Allison Mattson

Allison Mattson Email and Phone Number

Global Marketing Manager at Keysight Technologies @ Keysight Technologies
santa rosa, california, united states
Allison Mattson's Location
Denver Metropolitan Area, United States
About Allison Mattson

Experienced marketing professional with a unique combination of strategic, analytical andcreative skills. Proven track record of project management and evaluating program analyticsto inform global marketing strategy and deliver business results. Experience developingcontent-driven B2B marketing communications campaigns that deliver leads andbuild brand awareness. Comfortable directing digital content strategy and contentdevelopment across platforms, including social media marketing, SEO and digitaladvertising.

Allison Mattson's Current Company Details
Keysight Technologies

Keysight Technologies

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Global Marketing Manager at Keysight Technologies
santa rosa, california, united states
Website:
keysight.com
Employees:
8703
Allison Mattson Work Experience Details
  • Keysight Technologies
    Pricing Strategy Manager
    Keysight Technologies Sep 2021 - Present
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  • Keysight Technologies
    Integrated Marketing Communications Director
    Keysight Technologies Jan 2020 - Sep 2021
    Denver, Colorado, United States
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  • Keysight Technologies
    Global Digital Content Manager
    Keysight Technologies Dec 2016 - Jan 2020
    Colorado Springs
    Defining and directing the digital content strategy for outbound marketing campaigns worldwide, spanning paid, earned and owned channels. This includes managing the content development platform and process across cross-functional teams, creative agencies and writers to develop compelling content that drives awareness and increases share of voice for key initiatives.
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  • Keysight Technologies
    Marketing Communications Manager
    Keysight Technologies Nov 2014 - Dec 2016
    Colorado Springs, Colorado Area
    Drove the development of a new brand for key marketing elements and managed the implementation of a full division rebrand. Managed the WW marketing strategy for all marketing channels from design to deployment to measurement to provide customer insights and sales results.
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  • Agilent Technologies
    Marketing Communications Lead
    Agilent Technologies Mar 2010 - Oct 2014
    Colorado Springs, Colorado Area
    Defined overall marketing strategy; design and implementation of strategic awareness and lead generation campaigns and the development of WW results-tracking to tie customer engagements to overall sales growth.
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  • Agilent Technologies
    Marcom Representative
    Agilent Technologies Jun 2007 - Jun 2009
    Founding member of a MarCom team focused on developing and defining outbound marketing programs. Worked with multiple internal organizations to introduce four blockbuster products. Independently managed over forty new product launches working with fifty contributors worldwide. Functioned as the primary press contact and web content manager for oscilloscope division.
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  • Curtis 1000
    Marketing Associate
    Curtis 1000 2002 - 2005
    Summer position as a marketing team member involved in developing and distributing new marketing campaigns.
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Allison Mattson Education Details

Frequently Asked Questions about Allison Mattson

What company does Allison Mattson work for?

Allison Mattson works for Keysight Technologies

What is Allison Mattson's role at the current company?

Allison Mattson's current role is Global Marketing Manager at Keysight Technologies.

What schools did Allison Mattson attend?

Allison Mattson attended University Of Georgia - Terry College Of Business, The University Of Georgia.

Who are Allison Mattson's colleagues?

Allison Mattson's colleagues are Juan Cobo Ramírez, Michael Ponder, Prateti -, Chee-Woei Lee, Lance Hummel, Arirs Chen, Myles Ragins.

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