Allison Mccollin Email & Phone Number

Saint Michael, Barbados

Main Duties in Role:• Responsible for the sales, marketing, distribution and development of the WIBISCO brands in the over 20 Export markets in the Caribbean, USA, Canada, UK, and Central America• Collaborate with Export Manager and Brand Manager to develop and execute promotional plans in market.• Monitor export sales targets and sales reports and develop strategies in an effort to achieve monthly sales targets.• Manage and nurture relationships with distribution partners, other customers, service agencies and key suppliers to ensure company and market objectives are met.Key Accomplishments in Role:• Successfully increased overall sales in key market Jamaica by over 50% during the period 2020 -2022 • Oversaw the execution of Out of Home Branding for the Shirley & Tea Time in Jamaica, Trinidad & Tobago, Guyana, Grenada, Antigua, St. Vincent, Belize, Suriname, St. Lucia and St. Kitts & Nevis •Successfully Launched WIBISCO portfolio in new market, The Bahamas in 2021, expanding market presence and driving brand growth.• Introduced Shirley biscuit as a snack option on Virgin Atlantic inter-island flights out of Barbados (BGI) & Antigua (ANU) in 2022 and Grenada (GND) & St. Vincent & the Grenadines (SVD) in 2023 tapping into new distribution channels and increasing brand visibility.

Barbados

• Oversaw strategically the media planning, buying and contract negotiation which resulted in saving additional dollars for the marketing budget and providing added value for the leading telecommunications company Flow for markets such as: Cayman Islands, Dominica, Grenada, Montserrat, and St. Kitts & Nevis.• Provided secondary media assistance for Flow markets: Antigua, Anguilla, Barbados, British Virgin Islands, St. Lucia, St. Vincent & the Grenadines, and Turks & Caicos.• Developed media schedules for additional local and regional agency clients such as CIBC FirstCaribbean International Bank, Sagicor, Republic Bank, BICO and Brydens Stokes Ltd.• Executed and implemented comprehensive tactical campaigns for television, radio, press, cinema, magazines, outdoor and websites which are in line with clients’ KPIs and Objectives.

Primary Duties Include:• Negotiate annual contracts with several media houses across the Caribbean – Anguilla, Barbados, Grenada, Dominica, St. Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, the Cayman Islands, British Virgin Islands and Turks & Caicos.• Analyse systematic surveys for offline media and evaluate digital analytics data for online media prospects for corporate clients across diverse industries including telecommunications, energy, food, sports and luxury/lifestyle.• Prepare media schedules for multiple high-profile local and regional advertising campaigns ensuring deadlines are met. • Consistently liaise and assist in managing relationships with media partners.• Ensuring creative materials are funnelled to the accurate receiving media houses for publishing in the various channels across the region.

• Handled customer enquiries efficiently face to face or via telephone or email and provided quotations for classified and display ads• Prepared run sheets for advertisements appearing in the daily newspapers (The Barbados Advocate, St. Lucia Advocate, The Grenada Advocate, HEAT and HELLO)• Prepared and planned classified pages• Organized artwork for advertisements and ensuring that the artwork is clear and concise before appearing in the newspaper • Consulted with media planners and graphics artists from various advertising agencies and graphic design firms on artwork on a daily basis

Barbados

At this company I was a part time employee working primarily during Summer and Christmas vacations during the course of my university studies.My main duties were:• Provided customers with fast and reliable service• Re-stocked inventory in the store• Provided relevant information that enabled the customer to make the current choice about the purchase of a book• Handled customer enquiries: book orders and quotations for individuals, schools or private institutions• Entered inventory information into Counterpoint Point of Sale Information System – title of book, author, publisher etc.• Catalogued sample books from various publishers

Master Of Business Administration - Mba, (Merit)

Bachelor'S, Management Studies (Special), G.P.A: 3.05 (Upper Second Class Honours)

Emphasis on Marketing during the course of Degree

Associate'S Degree, Applied Arts, French And Spanish For Business And Tourism, G.P.A. : 2:48

High School, Cxcs General Proficiency, English Language (2) English Literature (2), Mathematics, French (2), Spanish (3

Activities and Societies: School Choir