Allison Lombardo Email & Phone Number

Seattle, Washington

• Established trust and confidence from client leadership by developing in depth understanding of business goals and requirements, and advocating for and delivering solutions to achieve strategic objectives.
• Demonstrated competency in leading Customer Experience projects using Human Centered Design methodology, defining project vision, and identifying critical roadmap items to rapidly deliver value.
• Showcased agility and adaptability in management of complex, multi-industry projects from conception to completion by devising detailed project plans, maintaining scope, and proactively identifying risk.
• Collaborated with change leaders and executives to assess impact to end-user groups, identify risks to adoption, and develop appropriate change content and programming.
• Recognized as people developer with average score of 4.97 of 5.0 in annual Upward Feedback survey in 2022 and consistently recognized as a trusted, authentic leader.

Seattle, Washington

Kirkland, Washington

• Executed end-to-end project management of all integrated marketing campaigns for Canada and Latin America, requiring effective cross-team collaboration with media channel owners, creative producers, and market leaders.
• Examined media channel performance data against campaign KPIs to inform optimization strategies and new campaign test ideas with stakeholders; in one instance improved email campaign free trial sign-up rate by 45%.
• Defined international creative requirements related to the tone and style of advertisements for global brandagency, resulting in tailored, effective creative solutions for Canadian and Latin American markets.
• Organized 500+ creative production projects for localized marketing campaigns across all advertising channels.

New York, New York

• Supported advertising campaigns for top-level clients such as Verizon, AT&T, Sprint, and Samsung, representing $45M in business annually, with individual campaign spend ranging from $100K to $7M in value.
• Owned digital media campaigns from pre-sale planning to post-sale execution by preparing RFP responses, leading cross-functional execution teams for go-live readiness and fostering day-to-day client relationships.
• Analyzed campaign performance metrics and recommended optimizations to clients, resulting in combined $1.5M in saved revenue.
• Activated and grew a core Yahoo product across a client’s four lines of business, generating $5M in sales revenue two years post activation.

New York, New York

Hillsboro, Oregon

• Managed coordination and launch of all digital creative campaigns for top-level clients including Bank of America, Merrill Lynch, Nestle Purina, and State Farm Insurance, totaling $50M in annual business.
• Collaborated with Engineering and Adtech teams to resolve all ad execution-related issues and minimize advertiser impact.

Beaverton, Oregon

Seattle, Washington