Eric Wheeler Email & Phone Number

Waltham, Massachusetts, United States

As part of the Massachusetts Medical Society, NEJM Group publishes the New England Journal of Medicine, NEJM Journal Watch, NEJM Catalyst and other publications and products all geared toward advancing medical knowledge. I’m working to grow the group’s online presence through social media strategy and the creation of a social media center of excellence.

Greater Minneapolis-St. Paul Area

• Responsible for developing, implementing, and overseeing a social media strategy to foster growth with current and new customers for Patterson Dental
• Develop original, relevant content for organic audiences in order to increase followers and engagement, increase referral traffic, and impact business strategies
• Manage all aspects of social media marketing for Patterson Dental and Patterson Companies corporate social accounts including organic social campaign execution, community management, social listening, and social.
• Lead trade show social media strategy and execution for both dental and veterinary business units including real-time content development and publishing from show sites
• Produce video and capture still photos at industry trade shows for both the dental and veterinary business units

Greater Boston Area

• Responsible for all social media management, strategy, and development for the New England Journal of Medicine, NEJM Group, and NEJM Resident 360
• Researched and developed a social media strategy for the launch of the NEJM Instagram account to gain internal stakeholder buy-in, resulting in a paid and organic strategy that helped the account grow to 50,000+ highly.
• Video production for use on social media marketing, including author interviews, promotional videos, and Facebook Live broadcasts
• In collaboration with marketing, PR, and other pertinent teams, I help in developing social media content strategy for all NEJM Group products
• Responsible for staying on top of key social media trends and updating internal stakeholders by distributing a weekly newsletter and hosting a monthly interdepartmental meeting
• Management of $15,000+ budget in annual social media advertising spend

Greater Boston Area

• Collaborate with Outreach and Communications management to develop effective social media strategies and activities at MassTech's eHealth Institute (MeHI)
• Write social media content and design graphics for blogs, Twitter, LinkedIn, and other media
• Use social media to build a relevant following and interact with the followers to build positive online relationships that stimulate awareness and drive traffic to MeHI’s website and eHealth services
• Research and link to relevant third party social media and website content and articles
• Collaborate with management in the review of the materials to gain corporate approvals

Greater Minneapolis-St. Paul Area

• Planner and strategic development lead for Metro Transit's social media and digital assets
• Content creator for Metro Transit's social media and other online entities including photography, audio and video production, writing, and similar content creation
• Collaborated with creative services and marketing teams in implementing robust social media and online marketing initiatives to increase customer ridership and loyalty while driving traffic to metrotransit.org
• Grew online presence including a 44% increase in Facebook Likes in first year and positioned Metro Transit in the top five Facebook pages among peer public transit agencies across North America
• Managed annual paid social media advertising budget of more than $30,000
• Fully produced viral videos with top YouTube post getting more than 40,000 views

Greater Minneapolis-St. Paul Area

• Managed Facebook and Twitter brand pages on behalf of consumer and B2B clients including client coaching and education on social media best practices
• Developed agency's online presence including website search engine optimization, email marketing and created a robust social media portfolio including the launch of Facebook, Google Plus, Tumblr and Pinterest pages
• Worked with B2B and B2C teams to write and distribute news releases and used PR strategy to secure targeted media coverage
• Took a proactive approach to identify media opportunities and pitch stories to media outlets on behalf of clients
• Measured campaign results and delivered timely reports to B2B and consumer clients
• Participated in client meetings and generated accurate meeting reports

St. Cloud, Minnesota Area

• Used content management system and Adobe Dreamweaver to maintain website
• Produced monthly e-newsletter promoting upcoming on-air programming and community events
• Launched and grew social media sites—including a 500 percent increase on Facebook
• Produced promotional items for events including graphic design and photography
• Developed promotional materials including development of online and print advertisements for KVSC’s annual events: Trivia Weekend, Monday Night Live, and Spring Concert
• Served as official station photographer for special events, staff photos and general photographyAdditional learned skills and responsibilities include:

Indianapolis, Indiana Area

• Visited chapters to assist, analyze and educate members in all areas of chapter management
• Implemented programs to improve academics, communication, leadership, recruitment, and campus/community involvement
• Created a social media presence including the launch of the fraternity's first-ever Facebook and Twitter pages, which included the design of profiles, content development and management
• Performed extensive alumni database research and updated member materials

Woodward, Oklahoma

• Established and maintained advertising accounts for local businesses and outside agencies forKOMI Dtv and K-1O1 (KWOX FM)
• Managed the development of KOMI-TV including TV production, programming and sales

Louisville, Kentucky Area

• Learned various aspects of public relations and its involvement in a large publicly owned company through research and job shadowing.
• Worked with the KFC buzz marketing team, Yum! systemwide communications and creative services.

Master’S Degree

Bachelor’S Degree

Education record