Allison Mattson Email & Phone Number

Denver, Colorado, United States

Colorado Springs

Defining and directing the digital content strategy for outbound marketing campaigns worldwide, spanning paid, earned and owned channels. This includes managing the content development platform and process across cross-functional teams, creative agencies and writers to develop compelling content that drives awareness and increases share of voice for key initiatives.

Colorado Springs, Colorado Area

Drove the development of a new brand for key marketing elements and managed the implementation of a full division rebrand. Managed the WW marketing strategy for all marketing channels from design to deployment to measurement to provide customer insights and sales results.

Colorado Springs, Colorado Area

Defined overall marketing strategy; design and implementation of strategic awareness and lead generation campaigns and the development of WW results-tracking to tie customer engagements to overall sales growth.

Founding member of a MarCom team focused on developing and defining outbound marketing programs. Worked with multiple internal organizations to introduce four blockbuster products. Independently managed over forty new product launches working with fifty contributors worldwide. Functioned as the primary press contact and web content manager for oscilloscope division.

Summer position as a marketing team member involved in developing and distributing new marketing campaigns.

Bba, Marketing

Activities and Societies: Delta Epsilon Iota, University Union

Bachelor Of Business Administration, Marketing

Activities and Societies: University Union - Student Programming Board