Lawlor Skills

Digital Marketing Online Marketing Social Media Marketing Online Advertising Product Management E Commerce Strategy Content Management Marketing Communications Marketing Content Development Content Strategy Email Marketing Publishing Digital Strategy Advertising Seo Wordpress Web Analytics Online Publishing Direct Marketing Lead Generation Copywriting Digital Publishing User Experience Agile And Waterfall Methodologies A/b Testing

Allison Lawlor Education Details

Frequently Asked Questions about Allison Lawlor

What company does Allison Lawlor work for?

Allison Lawlor works for Nejm Group

What is Allison Lawlor's role at the current company?

Allison Lawlor's current role is Director, Customer Experience and Digital Strategy.

What is Allison Lawlor's email address?

Allison Lawlor's email address is al****@****mms.org

What is Allison Lawlor's direct phone number?

Allison Lawlor's direct phone number is +178123*****

What schools did Allison Lawlor attend?

Allison Lawlor attended Babson F.w. Olin Graduate School Of Business, Providence College, Richmond, The American International University In London.

What skills is Allison Lawlor known for?

Allison Lawlor has skills like Digital Marketing, Online Marketing, Social Media Marketing, Online Advertising, Product Management, E Commerce, Strategy, Content Management, Marketing Communications, Marketing, Content Development, Content Strategy.

Who are Allison Lawlor's colleagues?

Allison Lawlor's colleagues are Chrissy Miller, Sarah Mitchell, Dawn Peters, Patrick Mcginty, Cindy Dunn, S Maleki, Amy Herman.

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